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Jun-2024
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Overview
Market Insights Snapshot
Retro Cannabis has shown a varied performance across different categories and states. In Saskatchewan, the brand's presence in the Pre-Roll category has been inconsistent. For the months of March, April, and May 2024, Retro Cannabis did not make it into the top 30 brands, indicating a challenge in gaining traction in this market. However, by June 2024, the brand ranked 53rd, showing a slight improvement but still highlighting the competitive nature of the Pre-Roll category in Saskatchewan.
While the data for other states or categories is not provided, the performance in Saskatchewan suggests that Retro Cannabis may need to reevaluate its strategy in certain markets. The absence from the top 30 rankings for three consecutive months could be seen as a negative indicator, but the entry at 53rd in June could also suggest a potential for growth if the brand can capitalize on this momentum. Observing these trends can provide valuable insights into the brand's market dynamics and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Retro Cannabis has experienced notable fluctuations in its market position. As of May 2024, Retro Cannabis ranked 53rd, indicating a significant drop from its previous standings, as it was not in the top 20 brands for March and April 2024. This decline contrasts sharply with competitors such as Fuego Cannabis (Canada), which maintained a strong 6th position in March 2024, and Vox, which improved its rank from 37th in March to 26th in April 2024. Additionally, Uncle Bob showed resilience, moving from 44th in March to 43rd in May 2024 despite a dip in April. These trends suggest that Retro Cannabis faces stiff competition and may need to reassess its market strategies to regain its footing and boost sales in the Saskatchewan Pre-Roll market.
Notable Products
In June 2024, the top-performing product for Retro Cannabis was Neon Twists Pre-Roll 10-Pack (5g) in the Pre-Roll category, which reclaimed its number one rank from March 2024 with sales totaling 46 units. The R2 Full Spectrum Honey Oil Syringe (1g) in the Concentrates category rose to second place, showing a consistent upward trend from its fifth place in March 2024. GLTOZ Honey Oil Syringe (1g) made a notable debut in third place within the Concentrates category. I Got 5 On It Pre-Roll 5-Pack (2.5g) maintained a steady fourth place ranking for the second consecutive month. The GLTOZ Full Spec CO2 Honey Oil (0.5g) did not rank in June 2024, following its fifth-place position in April 2024.
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