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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Pure Trichomes concentrated 62.17% of sales in Concentrates with a 6.84% month-over-month lift but a 41.08% year-over-year decline, while Pre-Roll held 22.46% share with a 21.19% MoM drop against a 37.10% YoY increase. Vapor Pens accounted for 13.70% share with a 17.30% MoM decline and no YoY baseline, and Topical sat at 1.67% share with a 32.10% YoY decline and no MoM data. With overall brand sales down 20.73% YoY alongside a 2.70% YoY increase in average price and a top category rank of 53 in Concentrates in Ontario, the mix points to short-term reliance on Concentrates for volume recovery while YoY headwinds persist in core extracts.
The shift shows a tactical tilt toward near-term stability in Concentrates (MoM +6.84%, rank 53) while diversifying via Pre-Roll’s YoY +37.10% despite its MoM −21.19%, implying portfolio balance is cushioning volatility from extracts’ YoY −41.08%. With Vapor Pens contracting MoM by 17.30% at a higher average price than the brand mean and Topical declining 32.10% YoY at the highest average price point, Pure Trichomes is positioned as a value-seeking extractor pivoting selectively into lower-priced combustion formats; this suggests that tightening price ladders in Concentrates and pacing Pre-Roll reorders month to month could convert the MoM uplift into steadier share without overexposing the brand to seasonal pullbacks.
Competitive Landscape
Pure Trichomes sits at rank #53 in ON Concentrates in September 2026, down 12 positions from #41 year over year, while its three-month position slipped from #52 to #53, signaling a one-spot decline in the recent quarter alongside a 12-rank YoY descent from its September 2025 peak. At the top end, Vortex Cannabis Inc. held #1 with a -12.96% YoY sales change, and BoxHot advanced from #9 to #5 with +52.32% YoY sales growth, indicating upward mobility among leaders even as Nugz (Canada) moved from #2 to #3 with -30.80% and Endgame slid from #3 to #4 with -37.87%. Against this backdrop, Pura Vida climbed from #4 to #2 with +37.18% YoY, contrasting with Pure Trichomes’ rank drift of -1 place quarter-on-quarter and -12 places year over year; the pattern implies Pure Trichomes is ceding relative position to faster-rising competitors and must reverse share loss to avoid further mid-tier erosion.
Notable Products
Skunkcussion Pre-Roll 3-Pack (3g) posted the standout move in September 2026 with a +155% month-over-month surge and a jump into rank 4, while CBD:CBG 1:1 Cherry Blossom Pre-Roll 10-Pack (5g) fell -23.4% and slid to rank 2. Canada # 1 Hash (1.5g) held rank 1 with a +6.8% lift and an estimated $17,560 in sales, as Death Mango THC Cartridge (1g) declined -17.3% at rank 3. With two Pre-Rolls in the top four and one rebounding dramatically while the other contracts, the mix points to a portfolio tilting toward value-driven, flavor-specific Pre-Rolls that can be activated quickly with focused promotion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
