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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Muze (CT) is stocked at 12 licensed dispensaries across Connecticut, with the deepest coverage in Stamford, Bristol, East Lyme, Hamden, and Manchester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Muze (CT) operated entirely in Beverage with a 100.0% category mix, posting a year-over-year decline of 6.30% alongside a month-over-month increase of 8.27%. Average item price rose 12.45% YoY to $5.24 while Beverage share stayed at 100.0%, implying the monthly sales lift outpaced any price-driven drag from June to July. The core pattern is a single-category concentration where price inflation and an 8.27% MoM rebound offset, but do not erase, the 6.30% YoY contraction, which implies volume recovery is occurring within Beverage rather than via mix expansion.
This consolidation ties directly to market standing in Connecticut, where Muze (CT) held rank 5 in Beverage while running a 100.0% mix and a 12.45% YoY price increase. The combination of a 6.30% YoY sales decline with an 8.27% MoM gain suggests the brand’s positioning hinges on defending unit throughput at a higher price point, not diversifying into new categories, which implies its competitive posture relies on deepening Beverage presence to stabilize rank 5 rather than broadening its portfolio.
Competitive Landscape
Muze (CT) sits at #5 in CT Beverage in July 2026, slipping 2 spots year over year from #3 while holding flat versus April 2026 at #5; the brand’s historical ceiling of #2 in May 2025 contrasts with the current plateau at #5, indicating a narrowing competitive window. Against named rivals, CANN Social Tonics advanced to #3 with a 2-rank YoY climb and 35.9% YoY sales growth, whereas Zero Proof edged up to #4 with a 1-rank YoY gain despite a -6.2% YoY sales decline, and Lucky Break holds #1 while Soundview maintains #2, together reinforcing a stable top tier that Muze (CT) has not penetrated since May 2025; this rank trajectory implies that without an above-category share shift, Muze (CT) risks being locked into a mid-pack position as upward mobility compresses.
Notable Products
CBG/THC 5:1 Pure Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) posted a -50.0% month-over-month drop and slid to rank 5, while CBG/THC 5:1 Black Cherry Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) rose 15.5% to rank 1 and CBG/THC 5:1 Peach Seltzer (15mg CBG, 3mg THC, 12oz, 355ml) gained 11.9% at rank 3. Across July 2026, the top four ranks were all Beverage SKUs within the same 5:1 seltzer family, with Raspberry Lime up 2.4% at rank 2 and Lemon up 5.1% at rank 4, concentrating demand despite a $83 tail SKU underperforming. The pattern implies the portfolio is consolidating around flavored 5:1 seltzers at the top while trimming appetite for the unflavored variant, directing future mix toward flavor-led line extensions over minimalist formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
