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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Next Friday’s mix tilted toward Flower at 42.52% share, with year-over-year sales down 67.34% but month-over-month up 8.11%, while Pre-Roll at 33.96% share fell 74.08% YoY and 38.29% MoM. Concentrates held 21.41% share with a 41.01% YoY decline but an 11.26% MoM gain, and Edible, though only 2.12% share, jumped 69.28% MoM from a small base as the brand’s average price fell 13.54% YoY. With brand-wide sales down 66.56% YoY and a Flower category rank of 50 in Saskatchewan, the pattern implies a defensive shift toward higher-mix core (Flower, Concentrates) to stabilize volume while Pre-Roll contraction reallocates demand toward formats showing MoM momentum.
The simultaneous MoM gains in Flower (+8.11%) and Concentrates (+11.26%) alongside a steep Pre-Roll MoM drop (–38.29%) imply Next Friday is consolidating around fewer, higher-value SKUs even as average price is 13.54% lower YoY. With Edible surging 69.28% MoM but only 2.12% share and overall sales down 93.14% over 24 months, the mix suggests a transition phase where sustaining presence in Flower at rank 50 in Saskatchewan requires leaning on categories exhibiting MoM recovery while using price compression to recapture share without overextending into low-conversion formats.
Competitive Landscape
Next Friday sits at #50 in SK Flower in July 2026 with a 0-place year-over-year rank change and a 20-place slide since April 2026 when it peaked at #30, while category leaders moved in opposite directions: Back Forty / Back 40 Cannabis held at #1 with a 42.98% YoY sales increase and Big Bag O' Buds climbed from #7 to #2 with 16.61% YoY growth, contrasted by Spinach improving rank from #6 to #3 despite a -12.59% YoY sales change and Weed Me jumping from #31 to #4 on 440.68% YoY growth; the combination of a flat YoY rank at #50 and a three-month drop from #30 implies Next Friday is losing relative velocity as faster-rising competitors compress share and limit recovery potential.
Notable Products
Next Friday’s Next Friday Pre-Roll (0.5g) posted the steepest move in July 2026 with a -72.56% month-over-month drop as it slid to rank 9, while Shatter Chocolate Bar (10mg) surged +69.25% and reached rank 8. Burner Phone Special Pre-Roll (0.5g) fell -19.20% yet held rank 1, and Mutant Tire Fire Pre-Roll (0.5g) declined -34.70% at rank 2, indicating rank stability at the top despite contraction. Four of the top ten are Pre-Roll SKUs, but two multi-pack formats sank sharply with Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) at -47.54% and Burner Phone Special Pre-Roll 14-Pack (7g) at -44.55%, while single-serve concentrates like Mutant Tire Fire Shatter (1g) grew +17.00% at rank 3. The mix points to a pivot from volume Pre-Rolls toward higher-margin formats and edibles, with July 2026 strength consolidating in concentrates and a single edible rather than broad Pre-Roll replenishment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
