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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The 8th by White Boy Rick is stocked at 155 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Lansing, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, The 8th by White Boy Rick concentrated over half of sales in Flower at 52.84% share, but Flower volume momentum softened with a 12.59% year-over-year increase paired with a 7.26% month-over-month decline, signaling short-term deceleration in the core. Vapor Pens held 13.21% share with a 41.66% year-over-year rise yet a 16.10% month-over-month drop, while Pre-Roll at 11.03% share moved the other way with a 5.30% year-over-year decline but a 6.43% month-over-month uptick, indicating shifting basket roles between inhalable formats. Concentrates expanded to 16.64% share on a 157.73% year-over-year surge and a 2.69% month-over-month gain, contrasting with Edible at 6.28% share where a 22.87% year-over-year decline and 1.20% month-over-month contraction trimmed breadth; the implication is a portfolio leaning more heavily into inhalables for growth while Flower steadies overall scale.
The mix shift implies a tactical opening to reposition the brand toward potency- and value-forward inhalables while protecting Flower’s base. With Flower ranked 57th in Michigan and average price up 32.01% year over year to $10.99 alongside category-level contrasts—Concentrates accelerating 157.73% year over year and Vapor Pens retreating 16.10% month over month—the path points to trading consumers between adjacent inhalable segments to smooth volatility. The divergence between Pre-Roll’s 6.43% month-over-month lift and Flower’s 7.26% month-over-month dip suggests near-term demand is responsive to size and convenience cues, so emphasizing entry-price and format variety in Pre-Roll and Concentrates while pacing Flower promotions can balance July 2026 pressure and convert category switching into retention.
Competitive Landscape
The 8th by White Boy Rick sits at rank #57 in MI Flower for July 2026, improving 18 positions from #75 year over year but slipping 13 spots from #44 in April 2026; the brand’s peak at #36 in February 2026 underscores a mid-year retreat of 21 ranks from that high. While High Minded held #1 with a -12.5% year-over-year sales change and Goodlyfe Farms climbed from #5 to #3 with a 36.8% year-over-year increase, The 8th by White Boy Rick’s trajectory from #36 to #57 across February 2026 to July 2026 indicates that early-year gains did not convert into sustained competitive position against leaders consolidating top-5 ranks.
Notable Products
Blue Dream Infused Pre-Roll (1.2g) posted the steepest movement in July 2026 with a -28.1% month-over-month decline and slid behind a +27.9% gain for Boo Berry Infused Pre-Roll (1.2g), which held rank 1 while Blue Dream sat at rank 2. Pineapple Burst Infused Pre-Roll (1.2g) rose +26.1% to rank 3 as Strawberry Cough Infused Pre-Roll (1.2g) added +11.1% at rank 4, and five of the top ten are Pre-Roll SKUs concentrated in flavored, infused variants. THCA Isolate (1g) entered at rank 8 with $15,090 alongside a +27.0% lift for Purple Marker Infused Pre-Roll (1.2g) at rank 7, while Miami Wowie Infused Pre-Roll (1.2g) dipped -3.3% at rank 9. The pattern implies The 8th by White Boy Rick is tilting toward a flavor-led infused Pre-Roll core while selectively testing non-Pre-Roll formats to hedge volatility seen in individual SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
