Market Insights Snapshot
Looking at the performance of Next Friday in the Alberta market, we see some interesting trends across different categories. In the Concentrates category, the brand has shown consistent presence, albeit with slight fluctuations in ranking, ranging from rank 34 in September to rank 43 in August. This could be seen as a positive sign of steady demand for Next Friday's concentrates. The Flower category, however, shows a more concerning trend with the brand's ranking consistently deteriorating from rank 69 in July to rank 77 in October. The Pre-Roll category, on the other hand, shows a promising upward trajectory with the brand improving its ranking from 35 in July to 15 in October.
Turning our attention to Next Friday's performance in the Ontario market, we see a different story. The brand's ranking in the Flower category has been slipping noticeably, moving from rank 88 in July to being out of the top 20 in October. This could indicate a need for Next Friday to revamp its strategies in this category for the Ontario market. However, in the Pre-Roll category, the brand has managed to maintain its position within the top 100, although with some fluctuations. The lack of ranking for Vapor Pens in July and August could be due to the brand not being in the top 20 during these months, but it's worth noting that the brand did make it to the top 100 in September and October.
In the Pre-Roll category in Alberta, Next Friday has been experiencing a fluctuating performance. Despite not being in the top 20 brands in July 2023, it made a significant leap to the 17th rank in August, only to drop back to the 29th position in September, and then rise again to the 15th spot in October. This shows a strong resilience and potential for growth. In comparison, Sticky Greens has shown a consistent improvement, climbing from the 19th rank in July to the 10th in September, before slightly falling to the 13th position in October. BZAM, on the other hand, has maintained a relatively stable rank, hovering around the mid-teens. Lamplighter made a significant jump from being outside the top 20 in September to the 14th rank in October. Lastly, Vox Popz has been consistently in the top 20, but has seen a slight decline in rank over the months. These trends indicate a highly competitive market, with Next Friday demonstrating a promising upward trajectory despite some fluctuations.
In October 2023, Next Friday's top-performing product was the 'Chameleon Connoisseurs Pre-Roll 7-Pack (3.5g)', maintaining its position from the previous month with sales reaching up to 6204 units. The 'Blueberry Fuego Pre-Roll 3-Pack (1.5g)' consistently held the second rank over the past four months, showing stable performance. The 'Dank Sinatra Pre-Roll 3-Pack (1.5g)', after peaking to the first rank in September, dropped to the third position in October. The 'Kitchen Sink Pre-Roll 3-Pack (1.5g)' moved up a rank to the fourth position in October, improving from its fifth rank in September. Lastly, the 'Cream N' Tina Pre-Roll 3-Pack (1.5g)' entered the top five in September and maintained its fifth rank in October.