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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Party Favors concentrated 97.24% category share in Vapor Pens while Pre-Roll held 2.76%, indicating a narrow mix anchored in one format and a minor satellite. Month over month, Vapor Pens grew 22.54% while Pre-Roll declined 19.47%, a divergence that widens the lead of the core category and compresses optionality. With an average price near $6.46 overall and $6.62 in Pre-Roll, price points are clustered, so the 22.54% MoM gain in Vapor Pens versus the 19.47% MoM drop in Pre-Roll points to demand-driven, not pricing-driven, mix shift. The pattern implies Party Favors is consolidating into Vapor Pens as the growth engine while Pre-Roll under-indexes, concentrating exposure to a single category for May 2026 performance.
Positioning-wise, anchoring 97.24% of sales in Vapor Pens while holding rank 21 in Vapor Pens in Michigan signals scale without top-tier placement, so incremental share gains likely require deeper penetration within this one category rather than breadth expansion. The 22.54% MoM growth in Vapor Pens combined with only 2.76% share in Pre-Roll suggests near-term efficiency in doubling down on pen-specific tactics, but the 19.47% MoM contraction in Pre-Roll caps cross-category reach and limits insulation if Vapor Pen velocity normalizes. The implication is that Party Favors should treat May 2026 momentum as a category-specific surge and prioritize Vapor Pen ranking improvements in Michigan while testing low-risk Pre-Roll pilots to prevent over-concentration.
Competitive Landscape
Party Favors sits at rank #21 in MI Vapor Pens in May 2026, unchanged from February 2026 at #21, and reaching its peak position of #21 in May 2026 while remaining outside the top 20 for three consecutive months; by contrast, MKX Oil Company holds #1 with a +3 YoY climb and +44.1% YoY sales growth, and Mitten Extracts is #2 after a +1 YoY move despite an -11.7% YoY sales decline, indicating that Party Favors’ static #21 rank amid upward mobility at the top signals a need for either share capture from lower-ranked peers or targeted assortment/pricing shifts to break into the top 20.
Notable Products
Bubble Gum Burst Distillate Cartridge (1g) set the tone with a 107.98% month-over-month jump to rank 1, while Skywalker OG Distillate Cartridge (1g) slipped 13.56% to rank 7, signaling a sharp reordering at the top. Peach Rings Distillate Cartridge (1g) also accelerated 53.71% to rank 5, whereas Acapulco Gold Distillate Cartridge (1g) rose a more modest 42.50% to rank 2, indicating gains are skewing toward flavor-forward SKUs. With ten of the top ten in Vapor Pens and three SKUs in the top five posting 28%+ growth, May 2026 points to a concentration strategy where Party Favors is winning share through high-velocity pen variants rather than spreading bets across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
