Pacific & Pine

Pacific & Pine concentrated its May 2026 mix in Concentrates at 66.92% share while holding Vapor Pens at 19.90% and Pre-Roll at 10.73%, with Flower a residual 2.45%. Year over year, Concentrates expanded 44.16% and Vapor Pens rose 11.92%, while Pre-Roll added 7.30% and Flower contracted 58.61%; month over month, Pre-Roll jumped 22.65% and Flower climbed 53.32% versus smaller moves in Concentrates at 2.82% and Vapor Pens at 9.45%. Average price increased 3.17% year over year to $17.16, alongside category-level pricing at $19.06 for Concentrates and $18.56 for Vapor Pens, pointing to a value skew within a premium-leaning mix. The pattern implies the brand is reinforcing a Concentrates-led identity while using faster MoM traction in Pre-Roll and a rebound in Flower to broaden entry points without diluting its core.

With Concentrates at rank 10 in Washington and a 44.16% year-over-year lift paired with only a 2.82% month-over-month increase, Pacific & Pine is gaining annual share momentum while nearing a short-term plateau, whereas Pre-Roll’s 22.65% month-over-month surge against a 7.30% year-over-year base signals recent activation rather than entrenched strength. Vapor Pens’ 11.92% year-over-year and 9.45% month-over-month growth suggests steady but secondary positioning behind the Concentrates anchor, and Flower’s 53.32% month-over-month rebound off a 58.61% year-over-year decline indicates opportunistic recovery from a smaller footprint. These shifts imply the brand’s route to higher shelf relevance is to defend its Concentrates standing in Washington while using Pre-Roll as a near-term velocity lever and Vapor Pens as a stable adjacency, keeping Flower as a tactical, limited-scope bet.