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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The 8th by White Boy Rick concentrated 55.16% of sales in Flower with year-over-year growth of 32.13% but a month-over-month decline of 3.80%, while Concentrates expanded to 18.12% share on a 364.00% year-over-year surge and a 9.50% month-over-month gain. Pre-Roll reached 12.60% share with 118.29% year-over-year and 17.82% month-over-month growth, contrasting with Vapor Pens at 9.32% share that fell 42.01% year-over-year despite a 72.52% month-over-month rebound. Edible held 4.80% share with a 17.54% year-over-year decline and a 13.09% month-over-month drop, while average price across the brand rose 0.56% year-over-year and the top state remained Michigan. The rank at 51 in Flower within Michigan alongside the mixed month-over-month signals that the brand is leaning into inhalables for near-term volume while managing price stability for scale.
The sharp year-over-year gains in Concentrates (364.00%) and Pre-Roll (118.29%) against a simultaneous 42.01% Vapor Pens decline indicate a pivot toward value-forward inhalables, reinforced by a 17.82% month-over-month lift in Pre-Roll and 9.50% in Concentrates as Flower softened 3.80% month-over-month. With Flower still over half of mix at 55.16% and Vapor Pens rebounding 72.52% month-over-month, the portfolio is balancing a core Flower anchor with opportunistic growth in concentrates and pre-rolls to offset pen volatility. Given the 51 rank in Michigan Flower and a 36.41% brand-level year-over-year sales increase, the pattern implies headroom comes from deepening share in fast-growing subsegments while using Flower scale to stabilize throughput.
Competitive Landscape
The 8th by White Boy Rick sits at rank 51 in MI Flower for May 2026, improving 27 positions from rank 78 year over year, but slipping 5 spots versus February 2026 when it was rank 46; the brand’s peak rank of 43 in March 2026 further contrasts with the current standing. While Goodlyfe Farms advanced from rank 7 to rank 2 and Grown Rogue jumped to rank 5 from rank 29 alongside a 245.9% year-over-year sales increase, High Minded held rank 1 despite a 14.5% sales decline and Society C slipped to rank 3 from rank 2 with a 17.6% sales contraction; the directional gap indicates The 8th by White Boy Rick’s YoY climb is outpaced by faster risers, implying the current trajectory points to mid-tier stabilization rather than a return to its March 2026 peak without incremental share capture.
Notable Products
Jet Fuel Infused Pre-Roll (1.2g) posted the steepest decline in May 2026 at -12.8% MoM while sliding to rank 9, contrasting with Blue Dream Infused Pre-Roll (1.2g) up 10.4% MoM at rank 1. With Lemon Diesel Infused Pre-Roll (1.2g) jumping 44.3% MoM at rank 5 and Purple Marker Infused Pre-Roll (1.2g) rising 10.1% MoM at rank 3, momentum is concentrated at the top rather than the middle ranks. Eight of the top ten are Pre-Roll SKUs, and the single reported revenue figure of $10,849 for Blue Dream Infused Pre-Roll (1.2g) aligns with share consolidation at the category’s peak while rank 2 fell -3.9% MoM and rank 8 gained 11.0% MoM. The pattern implies The 8th by White Boy Rick is orienting its mix toward a smaller set of ascending Pre-Roll flagships while tolerating attrition in lower-velocity variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
