.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Alberta market, Next Friday has shown a varied performance across different cannabis categories. Notably, in the Flower category, the brand made a significant leap from a rank of 34 in January 2024 to 21 in March 2024, before slightly dropping to 29 in April 2024. This fluctuation indicates a strong presence in the market, yet with room for stability and growth. The Pre-Roll category also saw Next Friday maintaining a top 30 position throughout the same period, with its best rank at 14 in February 2024. However, in the Concentrates and Vapor Pens categories, the brand struggled to maintain a consistent top 30 presence, with a notable absence in the Vapor Pens category after January 2024. This mixed performance underscores the brand's strengths in certain categories while highlighting potential areas for improvement in others.
Looking at the Ontario and Saskatchewan markets, Next Friday's performance tells a story of both opportunity and challenge. In Ontario, the brand's Concentrates category showed gradual improvement, moving from a rank of 41 in January 2024 to 30 by April 2024, suggesting a growing foothold. Conversely, in Saskatchewan, the brand faced significant volatility. The Flower category saw an impressive rank of 20 in March 2024, only to plummet to 54 by April 2024, indicating a potentially concerning decline in market share or competitive positioning. Similarly, the Pre-Roll category experienced a drop from rank 24 in March to 45 in April 2024. These movements in Saskatchewan, contrasted with the steadier performance in Ontario, highlight the regional differences in brand performance and the importance of market-specific strategies for Next Friday.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Next Friday has experienced notable fluctuations in its market position. Initially ranking 16th in January 2024, it improved to 14th in February before dropping to 22nd in March and slightly recovering to 24th in April. This trajectory suggests a volatile market presence, contrasting with competitors like Carmel, which showed more stability and a stronger finish in April at 23rd rank, and Virtue Cannabis, which made a significant leap to 22nd rank in April from lower rankings in the preceding months. Notably, Next Friday's sales peaked in February, indicating a potential correlation between its highest rank and peak sales performance. In comparison, competitors such as Station House and 1964 Supply Co also experienced rank fluctuations but did not demonstrate the same level of recovery or sales peak as Next Friday. This analysis underscores the importance of understanding market dynamics and consumer preferences, as Next Friday's changing rank and sales reflect broader trends in consumer behavior and competitive strategies within the Alberta Pre-Roll market.
Notable Products
In April 2024, Next Friday's top-selling product was the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, which saw a significant rise to the number 1 rank with sales figures reaching 4939 units. Following closely, the Blueberry Fuego Pre-Roll 3-Pack (1.5g) maintained its strong performance, securing the 2nd position consistently from the previous month. The Mutant Tire Fire Pre-Roll 3-Pack (1.5g), another Pre-Roll product, experienced a slight dip, moving from the top spot in March to 3rd place in April. The Kitchen Sink Pre-Roll 3-Pack (1.5g) remained steady in its performance, holding onto the 4th rank across the last three months. Notably, the Mutant Tire Fire (3.5g) from the Flower category made its first appearance in the rankings in April, landing directly in the 5th position.
Top Selling Cannabis Brands
