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May-2026
Sales
Trend
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pure Trichomes concentrated its mix even further into Concentrates at 79.93% share, with that anchor posting a 24.57% month-over-month lift while the category’s year-over-year rate is unspecified; by contrast, Pre-Roll held 9.62% share with a 205.89% MoM surge but a -23.61% YoY decline. Vapor Pens accounted for 6.61% share with a -25.31% MoM change and a 4.10% YoY increase, while Topical reached 3.84% share on a 297.41% MoM spike and a 19.29% YoY rise. Average price rose 39.00% YoY to $30.83, and Concentrates pricing sat at $30.74, implying mix shifts and premiumization are contributing to the brand’s 248.63% YoY sales growth. The pattern suggests Pure Trichomes is consolidating around a high-velocity Concentrates core while testing incremental reach via volatile but smaller Pre-Roll and Topical pockets.
The sharp MoM gains in Pre-Roll (+205.89%) and Topical (+297.41%), against Vapor Pens’ -25.31% MoM and only 4.10% YoY growth, indicate the brand is finding easier incremental volume in value-accessible form factors and therapeutic niches rather than in Vapor Pens, even as Concentrates retains a 79.93% share lead. Ranking at position 52 in Concentrates in Ontario places the brand mid-pack, and the 24.57% MoM lift in its core hints at runway if sustained while the -23.61% YoY in Pre-Roll warns against over-allocating despite the recent spike. Net effect: Pure Trichomes’ positioning skews toward depth in Concentrates with opportunistic, campaign-driven experiments in smaller categories, implying a scale-first play in its core while treating Pre-Roll and Topical as tactical acquisition and trial channels.
Competitive Landscape
Pure Trichomes sits at rank #52 in May 2026 in ON Concentrates, improving 4 positions from #56 in February 2026 but still 11 spots below its peak at #41 from September 2025; this places it well behind top competitors as Vortex Cannabis Inc. holds #1 with a 7.86% year-over-year sales lift while Endgame has slid to #5 with a -49.75% YoY sales change, and Pura Vida advanced to #2 from #4 alongside a 30.83% YoY increase; the pattern implies Pure Trichomes’ recent rank uptick is recovery from a late-2025 decline rather than breakout momentum, signaling that sustaining gains will require capturing share from faster-rising leaders.
Notable Products
The sharpest movement in May 2026 came from CBD The Healer Maximum Strength Cream (3000mg CBD), which surged +297.7% month over month to rank 4 while Skunkcussion Pre-Roll 3-Pack (3g) fell -56.2% to rank 5, indicating a pivot from inhalables toward wellness formats. Canada # 1 Hash (1.5g) held rank 1 with +24.6% MoM even as Death Mango THC Cartridge (1g) dropped -25.3% to rank 3, creating a split where Concentrates gained share as Vapor Pens lost momentum. With two Pre-Roll SKUs in the top five but moving in opposite directions and only one format exceeding a +50% gain, the mix points to volatility in value-oriented inhalables versus accelerating traction in high-dosage CBD. The pattern implies Pure Trichomes is consolidating around a flagship Concentrates leader while testing scalable growth in therapeutic Topicals, reducing reliance on more elastic Pre-Roll and Vapor Pen demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
