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Jun-2024
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Overview
Market Insights Snapshot
Next Friday's performance in the Alberta market has shown notable improvements across both the Flower and Pre-Roll categories. In the Flower category, the brand has seen a positive trend, climbing from rank 27 in April 2024 to rank 19 by June 2024, indicating a strengthening presence. This upward movement is mirrored in their Pre-Roll category, where they improved from rank 20 in April to rank 12 in June. The consistent rise in rankings highlights a growing consumer preference and increased market penetration for Next Friday in Alberta.
Conversely, in Ontario and Saskatchewan, Next Friday's performance has been more varied. In Ontario, the brand's ranking in the Concentrates category remained at the edge of the top 30 in March and April but fell out of the top 30 by May and June, suggesting a decline in market share. In Saskatchewan, the Flower category saw fluctuations, with the brand dropping out of the top 30 in April but returning to rank 20 by June. However, their presence in the Pre-Roll category in Saskatchewan has been inconsistent, with no rankings available for April and May, which could be a concern for sustained growth in that market.
Competitive Landscape
In the Pre-Roll category within Alberta, Next Friday has experienced notable fluctuations in its ranking and sales over recent months. Starting at rank 13 in March 2024, Next Friday dropped to rank 20 in April 2024, indicating a significant dip in performance. However, the brand rebounded to rank 13 in May 2024 and further improved to rank 12 in June 2024. This recovery suggests a positive trend in consumer preference and market positioning. Competitors such as Pure Sunfarms and BoxHot have maintained relatively stable positions, with Pure Sunfarms consistently ranking within the top 12 and BoxHot showing a slight decline from rank 11 to 14 over the same period. Meanwhile, PIFF has shown a strong upward trajectory, moving from rank 15 in March to rank 10 in June, which could pose a competitive threat to Next Friday. Additionally, Tasty's (CAN) has seen variable rankings but remains a close competitor. The fluctuations in rankings and sales highlight the dynamic nature of the Pre-Roll market in Alberta, emphasizing the need for Next Friday to continuously innovate and adapt to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Next Friday was Burner Phone Special Pre-Roll 14-Pack (7g), reclaiming the number one spot with notable sales of 7227 units. Burner Phone Special Pre-Roll (0.5g) followed closely in second place, maintaining a strong position from previous months. Blueberry Fuego Pre-Roll 3-Pack (1.5g) held steady at third place, showing consistent performance. Mutant Tire Fire Pre-Roll 3-Pack (1.5g) was ranked fourth, continuing its slight decline in ranking over the past few months. A new entry, Burner Phone (28g), appeared in fifth place, indicating a positive reception in its debut month.
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