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Jul-2024
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Overview
Market Insights Snapshot
Pacific & Pine has shown a steady improvement in the Concentrates category within Washington. In April 2024, the brand was not in the top 30, ranking at 45th. However, by July 2024, they had climbed to the 30th position, marking a significant upward trend. This consistent rise in ranking indicates a growing market presence and consumer acceptance in the state. The sales figures reflect this positive trajectory, with a notable increase from $46,329 in April to $58,011 in July, showcasing strong performance and potential for further growth.
Although Pacific & Pine's improvement in Washington is commendable, the brand's absence from the top 30 in the earlier months of 2024 suggests there is still room for enhancement in their market strategy. Their ability to break into the top 30 by July is a positive indicator, but the initial rankings highlight the competitive nature of the Concentrates category. This movement suggests that while the brand is gaining traction, it must continue to innovate and market effectively to sustain and improve its positioning in the coming months.
Competitive Landscape
In the Washington concentrates market, Pacific & Pine has shown a notable upward trend in rankings over the past few months, moving from 45th place in April 2024 to 30th place by July 2024. This positive trajectory indicates a strong competitive stance, especially when compared to brands like Falcanna, which has remained relatively stagnant, hovering around the 30th to 32nd rank. Additionally, Supernova (WA) has seen minor fluctuations but has not surpassed the 31st rank in July 2024, while Dab'Ums and Treats have shown more dynamic improvements, with Treats climbing from 47th to 29th place. Despite this competitive landscape, Pacific & Pine's consistent rise in rank and sales suggests a growing market presence and consumer preference, positioning it favorably against its competitors.
Notable Products
In July 2024, the top-performing product for Pacific & Pine was Gorilla Cookies Hash Rosin (1g) in the Concentrates category, maintaining the number one rank with a notable sales figure of $665. Orange Fruit Snacks Live Hash Rosin (1g), also in the Concentrates category, followed closely in second place, having previously held the top spot in June. The Huckleberry Milkshake Live Hash Rosin (1g) made its debut in third place in July. Orange Fruit Snax Live Rosin Cartridge (0.5g) in the Vapor Pens category saw a slight drop to fourth place from its third-place ranking in June. Huckleberry Milkshake (3.5g) in the Flower category remained steady in fifth place for two consecutive months, June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
