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Mar-2026
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Overview
Market Insights Snapshot
Muze (CT) has demonstrated consistent performance in the beverage category within Connecticut, maintaining a steady rank of 4th place from December 2025 through March 2026. This stability in ranking suggests a strong foothold in the Connecticut market, despite fluctuations in monthly sales figures. Notably, there was a dip in sales in January 2026, but this was followed by a recovery in the subsequent months, indicating resilience and a potential seasonal effect or promotional activity that boosted sales in February and March.
Interestingly, Muze (CT) did not appear in the top 30 rankings for any other states or categories during these months, which could be seen as a limitation in their market penetration beyond Connecticut. This absence highlights an area for potential growth or an indication that their current strategy is heavily focused on their home state. Such a strategic focus might allow them to refine their offerings and solidify their brand presence locally before considering expansion into new territories or categories. Understanding the reasons behind this concentrated performance could provide valuable insights into their business strategy and market dynamics.
Competitive Landscape
In the Connecticut beverage category, Muze (CT) consistently held the 4th rank from December 2025 through March 2026, showcasing stability in its market position. However, it faces stiff competition from brands like Soundview and CANN Social Tonics, which maintained higher ranks at 2nd and 3rd respectively throughout the same period. Despite Muze (CT)'s consistent ranking, its sales figures reveal a competitive gap, as both Soundview and CANN Social Tonics reported significantly higher sales, indicating a potential area for growth. Meanwhile, Wynk and Zero Proof were not ranked in the top 20 for January and February 2026, suggesting opportunities for Muze (CT) to capitalize on its stable position to potentially overtake these emerging competitors in the coming months.
Notable Products
In March 2026, the top-performing product for Muze (CT) was the CBG/THC 5:1 Raspberry Lime Seltzer, maintaining its first-place rank with a notable sales figure of 1436 units. The CBG/THC 5:1 Black Cherry Seltzer secured the second position, showing a significant recovery from its third-place rank in January 2026. The CBG/THC 5:1 Peach Seltzer consistently held the third spot, indicating stable demand. Meanwhile, the CBG/THC 5:1 Lemon Seltzer dropped to fourth place, experiencing a decline in sales compared to earlier months. The CBG/THC 5:1 Pure Seltzer remained in fifth place, though its sales figures saw a modest increase.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
