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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Queen of the Underground concentrated 98.26% of September 2026 sales in Flower, while Concentrates held 1.66% and Vapor Pens 0.08%, indicating an even tighter skew than typical multi-category peers. Month over month, Flower declined 9.37% and Concentrates fell 19.31%, with Vapor Pens flat due to no recorded prior-month movement; within Flower, the brand sat at rank 17 in Ontario, suggesting mid-pack placement rather than top-decile traction. Taken together, the mix concentration and simultaneous MoM declines imply a volume-sensitive portfolio where a single-category downdraft quickly compresses total sales, and the rank 17 position means incremental share gains likely require deeper penetration within Flower rather than breadth bets in small adjacencies.
The MoM pullback of 9.37% in a category representing 98.26% of sales magnifies exposure to Flower demand cycles, while the steeper 19.31% decline in Concentrates underlines limited insulation from cross-category substitution. With Vapor Pens at just 0.08% share and no sequential growth signal, the current posture points to defending Flower rank 17 in Ontario through pricing or assortment moves, rather than counting on sub-2% tail categories to offset volatility; the implication is that small, targeted share lifts inside Flower could yield outsized total impact relative to equivalent gains in the minor segments.
Competitive Landscape
Queen of the Underground sits at rank 17 in ON Flower in September 2026, improving 19 positions from rank 36 in June 2026 and reaching its peak rank of 17 in September 2026; YoY rank change is unavailable, but the 3-month climb contrasts with Back Forty / Back 40 Cannabis sliding to rank 3 with a -7.44% YoY sales rate while Spinach holds rank 1 with a +15.70% YoY sales rate. Compared with FIGR jumping to rank 5 with a +51.71% YoY sales rate and Shred steady at rank 2 with +13.40% YoY sales, the brand’s move from rank 36 to 17 indicates gains are driven by near-term momentum rather than market-wide uplift, implying the trajectory is one of recent share capture that must convert into sustained penetration to hold a top-20 position.
Notable Products
The Grind Pre-Ground (3.5g) posted the largest movement with a 75.98% month-over-month gain, climbing into rank 5 while Creme Brulee (7g) fell 16.64% at rank 3. Crème Brûlée (28g) declined 22.62% at rank 6, and Candy Apple (28g) dropped 20.63% at rank 7, indicating larger pack sizes lost share even as Candy Apple (7g) edged up 4.82% at rank 2. With nine of the top ten sitting in Flower and multiple SKUs shifting more than 15% in opposite directions, the mix points to a pivot toward value-oriented smaller formats over bulk, rebalancing toward accessible entry points rather than high-quantity purchases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
