Data Snapshot: Nov 03, 2026
$100K+

Oct-2026

Sales

Decline

Trend

6-Month

41

Product Count

SKUs

$9.78

Avg Price

-33%

YoY Sales Change

12.2%

YoY Price Change

Mojo is a renowned cannabis brand, offering a variety of edible products, including chocolates and gummies, best known for their harmonious blend of chocolate and cannabis. These hand-crafted edibles deliver a discrete and consistent experience, with specialty products like infused sodas and an array of nootropic mushroom blends designed to enhance focus and mood. Leveraging the natural masking properties of dominant flavors, Mojo deviates from the traditional "green" taste typically found in cannabis products, thereby broadening its appeal to a wider range of palates.
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Mojo (Edibles)

Where to Buy

Mojo (Edibles) is stocked at 363 licensed dispensaries across Michigan and Maine, 351 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Kalamazoo, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6520.json?v=20261102
Mojo (Edibles) Sales

Market Insights Snapshot

Mojo (Edibles) Historical Sales by Category

In October 2026, Mojo (Edibles) concentrated 87.39% of sales in Edible, where sales fell 36.46% year over year and 4.17% month over month, while Vapor Pens held 11.31% share with a 12.66% YoY increase but a 40.51% MoM decline. Pre-Roll was 1.28% of mix with an 809.63% YoY surge but a 30.87% MoM drop, and Concentrates shrank to 0.03% share with a 98.26% YoY decline; the average price rose 12.22% YoY to $9.78 as Edible pricing sat at $9.09. The pattern implies a reliance on Edible that is contracting YoY while shorter-cycle volatility in Vapor Pens and Pre-Roll is not yet large enough in mix to offset the brand’s overall 33.04% YoY sales decline.

With Edible ranking 23rd in Michigan, the 4.17% MoM Edible dip alongside a 40.51% MoM Vapor Pens pullback indicates recent share pressure within the portfolio even as Vapor Pens posted a 12.66% YoY lift. The outsized 809.63% YoY growth in Pre-Roll at only 1.28% share, coupled with a 30.87% MoM decline, signals trial rather than scale, while the category mix has tilted toward higher ticket items (e.g., Vapor Pens at a $19.39 average price) without translating into sustained monthly momentum. The implication is that Mojo (Edibles) is positioned as an Edible-led brand with limited hedge from small, volatile adjacencies, so maintaining rank will likely depend on stabilizing Edible velocity rather than pursuing thin-share extensions.

Oct-2026 Rank
Edible
Vapor Pens
#23
—
—
#45
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
87.4%
$9.09
-36.5%
-4.2%
Vapor Pens
11.3%
$19.39
+12.7%
-40.5%
Pre-Roll
1.3%
$43.41
+809.6%
-30.9%
Concentrates
0.0%
$28.03
-98.3%
—
Mojo (Edibles)

Competitive Landscape

Mojo (Edibles) sits at rank #23 in MI Edible for October 2026, down 9 positions year over year from #14, and 4 positions lower than July 2026 when it was #19; compared with its peak at #12 in December 2025, the current slot represents an 11-rank slide while category leaders are also shifting, as Wyld holds #1 with a -22.4% year-over-year sales change and Play Cannabis advanced from #12 to #5 alongside a 39.3% year-over-year gain, indicating Mojo (Edibles) is losing relative share in a tier where volatility is enabling faster-moving competitors to consolidate top-10 positions.

Mojo (Edibles) category ranking vs. nearest competitors
Mojo (Edibles)

Notable Products

Mojo (Edibles) concentrates sales in a relatively tight core: the top 10 items account for 64.2% of October 2026 revenue, led by Peanut Butter Chocolate Mini Bites 10-Pack (200mg) at 12.1%. That concentration means most sales come from a handful of repeat performers rather than the long tail.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Peanut Butter Chocolate Mini Bites 10-Pack (200mg)
Chocolate
12.1%
$8.71
-11.2%
-11.1%
Nougat Caramel Peanut Bites Chocolates 10-Pack (200mg)
Chocolate
12.1%
$9.48
-3.4%
-28.8%
Milk Chocolate (200mg)
Chocolate
6.5%
$8.45
-13.8%
+7.7%
Classic Dark Chocolate Bites 10-Pack (200mg)
Chocolate
6.2%
$9.52
-2.9%
+17.3%
Chocolate Ooey Gooey Caramel 10-Pack (200mg)New
Caramels, Chews and Taffy
5.6%
$9.95
+170.6%
+31.2%
Strawberry Short Cake Bites 10-Pack (200mg)New
Other
5.2%
$8.83
+8.9%
+68.5%
Cookies & Cream Chocolate Bites (200mg)
Chocolate
5.1%
$9.80
-0.1%
-7.1%
Crispy Wafer High Dose Chocolate Bites (200mg)
Chocolate
4.5%
$9.53
-2.8%
-3.7%
Hybrid Milk Chocolate Bites 10-Pack (200mg)
Chocolate
3.7%
$9.04
-7.8%
+2.2%
Daydream Cookies and Cream Chocolate Bites 10-Pack (200mg)
Cookie
3.3%
$8.95
-3.7%
-7.7%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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