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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
AGL / Advanced Grow Labs shifted its mix in May 2026 toward Pre-Roll and Vapor Pens, with Pre-Roll at 44.9% share (ranked 10th in Connecticut Pre-Roll) and Vapor Pens at 42.4% share; these categories moved in opposite year-over-year directions as Pre-Roll fell 45.1% while Vapor Pens rose 399.2%. Month over month, both growth engines accelerated, with Pre-Roll up 46.4% and Vapor Pens up 35.5%, while Flower contracted 23.0% and Concentrates declined 38.5%, shrinking their combined share to 12.7%. Despite an overall brand sales decline of 72.4% year over year and a 36.5% drop in average price, the dual lift in Pre-Roll and Vapor Pens implies the brand is concentrating volume in two scalable formats while exiting lower-velocity segments.
The mix pivot away from Flower (down 95.0% year over year and now 11.2% share) and Concentrates (down 43.4% year over year and 1.6% share) toward Pre-Roll and Vapor Pens aligns pricing with demand, as Pre-Roll’s lower average price of $11.62 complements Vapor Pens at $30.17 to capture disparate value tiers. Holding a number 10 rank in Connecticut Pre-Roll while Vapor Pens expands 399.2% year over year suggests a barbell positioning: defending mid-pack visibility in Pre-Roll and pursuing rapid penetration in Vapor Pens, which together can offset category-specific volatility and stabilize share as legacy Flower continues to contract.
Competitive Landscape
AGL / Advanced Grow Labs ranks #10 in CT Pre-Roll in May 2026, down 7 positions from #3 in May 2025, and 3 spots weaker than #7 in February 2026; this sits well below its peak at #2 in December 2024 and indicates a continued slide in share of shelf. Directionally, Theraplant rose from #2 to #1 with an 81.6% year-over-year sales increase, while Comffy climbed from #12 to #3 amid a 143.6% YoY gain, contrasting with AGL / Advanced Grow Labs’ move from #7 to #10 over the last three months and from #3 to #10 year over year. The pattern implies that AGL / Advanced Grow Labs’ rank trajectory is shifting from contender to mid-tier, requiring either mix or pricing changes to arrest further share erosion.
Notable Products
Select Grind Rose Gold RTZ Pre-Roll (1g) delivered the headline move with a 212.6% month-over-month surge to the number 1 rank, while Bananaconda Pre-Roll (1g) rose 48.9% but still trailed at rank 4, and Slapz Pre-Roll 5-Pack (2.5g) slipped 5.4% at rank 10. Four of the top ten are Pre-Roll SKUs concentrated in single-gram formats, occupying ranks 1 through 7 except for two Vapor Pens at ranks 8 and 9, which indicates heavier velocity in quick-turn inhalables relative to multi-pack trade-ups. The Vapor Pens presence is anchored by Cheddar Cheeze x Bubba F Distillate Cartridge (1g) at rank 9 alongside Jet Fuel x Vel Croz Distillate Disposable (0.3g) at rank 8, but the Pre-Roll cluster’s rank density points to merchandising and pricing that favor entry-size units over bundle formats. The pattern implies AGL / Advanced Grow Labs is tilting assortment toward high-churn single-gram Pre-Rolls with selective vape support, prioritizing basket frequency and shelf coverage over larger pack-size depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
