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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Next Friday has shown a promising upward trajectory in the Flower category. Although it was not ranked in the top 30 for January through March 2025, by April it climbed to the 60th position. This indicates a growing presence and potentially increasing consumer interest. In the Pre-Roll category, Next Friday began the year at 75th place in January, dipped to 100th in February, but then improved to 62nd by April. This fluctuation suggests that while there might be challenges in maintaining consistent market performance, there is a clear potential for growth, as evidenced by the significant sales increase from February to April.
In Saskatchewan, Next Friday's performance in the Flower category highlights a different narrative. Starting the year at 58th place in January, the brand did not appear in the top 30 rankings for February, but made a notable comeback to 45th position in March. However, the absence of a ranking for April suggests a possible decline or increased competition in the market. This inconsistency in rankings could be a point of concern for stakeholders looking to establish a stable market presence in Saskatchewan. The brand's ability to rebound in March demonstrates potential, yet the lack of a sustained top 30 presence indicates areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Next Friday has shown a notable improvement in its ranking from January to April 2025. Starting at a rank of 75 in January, Next Friday dropped out of the top 100 in February but made a significant comeback to rank 62 by April. This upward trajectory is indicative of a strong recovery in sales, which aligns with the brand's April sales figures that are comparable to those of Divvy, a competitor that consistently ranks higher. Meanwhile, Adults Only has maintained a strong presence, peaking at rank 37 in February, which suggests a competitive edge that Next Friday is striving to match. Tuck Shop and San Rafael '71 have also shown stable rankings, indicating a competitive market where Next Friday's recent gains are crucial for maintaining momentum and improving its market share.
Notable Products
In April 2025, the top-performing product for Next Friday was the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 1960 units. The Burner Phone Special Pre-Roll 14-Pack (7g) climbed to the second position, marking an improvement from its last recorded rank in January. Mixtape Milled Flower (7g) held steady at third place, showing growth from its initial appearance in March. The Next Friday Pre-Roll (0.5g) dropped to fourth place, a slight decline from its second-place position in February and March. Finally, the Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) remained in fifth place, consistent with its ranking in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
