.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mojo (Edibles) has displayed consistent performance in the Michigan edibles market, maintaining a steady rank of 16th from July to September 2025, after a slight dip from 14th in June. This stability in ranking suggests a solid foothold in the Michigan market, although the slight decline in sales from August to September indicates potential challenges or increased competition. The brand's sales peaked in August at $483,436 but saw a decrease in September, which could imply seasonal fluctuations or shifting consumer preferences. Despite the drop, maintaining a top 20 position in a competitive market like Michigan is a positive indicator of Mojo's brand strength.
In Nevada, Mojo's performance has been more variable across categories. In the concentrates category, Mojo managed to break into the top 30 in July and August but did not maintain this position into September, highlighting potential volatility or a need for stronger market strategies. Conversely, their vapor pen category saw an improvement from 50th in June to 29th in August, before dropping to 37th in September. This fluctuation may reflect changing consumer trends or the impact of new competitors entering the market. The absence from the top 30 in the concentrates category by September suggests an area that might require strategic focus to regain competitive standing.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Mojo (Edibles) has maintained a relatively stable position, consistently ranking 16th from July to September 2025, despite a slight dip from 14th in June. This stability is notable given the fluctuations observed in competitors like Dixie Elixirs, which saw a decline from 11th to 15th over the same period, and Rocket (MI), which improved from 19th to 14th. Mojo's sales figures have shown a slight downward trend from August to September, which could be a concern if the trend continues, especially as Rocket (MI) has experienced a significant sales increase, surpassing Mojo in both rank and sales by September. Meanwhile, Gelato and Lost Farm have also remained close competitors, with Gelato consistently trailing Mojo in rank but showing competitive sales figures. These dynamics suggest that while Mojo (Edibles) holds a steady position, there is a need for strategic initiatives to boost sales and potentially regain higher rankings in the Michigan edibles category.
Notable Products
In September 2025, the top-performing product from Mojo (Edibles) was the Peanut Butter Chocolate Mini Bites 10-Pack (200mg), maintaining its number one rank for the third consecutive month with sales of 8004 units. The Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) held steady in second place, consistently following closely behind in sales. Caramel Filled Milk Chocolate Bites 10-Pack (200mg) remained in third place, showing stable performance over the past months. The Cookies & Cream Chocolate Bites (200mg), a new entry, secured the fourth rank, indicating a promising start. The Cookie Bars Chocolate Bites (200mg) experienced a slight decline, dropping from fourth to fifth place since June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
