.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Muze (CT) has maintained a consistent performance in the beverage category within Connecticut. Over the months from June to September 2025, the brand has held a steady rank of 3rd place. This stability suggests a strong foothold in the Connecticut beverage market, although there is a slight downward trend in sales from July to September. Despite the decline in sales figures, the brand's ability to maintain its rank indicates a robust market presence and possibly a loyal customer base that continues to choose Muze (CT) over other competitors.
It's notable that Muze (CT) does not appear in the top 30 rankings in any other state or category, which might be seen as a limitation in their market reach or a strategic focus on the Connecticut beverage market. This absence could either suggest untapped potential in other regions or categories or a deliberate choice to concentrate efforts where they are already successful. The consistent ranking in Connecticut, however, underscores their effective brand positioning and market strategy within the state.
Competitive Landscape
In the Connecticut beverage category, Muze (CT) has consistently held the third position from June to September 2025, indicating a stable market presence amidst fluctuating sales figures. Despite this consistency in rank, Muze (CT) faces stiff competition from brands like Zero Proof, which maintained the top spot for three months before dropping to second in September, and CANN Social Tonics, which ascended to first place in September. This competitive landscape suggests that while Muze (CT) has managed to maintain its rank, its sales figures have not seen the same upward trajectory as its competitors. For instance, CANN Social Tonics experienced a notable increase in sales, overtaking Zero Proof in September. Meanwhile, Wynk remained steady at fourth place, but with significantly lower sales, indicating that Muze (CT) is securely positioned above it. This competitive analysis highlights the need for Muze (CT) to strategize on increasing sales to potentially climb the ranks amidst strong competitors.
Notable Products
In September 2025, the top-performing product from Muze (CT) was the CBG/THC 5:1 Black Cherry Seltzer, maintaining its number one position with sales of 1,876 units. The CBG/THC 5:1 Raspberry Lime Seltzer climbed back to the second spot after slipping to fourth in August. The CBG/THC 5:1 Lemon Seltzer ranked third, showing a slight decline from its second position in August. The CBG/THC 5:1 Peach Seltzer dropped to fourth place, marking a consistent downward trend from June. The CBG/THC 5:1 Pure Seltzer remained in the fifth position across all months, indicating stable but lower sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
