Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Neutral

Trend

6-Month

71

Product Count

SKUs

$50.94

Avg Price

91.4%

YoY Sales Change

1.8%

YoY Price Change

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Nez

Where to Buy

Nez is stocked at 24 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Addison, Mundelein, Aurora, and Champaign. Search by ZIP code or city below to find the closest one.

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Nez Sales

Market Insights Snapshot

Nez Historical Sales by Category

In October 2026, Nez operated as a single-category brand with Flower at 100.0% of sales share, posting 91.4% year-over-year growth and 14.1% month-over-month expansion. Average price rose 1.8% YoY alongside a sole-category mix, while Flower volume growth outpaced price. With Flower ranked 24th in Illinois and the brand’s total sales up 91.4% YoY, the concentration signal is a deliberate bet on depth over breadth within a single category, implying efficiency gains from focused assortment rather than portfolio diversification.

The 14.1% MoM lift in Flower against a modest 1.8% YoY price increase suggests demand elasticity is favoring unit throughput at current price points, while the 24th rank positions Nez in the middle tier of Illinois Flower brands. Given 100.0% reliance on Flower and 50.3% growth over 24 months, the pattern implies that near-term share gains are more likely to come from deeper penetration within Flower—optimizing strain mix and pack sizes—than from category expansion, with the current pricing power sufficient to sustain volume-led growth without immediate diversification.

Oct-2026 Rank
Flower
#24
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$50.94
+91.4%
+14.1%
Nez

Competitive Landscape

Nez is ranked #24 in Illinois Flower in October 2026, improving 11 positions from #35 year over year, but slipping 6 spots from #18 since its April 2026 peak at #20; in the same period, High Supply / Supply held #1 with a -17.5% YoY sales change while RYTHM stayed at #2 with +16.5% YoY growth, indicating Nez’s rank gains are occurring amid mixed top-tier momentum. Nez also fell from #30 three months ago to #24 now, a 6-rank climb quarter-on-quarter, while &Shine advanced from #8 to #4 with +53.3% YoY sales growth, suggesting Nez’s mid-pack ascent is slower than faster-rising peers; combined, the YoY rise of 11 ranks and quarter improvement of 6 ranks imply a recovery trajectory that depends on sustaining share wins against accelerating competitors.

Nez category ranking vs. nearest competitors
Nez

Notable Products

Nez prices well above comparable items in October 2026, averaging 57.7% higher than similar products of the same type and pack size. Cap Junky (3.5g) lists 83.1% higher than peers, so the brand’s sales come from a higher-price tier rather than discount volume.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Cap Junky (3.5g)
Hybrid
5.8%
$47.36
+83.1%
+171.2%
Cadillac Rainbows Popcorn (14g)
Hybrid - Popcorn
5.4%
$102.25
+77.9%
+205.6%
Black Maple #22 (7g)
Hybrid
5.1%
$68.12
+60.3%
+8.8%
Swampwater Fumez (7g)
Indica
4.4%
$67.98
+59.5%
+9.6%
Swampwater Fumez (3.5g)
Indica
4.3%
$39.68
+56.6%
-32.6%
Black Maple #22 (3.5g)
Hybrid
4.0%
$42.65
+64.9%
-8.0%
Cap Junky Popcorn (14g)
Hybrid - Popcorn
3.8%
$111.21
+93.5%
+299.2%
Cadillac Rainbows (3.5g)
Hybrid
3.8%
$42.06
+62.6%
+430.0%
Swampwater Fumez (14g)
Indica
3.6%
$100.60
+58.9%
-30.1%
Black Maple #22 (14g)
Hybrid
3.5%
$115.33
+84.9%
+23.1%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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