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Apr-2025
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Overview
Market Insights Snapshot
Rocket Bites, a brand known for its edibles, has shown varied performance across different states and categories. In Michigan, Rocket Bites experienced a fluctuating trajectory in the edible category rankings throughout the early months of 2025. Starting at rank 14 in January, the brand improved to rank 9 in February, indicating a positive reception during that period. However, the brand's rank slipped to 13 in March and further down to 17 in April. This decline suggests challenges in maintaining consistent market presence or possibly increased competition in the edible category within the state.
While Rocket Bites did not secure a consistent top 10 position in Michigan throughout the first quarter of 2025, the brand's sales figures reveal an interesting trend. Despite the drop in rankings from February to April, the brand's sales in February peaked at $697,274, suggesting that even a short-term improvement in ranking can significantly boost sales. However, by April, sales decreased to $452,268, aligning with the drop in rankings. This highlights the importance of maintaining a strong market position to sustain sales momentum. The absence of Rocket Bites from the top 30 in other states or provinces is notable and suggests potential areas for growth or re-evaluation of market strategies outside of Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Rocket Bites has experienced notable fluctuations in its ranking from January to April 2025. Starting at 14th place in January, Rocket Bites surged to 9th in February, indicating a strong performance likely driven by strategic marketing or product launches. However, by April, the brand slipped to 17th, suggesting increased competition or potential market saturation. Notably, Mojo (Edibles) maintained a consistent rank at 15th from February to April, while PC Pure showed stability with minor fluctuations, ranking 18th in April. Meanwhile, High Minded dropped out of the top 20 in March, indicating a decline in market presence. The competitive dynamics highlight the challenges Rocket Bites faces in maintaining its market position amidst brands like Lost Farm, which consistently hovered around the mid-teens. This analysis underscores the importance of strategic initiatives for Rocket Bites to regain and sustain higher rankings in the Michigan edible market.
Notable Products
In April 2025, Atomic Cherry Gummies 10-Pack (200mg) emerged as the top-performing product for Rocket Bites, climbing to the number one spot from its previous third-place ranking in March. The Strawberry Supernova Gummies 10-Pack (200mg) maintained a consistent second place throughout the first four months of 2025 with sales reaching 25,468 units in April. Cotton Candy Clouds Gummies 10-Pack (200mg), which had led the rankings from January to March, dropped to third place in April. Blazing Starfruit Gummies 10-Pack (200mg) improved its position slightly from fifth to fourth place since February. Lastly, Lemonade Galaxy Gummies 10-Pack (200mg) re-entered the rankings at fifth place in April, having been absent from the list in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
