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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mr. Honey Extracts concentrated 59.13% of sales in Concentrates (rank 22 in Arizona Concentrates) and 40.87% in Vapor Pens, with year-over-year declines of 84.40% and 81.79% respectively and month-over-month drops of 58.94% and 43.54%. Average price rose 2.88% year over year to $13.33 while Concentrates averaged $14.24 and Vapor Pens $12.20, implying a mix-weighted price that moved against volume; the sharper MoM contraction in Concentrates versus Vapor Pens indicates the category split (59% vs 41%) may be at risk of rebalancing. The pattern implies a near-term tilt toward Vapor Pens as the less-declining line, while the current rank of 22 in Arizona suggests Concentrates distribution or velocity pressure that could compound if the 15.40 percentage-point MoM decline differential persists.
The combined 83.43% brand-level year-over-year contraction alongside a 2.88% higher average price and a 15.40 percentage-point steeper MoM fall in Concentrates than Vapor Pens signals elasticity limits in Concentrates and relatively better demand retention in Vapor Pens. With Concentrates still holding a 59.13% share but falling faster than the 43.54% MoM drop in Vapor Pens, maintaining a 60/40 category mix risks further rank erosion from 22 in Arizona, so shifting assortment toward Vapor Pens or recalibrating Concentrates price tiers could stabilize share while the 24-month sales decline of 85.05% sets a low base for any reallocation impacts.
Competitive Landscape
Mr. Honey Extracts sits at rank #22 in AZ Concentrates in May 2026, down 17 spots year over year from #5, and 16 places below its February 2026 position at #6; despite a prior peak of #3 in September 2025, the current standing trails Mohave Cannabis Co. at #1 and Grow Sciences at #3, with Grow Sciences advancing from #6 to #3 while Mr. Honey Extracts fell from #6 to #22 over roughly one quarter. Competitor momentum is mixed—Grow Sciences posted a 68.1% YoY sales increase while WTF Extracts declined 10.2% YoY—indicating share is consolidating among climbers as Mr. Honey Extracts’ YoY rank delta of -17 widens the gap to the top tier; the pattern implies the brand’s rank trajectory is one of accelerated slippage away from its September 2025 peak unless near-term interventions reverse the multi-quarter drop.
Notable Products
Mimosa Liquid Distillate Cartridge (1g) posted the steepest decline in May 2026 with a -53.6% MoM drop and slipped to rank 6, while ZKZ Distillate Cartridge (1g) also fell -53.5% MoM at the same rank 6, indicating Vapor Pens weakness concentrated in the mid-table. At the top, Jack Herer Distillate Disposable (1g) and Mango Haze Distillate Disposable (1g) both sat at rank 1 despite MoM drops of -16.8% and -18.3%, whereas Blue Dream Live Resin Batter (1g) climbed 30.9% MoM to rank 2, narrowing the gap versus the Vapor Pen leaders. Five of the top ten are Vapor Pens, yet three Concentrates sit between ranks 2 and 8, and GMO Distillate Cartridge (1g) fell -46.0% MoM to rank 4 while Apple Fritter Distillate Disposable (1g) slid -36.1% to rank 5, pointing to a mix shift away from lower-velocity pens toward rising resin formats. The pattern implies Mr. Honey Extracts is tilting toward Concentrates for share defense as pen declines deepen, with Blue Dream Live Resin Batter (1g) emerging as the growth anchor despite overall top-line pressure at the category’s summit.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
