Market Insights Snapshot
In Alberta, Prairie Grass has seen a fluctuating performance in the Capsules category, ranking 14th in August 2023, and slipping to 18th in October 2023, but recovering slightly to 17th in November 2023. This movement suggests a potential struggle to maintain a consistent position within the top 20 brands in this category. In the Oil category, Prairie Grass managed to sustain a position within the top 20 throughout the reported period, although there was a slight downward trend from a rank of 20 in August to 19 in November 2023. This indicates a relative stability in this category, despite the slight decrease in rank.
Turning our attention to Ontario, Prairie Grass's performance in the Capsules category presents an interesting picture. The brand was not ranked in the top 20 in August and October 2023, indicating a potential area of concern. However, the brand did make an appearance in the top 20 in September and November 2023, ranking 33rd and 30th respectively. This sporadic performance suggests that Prairie Grass may be experiencing challenges in maintaining a consistent presence in the Capsules category in Ontario, but also shows signs of potential growth and upward movement.
In the Alberta oil category, Prairie Grass has maintained a steady presence in the top 20 brands from August to November 2023, though its rank has fluctuated slightly over these months. It has faced stiff competition from brands like Glacial Gold, which was not in the top 20 in August but has since climbed the ranks to consistently place above Prairie Grass. Similarly, ufeelu has shown a significant upward trend, moving from a lower rank in August to surpass Prairie Grass by November. Feather, another competitor, has seen a slight drop in rank but remains in the top 20. Edison Cannabis Co has been less consistent, not ranking in the top 20 for September and October, but reappearing in November. In terms of sales, while specific numbers are not disclosed, it's clear that the competition is fierce with some brands showing higher sales in certain months.
In November 2023, Prairie Grass's top-performing product was the CBD Bud Spectrum Hemp Oil (30ml) from the Oil category, maintaining its number one rank from previous months with impressive sales of 96 units. The CBD Eve Pods Suppositories 5-Pack (50mg CBD) from the Capsules category came in second, showing a slight drop from its first place in August. The Relief Pods Suppositories 5-Pack (50mg), also from the Capsules category, made a comeback to the third place after not being ranked in October. The Craft Variety Pre-Roll 4-Pack (2g) from the Pre-Roll category slipped to the fourth place from its second place in October. The Bruce Banner (3.5g) from the Flower category did not make it to the top four in November, after ranking third in October.