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Oct-2024
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Overview
Market Insights Snapshot
Riptide's performance in the Oregon market has shown varied results across different product categories. In the Concentrates category, Riptide has not been able to break into the top 30 rankings from July to October 2024, with rankings hovering around the 70s. This indicates a challenging market position for Riptide in this category, as the brand's sales have decreased from July to September. This lack of presence in the top rankings could suggest either a highly competitive market or a need for strategic adjustments by Riptide to improve their market penetration.
In contrast, the Vapor Pens category shows a more promising trend for Riptide in Oregon. Although they did not rank in the top 30 in July, by August 2024, Riptide made a notable entrance at rank 88 and improved to 79 by September. This upward trajectory, accompanied by an increase in sales from August to September, suggests that Riptide is gaining traction in this category. However, the absence of a ranking in October could imply either a dip in performance or a shift in market dynamics. This movement within the Vapor Pens category highlights a potential area of growth for Riptide, contrasting with their challenges in Concentrates.
Competitive Landscape
In the Oregon concentrates market, Riptide has experienced a notable decline in its competitive standing over the past few months. Starting from a rank of 57 in July 2024, Riptide's position slipped to 71 in August and further to 73 by September, with no presence in the top 20 by October. This downward trend in rank coincides with a significant drop in sales from July to September. In contrast, Flex-All showed a more resilient performance, maintaining a higher rank than Riptide throughout the same period, despite also dropping out of the top 20 by October. Meanwhile, Mama Lou's and Feel Goods did not appear in the top 20 rankings in recent months, suggesting a more challenging market environment. These insights highlight the competitive pressures Riptide faces in maintaining its market position and underscore the importance for the brand to strategize effectively to regain its footing in the Oregon concentrates category.
Notable Products
In October 2024, the top-performing product for Riptide was the Platinum Kush Breath Edible Live Resin Oil (1g) from the Concentrates category, which climbed to the number one spot with a notable sales figure of 134 units. Mango Papaya RSO (1g) also made a significant impact by securing the second position in the same category, indicating a steady performance. Grape Bubba ELRO/RSO Live Resin (1g) maintained a strong presence, ranking third, though it experienced a slight decline from its second-place rank in July. New entrants in the Vapor Pens category, such as Strawberry Trainwreck Live Resin Cartridge (1g) and Truffula Tree Distillate Cartridge (1g), debuted at fourth and fifth positions, respectively. The changes in rankings suggest a dynamic shift in consumer preferences towards newer products in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
