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Sep-2025
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Overview
Market Insights Snapshot
The 8th by White Boy Rick has shown a notable upward trajectory in the Concentrates category within Michigan. The brand improved its ranking from 58th place in June and July 2025 to breaking into the top 30 by September 2025, achieving a 29th place ranking. This upward movement is indicative of a successful strategy or product line that resonates well with consumers in this category. In contrast, the Vapor Pens category did not reflect a similar success story, as The 8th by White Boy Rick did not make it into the top 30 by September, indicating potential challenges or competitive pressures in this segment.
In the Edible category, the brand has maintained a relatively stable position, albeit outside the top 30, with minor fluctuations between 63rd and 67th place over the four-month period in Michigan. This suggests a steady, if not standout, performance in this category. Meanwhile, the Flower category revealed a more volatile performance, with rankings oscillating between 75th and 83rd place. Despite these shifts, the brand's sales figures in this category suggest a substantial volume, hinting at a solid consumer base. These dynamics across different categories highlight areas of strength and potential opportunities for growth or strategic realignment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The 8th by White Boy Rick has experienced fluctuating rankings over the past few months, with its position shifting from 76th in June 2025 to 75th in September 2025. This indicates a slight improvement, although the brand has not yet broken into the top 20. In contrast, Cresco Labs has shown a notable upward trend, moving from outside the top 20 to 79th place by September, suggesting a potential threat if this momentum continues. Meanwhile, Cheech & Chong's has maintained a relatively stable rank, hovering around the 65th to 92nd positions, which could imply consistent consumer interest. Bamn has shown volatility, peaking at 62nd in August before dropping to 81st in September, indicating potential instability in their market strategy. Notably, Oceana Gardens experienced a significant drop from 31st in August to 65th in September, which might provide an opportunity for The 8th by White Boy Rick to capture some of its market share. Overall, while The 8th by White Boy Rick is making incremental progress, the competitive landscape remains dynamic, with several brands showing both upward and downward trends that could impact future sales and rankings.
Notable Products
In September 2025, Blue Dream Infused Pre-Roll (1.2g) maintained its position as the top-selling product for The 8th by White Boy Rick, continuing its streak from July and August with a sales figure of 8,628 units. Lemon Diesel Infused Pre-Roll (1.2g) also held steady in the second rank, showing consistent performance over the past three months. THCA Isolate (1g) remained in third place, although its sales dipped slightly from August. Bubblegum Moonrocks (3.5g) made a notable entry into the rankings at fourth place, indicating growing consumer interest in the Flower category. Lights Out Live Resin Disposable (1g) debuted at fifth place, suggesting an emerging demand for vapor pens in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
