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Overview
Market Insights Snapshot
Patriot Care, a prominent cannabis brand based in Massachusetts, has shown an interesting performance trend in the Flower and Pre-Roll categories. In the Flower category, the brand made a significant leap into the top 20 in September 2023 after not being ranked in the top 20 in the previous months. This is an impressive feat, indicating a substantial increase in sales and popularity within the Flower category. However, it's important to note that the specifics of this sales growth are not disclosed here.
In the Pre-Roll category, the performance of Patriot Care has been more consistent, albeit not as stellar as in the Flower category. The brand has maintained its position within the top 100, with rankings fluctuating between 72 and 92 from June to August 2023, and settling at 78 in September 2023. This shows a steady presence in the market, but also room for improvement. The brand's sales in this category have seen some ups and downs, with a notable peak in June 2023, but the exact details of these trends are not revealed in this analysis.
Competitive Landscape
In the Flower category within Massachusetts, Patriot Care has shown a significant competitive edge. Despite missing data for the months of June, July, and August 2023, indicating that they were not in the top 20 brands for those months, they made a notable comeback in September 2023, securing a rank of 20. This shows a promising upward trend for Patriot Care. In comparison, Bask (MA) has shown a steady increase in rank, moving from 30 in July to 22 in September. Local Roots has shown the most dramatic improvement, jumping from rank 36 in July to 18 in September. Green Gold Group, on the other hand, has seen a decline, dropping from rank 13 in July to 25 in September. In House has remained fairly stable, with a slight improvement from rank 26 in July to 19 in September. The competition in the Flower category in Massachusetts is fierce, but Patriot Care's recent performance suggests a positive trajectory.
Notable Products
In September 2023, the top-performing product from Patriot Care was the Citrus Farmer F2 (1g) in the Flower category, selling a total of 3,957 units. Following closely behind was Peanut Butter Breath (1g), also from the Flower category, which secured the second position with 3,826 units sold. The third and fourth spots were taken by Donny Burger (1g) and Chocolope (3.5g), both from the Flower category, with 3,472 and 3,388 units sold respectively. The fifth position was held by Cinderella 99 (3.5g), again from the Flower category, with sales of 2,812 units. It's worth noting that these rankings represent a significant shift from previous months, indicating a dynamic market and changing consumer preferences.
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