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Dec-2024
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Overview
Market Insights Snapshot
Ohio Processing Plant has shown varying performance across different product categories in the state of Ohio. In the Edible category, the brand experienced a notable fluctuation in its rankings, moving from 15th place in September 2024 to 19th place by December 2024. This decline in ranking might indicate increased competition or a seasonal dip in demand for edibles. Despite the drop in December, the brand's sales in October peaked at $174,389, suggesting a strong mid-quarter performance. However, the subsequent decrease in sales to $95,450 by December reflects a significant downturn, which could be a point of concern for stakeholders monitoring the brand's market presence in this category.
In contrast, the Vapor Pens category has shown more stability for Ohio Processing Plant in Ohio. The brand maintained a consistent position at 22nd place from September through November 2024, only dropping slightly to 23rd place in December. This stability suggests a steady demand for their vapor pen products, though the slight dip in December could imply a need for strategic adjustments to maintain or improve their market position. Notably, the sales figures for vapor pens remained relatively strong, with a peak in November at $229,701, before experiencing a decrease in December. The absence of Ohio Processing Plant in the top 30 brands in other states or provinces underscores the brand's concentrated market presence in Ohio, presenting both opportunities for expansion and challenges in diversifying its geographic footprint.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ohio, Ohio Processing Plant has shown consistent performance, maintaining a steady rank around the 22nd position from September to November 2024, before slightly dropping to 23rd in December. This stability in rank suggests a resilient market presence, although it faces stiff competition from brands like Buckeye Relief, which consistently ranks higher, indicating stronger sales momentum. Meanwhile, The Botanist has shown significant improvement, climbing from 39th in September to 24th by December, suggesting a potential threat to Ohio Processing Plant's market share. Additionally, Superflux has also been a notable competitor, maintaining a close rank proximity, which could influence Ohio Processing Plant's strategic positioning in the coming months. These dynamics highlight the importance for Ohio Processing Plant to innovate and differentiate to maintain and potentially improve its market position in Ohio's Vapor Pens category.
Notable Products
In December 2024, the top-performing product from Ohio Processing Plant was the Strawberry Banana Cream Distillate Cartridge (0.84g) in the Vapor Pens category, which climbed to the number one rank with sales of 1971 units. The Pink Lemonade Gummies 10-Pack (100mg) secured the second position in the Edible category, marking its debut in the rankings. Blueberry Gummies 10-Pack (100mg) followed closely in third place within the same category. Notably, the Diablo OG Distillate Cartridge (0.84g) maintained its position at fifth in the Vapor Pens category, despite a decrease in sales compared to previous months. This month saw a significant reshuffling in rankings, particularly with the Strawberry Banana Cream Distillate Cartridge rising from third place in November to the top spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
