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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Muze (CT) operated as a single-category brand with Beverage at 100.0% of sales share and a category rank of 5 in Connecticut. Within Beverage, year-over-year sales declined 2.83% while month-over-month sales increased 10.68%, paired with an 11.07% YoY rise in average price and a single-category average price of $5.16. The pattern implies a price-led recovery in June 2026 that lifted short-term sell-through despite a negative year-over-year base, concentrating all exposure in Beverage at a middle-tier rank position.
The combination of a 10.68% month-over-month sales lift and a 2.83% year-over-year decline, alongside an 11.07% YoY price increase and 100.0% category concentration, implies Muze (CT) is leaning on pricing and in-category activation rather than breadth to sustain momentum. Holding rank 5 in Connecticut while fully concentrated in Beverage suggests the brand competes as a focused specialist, where incremental price moves and in-period velocity gains can shift rank up or down by 1–2 positions, but lack of diversification raises sensitivity to Beverage-specific demand swings.
Competitive Landscape
Muze (CT) sits at #5 in CT Beverage in June 2026, down 2 ranks year over year from #3 and slipping 1 spot versus March 2026’s #4, while its peak of #2 in May 2025 marks a 3-position gap to today; in contrast, CANN Social Tonics advanced to #4 with a +2 YoY rank shift and a 20.9% YoY sales change, and Zero Proof holds #3 despite a 1-rank YoY improvement alongside a -38.6% YoY sales change, indicating Muze (CT) is losing relative share of rank while at least one rival is improving rank with positive growth and another is sustaining rank despite contraction; this trajectory implies Muze (CT) must reverse multi-period rank slippage to avoid further displacement by upward-mobilizing competitors.
Notable Products
CBG/THC 5:1 Pure Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) posted the standout move in June 2026 with +534.6% MoM to roughly $165 and vaulted into rank 5, while the category leader CBG/THC 5:1 Raspberry Lime Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) slipped -1.8% MoM at rank 1. CBG/THC 5:1 Peach Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) grew +33.2% MoM at rank 3, and CBG/THC 5:1 Black Cherry Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) gained +9.6% MoM at rank 2. Five of the top ten are Beverage SKUs concentrated in CBG-forward 5:1 seltzers, with gains clustered in mid-ranked flavors while the top SKU softened, implying the product mix is tilting toward breadth of flavor adoption rather than reliance on a single flagship.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
