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Feb-2026
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Overview
Market Insights Snapshot
Queen of the Underground has shown a fluctuating performance across different categories and regions, particularly in Ontario. In the Concentrates category, the brand did not make it into the top 30 rankings for November and December 2025, which may indicate a struggle to capture market share during that period. However, by January and February 2026, the brand climbed to 48th and 49th positions, respectively. This upward trend suggests a gradual improvement, although the brand still has significant ground to cover to break into the top tier in this category.
In contrast, Queen of the Underground has experienced a more dynamic trajectory in the Flower category within Ontario. The brand was not in the top 30 in November 2025, but by December, it had surged to the 87th position. This momentum continued into January and February 2026, with rankings at 24th and 25th, respectively. Such a rapid ascent in rankings signals a strong consumer response and effective market penetration strategies. The sales figures reflect this positive trend, with a notable increase from December to January, although there was a slight dip in February. This pattern highlights the brand's potential in the Flower category, setting the stage for further growth opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Queen of the Underground has shown a remarkable upward trajectory in recent months. After not ranking in the top 20 in November 2025, the brand surged to 87th in December 2025 and then impressively climbed to 24th in January 2026, maintaining a strong position at 25th in February 2026. This upward movement is significant when compared to competitors such as BLKMKT, which consistently hovered around the mid-20s without breaking into the top 20, and Jonny Chronic, which also fluctuated but remained outside the top 20. Tribal showed a slight decline, moving from 21st to 24th over the same period, while Woody Nelson improved its rank from 27th to 23rd. Queen of the Underground's rapid ascent in rank suggests a growing consumer preference and increased market penetration, positioning it as a formidable player in the Ontario Flower market.
Notable Products
In February 2026, the top-performing product from Queen of the Underground was Candy Apple (7g) in the Flower category, which climbed to the number one rank with sales of 2631 units. Bubblegum (7g), also in the Flower category, slipped to the second position despite maintaining strong sales figures. Candy Apple (28g) improved its standing, moving up to third place, while Bubblegum (28g) dropped to fourth. Emerald Cut Diamonds (1g) in the Concentrates category remained consistently at the fifth rank, showing stable sales over the past months. Notably, the Flower category continues to dominate the top rankings, with slight shifts in product positions compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
