Market Insights Snapshot
In the Saskatchewan market, Retro Cannabis has shown varied performance across different categories. In the Concentrates category, the brand has demonstrated a significant improvement, climbing from the 18th rank in July 2023 to the 11th rank in September 2023, but falling slightly to 15th in October. This trend suggests an overall positive movement, despite the month-to-month fluctuations. However, in the Oil category, Retro Cannabis didn't make it into the top 20 in September and October, indicating a potential area for improvement.
Looking at the Pre-Roll category, Retro Cannabis was not in the top 20 in August and October 2023, which might be seen as a missed opportunity. However, the brand bounced back from a low rank of 93 in July to 77 in September, which is a notable upward shift. Meanwhile, in the Vapor Pens category, Retro Cannabis has consistently maintained a position within the top 60, with a steady rise from rank 58 in July to 46 in October. This consistent performance in a highly competitive category suggests a strong product offering in that segment.
In the Vapor Pens category in Saskatchewan, Retro Cannabis has shown a consistent improvement in its ranking over the period from July to October 2023, moving from 58th to 46th. This upward trend indicates a positive growth trajectory for the brand, despite stiff competition. Notably, Retro Cannabis outperformed Feather and Versus in October, both of which saw a significant drop in their rankings. On the other hand, Ace Valley and Holy Mountain have shown a similar upward trend, with Holy Mountain slightly outpacing Retro Cannabis in October. However, it's important to note that the sales of Retro Cannabis have been consistently increasing, indicating a growing consumer preference for the brand.
In October 2023, the top-performing product from Retro Cannabis was the Wappapalooza Full Spectrum Cartridge (0.5g) in the Vapor Pens category, maintaining its number one position from the previous month with 333 units sold. The second highest performing product was the GLTOZ Honey Oil Syringe (1g) from the Concentrates category, making a significant jump in ranking from the previous months. The Ghost Train Haze Cherry Oil Cartridge (0.5g), also in the Vapor Pens category, held steady at third place, showing consistent performance over the past few months. The GLTOZ Full Spec CO2 Honey Oil (0.5g), another Concentrates product, slipped to fourth place from its number two spot in August 2023. Lastly, the Potent Pete Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category dropped to fifth place from its previous third place ranking in September 2023.