Market Insights Snapshot
Random Acts, a cannabis brand in Saskatchewan, has shown significant improvements in its performance across two categories - Flower and Pre-Roll. In the Flower category, the brand jumped from the 38th position in July 2023 to the 20th position in September 2023, a commendable upward trend. However, it slightly dropped to the 21st position in October 2023. This indicates a competitive market, but the overall upward trend signifies a positive momentum for Random Acts in this category.
In the Pre-Roll category, Random Acts has also made steady progress. Starting at the 31st rank in July 2023, it gradually climbed to the 19th position by October 2023. This consistent improvement over four months suggests a growing popularity and acceptance of the brand's Pre-Roll products among consumers in Saskatchewan. It's also worth noting that despite the brand not being in the top 20 in July and August, it managed to break into the top 20 by September and maintained its position in October, demonstrating resilience and potential for future growth.
In the Flower category in Saskatchewan, Random Acts has seen a notable increase in rank from 38th in July to 21st in October 2023, indicating a positive trend in market position and sales. In comparison, Back 40 Cannabis started stronger in July, ranking 13th, but dropped to 19th by October. The Green Organic Dutchman maintained a steady 19th rank in July and August, but fell out of the top 20 in September, only to recover slightly in October. Daily Special showed a significant jump from 43rd to 15th from July to August, but then steadily declined through October. Holy Mountain was not in the top 20 in July, but has shown a steady increase since August, reaching 24th in October. This data suggests that while Random Acts is not the top brand, it is showing consistent growth and outperforming several competitors.
In October 2023, the top-performing product from Random Acts was the Lightning Strikes Pre-Roll 3-Pack (1.5g), maintaining its rank as the number one seller with sales reaching 4312 units. The Bonfire Pre-Roll 3-Pack (1.5g) held onto its second-place position, although its sales slightly decreased compared to the previous month. The Karaoke Bar (7g) secured the third spot, showing a consistent performance throughout the past four months. The Karaoke Bar (3.5g) moved up to fourth place, reflecting an increase in its popularity. Lastly, the Storm Stayed (3.5g) product entered the top five for the first time, hinting at a growing customer interest in this product.