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Jul-2025
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Overview
Market Insights Snapshot
Next Friday's performance in the Canadian market shows interesting trends across different categories and provinces. In Alberta, the brand has made its way into the top 30 rankings for Concentrates in July 2025, marking a notable entry at position 26. This is a positive development, indicating potential growth in this category. However, their performance in the Flower and Pre-Roll categories has been more volatile. Despite not breaking into the top 30, the Flower category saw a slight improvement from June to July, moving from 75th to 73rd place. Meanwhile, Pre-Rolls have maintained a consistent presence, albeit with a slight dip in rankings over the months. These movements suggest that while there is room for improvement, Next Friday is managing to sustain its presence in these competitive categories.
In Saskatchewan, Next Friday has demonstrated a strong performance in the Concentrates category, achieving a significant position of 16 in June 2025. This achievement highlights the brand's potential and strength in this particular product line within the province. Interestingly, the Flower category saw a disappearance from the rankings in May and June, only to reemerge at position 46 in July, suggesting a need for strategic adjustments. The Pre-Roll category also presents a curious case; despite not being ranked in April, the brand climbed to 60th in May and maintained a stable position through June. These insights reveal the brand's varying levels of success across different product categories and suggest opportunities for strategic focus to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Next Friday has experienced notable fluctuations in its market position over the past few months. Starting in April 2025, Next Friday held a rank of 62, improving to 57 in May, before dropping to 76 in June and slightly recovering to 75 in July. This volatility is contrasted by competitors such as San Rafael '71 and Divvy, which have maintained relatively stable rankings, with San Rafael '71 consistently ranking in the 60s and Divvy showing a decline from 63 to 77 over the same period. Meanwhile, Frootyhooty has shown a significant improvement, moving from 78 in April to 58 in May, although it also experienced a decline to 72 by July. The sales trends reflect these ranking shifts, with Next Friday's sales peaking in May before declining in the subsequent months, indicating a potential challenge in maintaining market momentum. These dynamics suggest that while Next Friday has the potential to climb the ranks, it faces stiff competition and must strategize effectively to stabilize and improve its market position.
Notable Products
In July 2025, the top-performing product from Next Friday was the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 1808 units. The Next Friday Pre-Roll (0.5g) held steady in second place, showing an increase in sales compared to earlier months. The Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) remained in third place, indicating stable performance. The Burner Phone Special Pre-Roll 14-Pack (7g) experienced a slight decline, moving from second to fourth place, while the Blueberry Fuego Pre-Roll 3-Pack (1.5g) emerged into the rankings at fifth place after not being ranked in earlier months. Overall, the top products showed a mix of consistency and slight shifts in rankings, with notable sales growth for the Next Friday Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
