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Oct-2025
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Overview
Market Insights Snapshot
Muze (CT) has shown consistent performance in the Beverage category within Connecticut. Over the months from July to October 2025, Muze (CT) maintained a strong presence, holding the third position until October when it slightly dropped to fourth place. This indicates a stable brand reputation and consumer preference in this category, despite a gradual decline in sales figures over the same period. The consistent ranking within the top four highlights Muze (CT)'s significant market presence and consumer loyalty in the state.
In contrast, the absence of Muze (CT) from the top 30 rankings in any other state or province suggests a more localized brand influence, primarily concentrated in Connecticut. This could be seen as a limitation in brand expansion or a strategic focus on dominating the local market. The lack of presence in other regions might pose challenges for broader market penetration and growth. However, this could also indicate an opportunity for Muze (CT) to explore and expand into new markets, leveraging its strong performance in its home state as a foundation for growth.
Competitive Landscape
In the competitive landscape of the Connecticut cannabis beverage market, Muze (CT) has experienced notable shifts in its ranking and sales performance over recent months. As of October 2025, Muze (CT) has seen a decline in its rank from third to fourth place, indicating increased competition. This shift is primarily due to the rise of Soundview, which entered the rankings in September 2025 and quickly ascended to second place by October. Meanwhile, Zero Proof maintained a strong presence, consistently ranking first or second, although it dropped to third in October. Wynk also saw a slight decline, moving from fourth to fifth place, which may have contributed to Muze (CT)'s ranking change. Despite these shifts, Muze (CT)'s sales have remained relatively stable, suggesting a loyal customer base, though the brand may need to innovate or enhance its offerings to reclaim higher rankings amidst the dynamic market competition.
Notable Products
In October 2025, the top-performing product for Muze (CT) was the CBG/THC 5:1 Black Cherry Seltzer, which maintained its first-place rank since July despite a gradual decline in sales, recording 1486 units sold. The CBG/THC 5:1 Raspberry Lime Seltzer consistently held the second position, with a slight increase in sales from September. The CBG/THC 5:1 Lemon Seltzer secured the third spot, showing a stable presence in the top three since August. The CBG/THC 5:1 Peach Seltzer retained its fourth place, with sales figures slightly decreasing over the months. Finally, the CBG/THC 5:1 Pure Seltzer remained in the fifth position, with a notable drop in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
