Market Insights Snapshot
In Oregon, Quantum Alchemy has seen varied performance across different categories. The brand has maintained a steady presence in the Concentrates category, ranking within the top 20 for the past four months. However, there has been a slight decrease in sales from June to August 2023, indicating a need for the brand to re-energize its strategies in this category. On the other hand, Quantum Alchemy has seen a significant drop in its ranking in the Pre-Roll category, falling out of the top 20 in August 2023. This suggests a more challenging market for Quantum Alchemy's pre-rolls, despite a notable increase in sales from June to July 2023.
Quantum Alchemy's performance in the Tincture & Sublingual and Vapor Pens categories provides additional insight into the brand's market position in Oregon. The brand has consistently ranked in the early twenties in the Tincture & Sublingual category, indicating a stable but not leading position. Sales in this category have fluctuated over the past four months, with a notable increase in June 2023 followed by a drop in the subsequent months. In contrast, Quantum Alchemy's Vapor Pens have seen a considerable decline in ranking from June to August 2023, despite an increase in sales during the same period. This suggests that while the brand is generating sales in this category, competition is intensifying.
In the Concentrates category within Oregon, Quantum Alchemy has maintained a steady position in the top 20 brands over the past few months, consistently ranking between 19th and 20th. While Quantum Alchemy's sales have seen a slight decrease, it remains competitive with other brands in the market. Notably, Farmer's Friend Extracts has seen a drop in rank from 11th to 17th between July and August 2023, despite a consistent increase in sales. Decibel Farms has made significant strides, climbing from 53rd in May to 20th in August, with a corresponding increase in sales. High Tech, although not consistently in the top 20, has seen a steady increase in sales. Lastly, Alta Gardens has shown the most volatility, with ranks ranging from 18th to 39th, and fluctuating sales figures. These shifts in the competitive landscape could impact Quantum Alchemy's future performance and market position.
In August 2023, Quantum Alchemy's top-performing product was the GMO Sugar Wax (1g) from the Concentrates category, maintaining its number one position from previous months. The product recorded sales of 1979 units, a significant decrease from 15789 units in July 2023. The Ice Pre-Roll (0.5g) from the Pre-Roll category ranked second, with sales data for previous months not available. The third and fourth positions were held by GMO RSO (1g) and Memory Loss RSO (1g), both from the Concentrates category. The Jungle Cake HTE Cartridge (1g) from the Vapor Pens category rounded out the top five.