Market Insights Snapshot
In the Massachusetts market, Muse's performance varied across categories. In the Concentrates category, Muse was not in the top 20 brands for August, July, and June 2023, however, they managed to secure a rank of 75 in September. This sudden entry into the rankings could indicate a positive shift in brand recognition or product quality. In the Vapor Pens category, Muse showed a consistent presence in the top 50, with rankings fluctuating between 35 and 51 over the four months. The brand experienced a slight sales increase from June to July, followed by a decline in August, and another increase in September.
Over in Maryland, Muse exhibited a steadier performance. In the Concentrates category, Muse remained within the top 25 brands for the four months, with their rank slightly improving from 25 in July to 20 in September. This could suggest a steady consumer demand for their products in this category. For Vapor Pens, Muse's ranking hovered around the high 30s, indicating a stable but not outstanding performance. It's worth noting that despite a lower rank in September compared to August, sales for this category saw a significant increase, hinting at potential growth in the market.
In the Vapor Pens category in Massachusetts, Muse has experienced a fluctuating trend in its ranking over the past few months. From June to August 2023, Muse improved its rank from 51st to 35th, indicating a significant increase in sales. However, in September 2023, Muse's rank slipped slightly to 42nd. In comparison, Church Cannabis Co. and Sticky Fish have consistently ranked higher than Muse, with Church Cannabis Co. experiencing a notable drop in rank and sales in September. Nature's Heritage has consistently ranked lower than Muse, while Smyth Cannabis Co. has seen a remarkable rise in rank from 82nd in June to 43rd in September, indicating a significant boost in sales. This competitive landscape suggests that while Muse has seen some growth, it faces stiff competition and must strategize to maintain and improve its market position.
In September 2023, Muse's top-performing product was the Ekto Cooler Distillate Cartridge (1g), which sold 2015 units, jumping from second place in August. The Wedding Cake Live Resin Cartridge (0.5g) also performed well, rising to second place from fifth in the previous month. The Strawberry Shortcake Distillate Cartridge (1g) maintained a steady performance, securing the third spot, similar to August. On the other hand, the Blue Widow Distillate Cartridge (1g), despite being the top seller in August, slipped to fourth place. Lastly, the Banana Runtz Distillate Cartridge (1g) dropped to the fifth position from fourth in August.