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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The 8th by White Boy Rick is stocked at 148 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Flint, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, The 8th by White Boy Rick concentrated 56.01% of sales in Flower with year-over-year decline of 16.32% and a month-over-month uptick of 0.34%, while Concentrates reached 16.12% share with a 48.57% YoY increase but a 6.11% MoM drop. Pre-Roll fell to 11.24% share with YoY down 32.02% and MoM down 10.38%, and Vapor Pens slid to 10.15% share with YoY down 16.82% and a sharp 33.63% MoM contraction; Edible held 6.48% share with YoY down 22.19% and MoM up 0.62%. The mix signals a pivot away from inhalables outside core Flower as Vapor Pens and Pre-Roll compress MoM, while Concentrates’ 48.57% YoY acceleration offsets part of Flower’s 16.32% YoY drag, implying the brand is leaning into a two-pillar portfolio where Concentrates becomes the growth counterweight to a maturing Flower base.
Average price rose 32.20% YoY to $11.28 even as brand sales fell 12.93% YoY, and within the lead category the Flower average price of $23.62 coexists with a category rank of 54 in Michigan. With Flower up only 0.34% MoM versus Vapor Pens down 33.63% MoM and Pre-Roll down 10.38% MoM, the short-term demand elasticity appears tighter in value-oriented format segments than in premiumized Flower, suggesting that pricing power is anchored in Flower while volume volatility in Pre-Roll and Vapor Pens constrains overall momentum; this combination implies a positioning move toward higher-price-per-unit Flower supported by selective Concentrates expansion rather than breadth across lower-price inhalables.
Competitive Landscape
The 8th by White Boy Rick sits at rank #54 in Michigan Flower for September 2026, down 5 positions year over year from #49 and up 3 positions versus June 2026’s #57, while its peak at #36 in February 2026 frames a 18-rank slide from the high-water mark; against this backdrop, High Minded held #1 with a 0-rank YoY change as a stable leader and Play Cannabis moved up from #7 to #2 with 33.3% YoY sales growth, indicating that mid-tier volatility is widening as leaders consolidate or climb faster. The directional mix—short-term +3 ranks since June 2026 but -5 ranks YoY—implies The 8th by White Boy Rick is stabilizing off its February 2026 peak yet ceding ground to faster risers, suggesting the brand’s trajectory points to a fight to maintain mid-pack relevance unless share recapture accelerates.
Notable Products
White Boy Runtz Infused Pre-Roll (1.2g) posted the standout move in September 2026 with a +58.4% month-over-month surge to rank 1, while Blue Dream Infused Pre-Roll (1.2g) fell -18.4% to rank 4, signaling a sharp reordering at the top. Across the lineup, Pre-Rolls account for eight of the top ten SKUs, yet the category is bifurcated with Lemon Diesel Infused Pre-Roll (1.2g) up +37.1% at rank 2 as Pineapple Burst Infused Pre-Roll (1.2g) slid -31.8% to rank 7, implying selective consumer trading into flagship flavors over breadth. The presence of THCA Isolate (1g) at rank 9 with no reported month-over-month change and Strawberry Cough Moon Rocks (3.5g) at rank 10 with a single-month $33,755 suggests non-Pre-Roll formats are baselining rather than accelerating. The pattern implies The 8th by White Boy Rick is consolidating around a few high-velocity Pre-Roll leaders while trimming tail SKUs that are losing rank and share within the same month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
