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Aug-2025
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Overview
Market Insights Snapshot
PureFire has shown notable movement in the Concentrates category within British Columbia. Starting from a rank of 39 in May 2025, the brand improved its position significantly, reaching the 23rd spot by July, before settling at 25 in August. This upward trajectory indicates a positive reception and growing market presence in the Concentrates category. However, in the Flower category, PureFire did not perform as well, slipping from rank 49 in May to 80 by August, suggesting challenges in maintaining competitive standing. The brand's absence from the top 30 in this category could be a point of concern for stakeholders.
In the Pre-Roll category, PureFire has experienced a downward trend in British Columbia. From a rank of 67 in May, the brand's position declined to 96 by August. This indicates potential difficulties in capturing consumer interest or facing stiff competition from other brands. Despite this, the sales figures reveal some resilience, with the brand managing to sustain a significant level of sales, albeit lower than earlier months. The absence from the top 30 in Pre-Roll rankings poses a challenge, highlighting areas for potential strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, PureFire has experienced notable fluctuations in its market position from May to August 2025. Initially ranked at 49th in May, PureFire saw a slight decline to 50th in June, followed by a further drop to 54th in July, and a significant fall to 80th by August. This downward trend in rank coincides with a sharp decrease in sales from 96,906 in July to 39,498 in August, indicating potential challenges in maintaining market share. In contrast, Choklit Park showed a positive trajectory, climbing from 93rd in May to a stable 69th position in both July and August, with sales increasing from 18,752 in May to 58,017 in August. Meanwhile, Freedom Cannabis and Uncle Bob also experienced fluctuations, but not as pronounced as PureFire's. These dynamics suggest that PureFire may need to reassess its strategy to regain its competitive edge in the market.
Notable Products
In August 2025, PureFire's top-performing product was Twisted Runtz Pre-Roll 3-Pack (3g) in the Pre-Roll category, climbing to the first position with sales reaching 845 units. Day Tripper Pre-Roll 5-Pack (2.5g) maintained its strong presence in the Pre-Roll category, holding steady at the second rank despite a decrease in sales from previous months. Cocobamba (7g) in the Flower category saw a decline, dropping to third place after leading in July. Critical Condition Live Rosin (1g) improved its position in the Concentrates category, advancing from fifth to fourth place. Forum Cut Cookies (7g) entered the rankings for the first time, securing fifth place in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
