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Oct-2025
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Overview
Market Insights Snapshot
In the British Columbia market, PureFire's performance across different categories has shown notable fluctuations. In the Concentrates category, the brand maintained a presence within the top 30, despite a slight dip from 20th place in July 2025 to 24th in October 2025. This indicates a consistent, albeit slightly declining, market position. Conversely, in the Flower category, PureFire made a significant leap, moving from outside the top 50 in July and August to an impressive 38th position by October. This upward trend in the Flower category suggests a strategic shift or increased consumer interest that could be worth exploring further.
The Pre-Roll category paints a different picture for PureFire in British Columbia. Notably absent from the top 30 rankings in September 2025, the brand reappeared at the 100th position in October. This indicates a struggle to maintain a competitive edge in this segment, which could be due to market saturation or shifting consumer preferences. Despite these challenges, PureFire's overall sales in the region reveal an interesting pattern, with a notable increase in October sales compared to previous months. This suggests potential seasonal influences or successful promotional activities that could be driving consumer purchases.
Competitive Landscape
In the competitive landscape of the British Columbia flower market, PureFire has experienced a notable shift in its market position from July to October 2025. Initially ranked 54th in July, PureFire saw a decline in rank to 80th by August and further to 86th in September, indicating a challenging period. However, October marked a significant recovery as PureFire climbed to 38th place, showcasing a strong rebound in sales performance. This recovery is particularly impressive when compared to competitors such as Simply Bare and MTL Cannabis, which both experienced a downward trend in rankings over the same period. Notably, Potluck also showed a remarkable improvement, moving from 67th in September to 40th in October. The fluctuations in rankings and sales among these brands highlight the dynamic nature of the market and suggest that PureFire's strategic adjustments may have contributed to its recent upward trajectory.
Notable Products
In October 2025, Cocobamba 7g from PureFire reclaimed its top position in the Flower category with a significant sales figure of 2073 units, demonstrating a strong comeback from its previous dip in August. Day Tripper Pre-Roll 5-Pack 2.5g maintained a steady performance, holding onto the second spot in the Pre-Roll category, consistent with its rank in September. Forum Cut Cookies 7g showed an upward trend, securing the third position in October, improving from its fifth place in August. Aftershock 3.5g made its debut in the rankings, capturing the fourth position in the Flower category. Meanwhile, Twisted Runtz Pre-Roll 3-Pack 3g saw a decline, dropping to fifth place from its previous top rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
