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Feb-2026
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Overview
Market Insights Snapshot
The 8th by White Boy Rick has shown varied performance across different categories in Michigan. In the Concentrates category, the brand made a significant leap from being ranked 66th in November 2025 to 16th by February 2026, indicating a strong upward trend and growing popularity. This improvement reflects a strategic focus or perhaps a successful marketing campaign that resonated with consumers. Conversely, the Edible category tells a different story, where the brand consistently remained outside the top 30, with rankings hovering in the 60s, culminating in a rank of 68th by February 2026. This suggests potential challenges in gaining traction in the Edible market, possibly due to intense competition or consumer preferences shifting away from their offerings.
The Flower category experienced fluctuations, where The 8th by White Boy Rick fell from 60th in November 2025 to 65th in January 2026, only to recover to 47th by February 2026. This rebound might indicate a revitalized interest in their Flower products, possibly driven by product innovation or changes in consumer demand. In contrast, the Pre-Roll category saw a decline from a ranking of 62nd in January 2026 to 78th in February 2026, which could be a cause for concern, as it suggests waning consumer interest or increased competition. Overall, while the brand has made notable strides in some areas, there are clear opportunities for improvement and growth in others, particularly in the Edible and Pre-Roll categories.
Competitive Landscape
In the competitive landscape of Michigan's flower category, The 8th by White Boy Rick has experienced notable fluctuations in its market position over the months from November 2025 to February 2026. While the brand saw an improvement in rank from 60th in November to 42nd in December, it faced a setback in January, dropping to 65th, before recovering to 47th in February. This volatility suggests a competitive pressure from brands like Dragonfly Cannabis, which consistently outperformed The 8th by White Boy Rick, peaking at 29th in January. Meanwhile, Garcia Hand Picked and The Fresh Canna also maintained stronger positions, with The Fresh Canna consistently ranking higher, indicating a robust market presence. The 8th by White Boy Rick's sales trajectory mirrored its rank changes, highlighting the importance of strategic adjustments to enhance its competitive edge in this dynamic market.
Notable Products
In February 2026, the top-performing product for The 8th by White Boy Rick was the Grape Zlushie Infused Pre-Roll (1.2g), which climbed to the number one position with sales reaching 4662. Notably, Blue Dream Infused Pre-Roll (1.2g) dropped from the top position in January to second place, while Pineapple Burst Infused Pre-Roll (1.2g) improved its ranking from fourth to third. Miami Wowie Infused Pre-Roll (1.2g) saw a decline, moving from third to fourth place. Boo Berry Infused Pre-Roll (1.2g) experienced the most significant drop, falling from second to fifth place in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
