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Apr-2026
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Overview
Market Insights Snapshot
Muze (CT) has shown consistent performance in the beverage category within the state of Connecticut. Starting the year 2026 with a solid fourth-place ranking, the brand maintained this position through March. However, in April, there was a slight decline, with Muze (CT) dropping to the fifth spot. Despite this minor dip in ranking, the brand experienced a significant increase in sales, particularly from March to April, suggesting strong consumer demand and effective sales strategies. This upward sales trend is noteworthy as it highlights the brand's ability to attract and retain customers even when facing competitive pressures.
While Muze (CT) has made a noticeable impact in Connecticut's beverage market, it is important to note that the brand does not appear in the top 30 rankings for any other states or categories. This absence might indicate a focus on the local market or a need for strategic expansion into other regions to diversify its market presence. The consistent ranking within Connecticut, coupled with the sales growth, positions Muze (CT) as a strong player locally, but the brand's challenge will be to replicate this success across other states or categories to enhance its overall market footprint.
Competitive Landscape
In the Connecticut beverage category, Muze (CT) has experienced notable fluctuations in its competitive standing over the first few months of 2026. Initially holding steady at the 4th rank in January through March, Muze (CT) experienced a slight dip to 5th place in April. This change in rank coincides with a significant increase in sales for Zero Proof, which climbed from an unranked position to 5th in March and further improved to 4th in April, suggesting a competitive pressure that may have contributed to Muze (CT)'s drop. Meanwhile, CANN Social Tonics maintained a consistent 3rd place ranking throughout this period, indicating a stable market presence that Muze (CT) might aim to challenge. The competitive landscape suggests that while Muze (CT) has shown resilience in maintaining its position, the brand must strategize to regain its rank and counter the upward momentum of competitors like Zero Proof.
Notable Products
In April 2026, Muze (CT) saw its top-performing product, CBG/THC 5:1 Raspberry Lime Seltzer, maintain its leading position in the Beverage category with sales reaching 1,153 units. The CBG/THC 5:1 Peach Seltzer climbed to second place, showing a significant rise from its third position in March. Meanwhile, the CBG/THC 5:1 Black Cherry Seltzer dropped slightly to third place, despite strong sales figures. The CBG/THC 5:1 Lemon Seltzer remained steady in fourth place, while the CBG/THC 5:1 Pure Seltzer continued to hold its fifth position. Notably, the Peach Seltzer demonstrated a remarkable increase in sales, indicating growing consumer preference over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
