Market Insights Snapshot
The cannabis brand OGEN has shown varied performance in different categories and provinces. In the Flower category within Alberta, OGEN maintained a steady presence among the top 10 brands from August to October 2023, although there was a slight drop in ranking from 8th to 9th place. However, a notable dip was observed in November when it fell to the 13th position. This suggests a decrease in the brand's popularity or sales in the Flower category within this province, although the exact details are not specified.
When it comes to the Pre-Roll category in Alberta, OGEN's performance has been significantly less consistent. The brand was not even in the top 20 in August and September, and it further fell to the 70th position in October. However, there was a rebound in November when it climbed back to the 44th rank. In Ontario, OGEN's performance in the Flower category was not strong enough to secure a position in the top 20 throughout the period. This may indicate a need for the brand to bolster its marketing efforts in these regions and categories.
In the Flower category within Alberta, OGEN has been experiencing a downward trend in both rank and sales from August to November 2023. Starting at a strong 8th position in August, OGEN slipped to 13th place by November. This indicates a significant drop in market position, especially when compared to competitors such as Tweed and Delta 9 Cannabis. Tweed, despite a slight dip in October, managed to climb back to 12th place in November, while Delta 9 Cannabis maintained a steady position around the 14th rank. Another competitor, Shred, managed to improve its rank from 12th to 11th over the same period. Even Freedom Cannabis, which started at a lower 19th rank, improved its position to 15th by November. These trends suggest that OGEN may need to reassess its market strategy to regain its earlier standing in the competitive Alberta Flower market.
In November 2023, the top-performing products for OGEN were Peach Chauffeur #15 (7g), Peach Chauffeur #15 Pre-Roll 7-Pack (3.5g), Peach Chauffeur #15 (3.5g), Velvet Apples #14 (3.5g), and Dosi-GMOsi #6 (3.5g). Peach Chauffeur #15 (7g) maintained its top position from previous months, selling 3362 units in November. The Peach Chauffeur #15 Pre-Roll 7-Pack (3.5g) moved up from 5th place in October to 2nd in November. Peach Chauffeur #15 (3.5g) held onto 3rd place from the previous month. Velvet Apples #14 (3.5g) remained in 4th place, while Dosi-GMOsi #6 (3.5g) made its first appearance in the top 5.