.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Muze (CT) has shown consistent performance in the Connecticut market, particularly within the Beverage category. Over the months from August to November 2025, Muze (CT) maintained its position among the top contenders, ranking third in August and September, and slightly dropping to fourth place in October and November. Despite this slight decline in ranking, the brand has managed to stay within the top five, indicating a strong presence and steady demand in the Connecticut beverage market. This consistency suggests that Muze (CT) has a solid customer base and a competitive product lineup that resonates well with consumers.
In terms of sales performance, Muze (CT) experienced a gradual decline from August through November, with sales figures dropping from $27,457 in August to $22,949 by November. This downward trend in sales, while not drastic, highlights potential challenges in maintaining growth momentum or market share. The fact that Muze (CT) remained in the top rankings despite the sales dip could indicate strong brand loyalty or effective market strategies that keep it relevant among consumers. However, the absence of Muze (CT) in the top 30 brands in any other states or provinces suggests a focus on the Connecticut market or potential opportunities for expansion that have not yet been realized.
Competitive Landscape
In the Connecticut beverage category, Muze (CT) has experienced a slight decline in its competitive standing, moving from a consistent rank of 3rd in August and September 2025 to 4th place in October and November 2025. This shift is partly due to the strong performance of Soundview, which entered the rankings in October and quickly secured the 2nd position, maintaining it through November. Meanwhile, CANN Social Tonics has shown fluctuating dominance, holding the top spot in September and October before dropping to 3rd in November. Despite these changes, Muze (CT) remains competitive, though its sales figures have seen a gradual decline over the months, indicating a potential need for strategic adjustments to regain its previous ranking. The absence of Zero Proof and Wynk from the top rankings in November could present an opportunity for Muze (CT) to capitalize on the shifting market dynamics and bolster its position in the coming months.
Notable Products
In November 2025, the top-performing product for Muze (CT) was CBG/THC 5:1 Black Cherry Seltzer, maintaining its first-place rank consistently from August through November with sales of 1,359 units. The Raspberry Lime Seltzer held the second spot for the third consecutive month, showing a slight decrease in sales from October. Peach Seltzer climbed to the third position, indicating a minor recovery in sales compared to previous months. Lemon Seltzer, which was in the second position in August, dropped to fourth place by November, reflecting a significant decline in sales. Pure Seltzer remained in fifth place throughout the months, with its sales figures consistently low.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
