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Oct-2025
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Overview
Market Insights Snapshot
Mojo (Edibles) has shown a consistent performance in the Michigan edibles category, with a noteworthy upward trend in the brand's ranking over the past few months. Starting at 17th place in July 2025, Mojo (Edibles) has gradually climbed to the 15th position by October 2025. This positive movement is accompanied by a significant increase in sales, with October's figures reaching $486,879, indicating a strong market presence in this category. The brand's ability to improve its ranking demonstrates its growing popularity and acceptance among consumers in Michigan.
In contrast, Mojo (Edibles) has faced challenges in the Nevada market, particularly in the concentrates and vapor pens categories. For concentrates, the brand was ranked 26th in July 2025 but fell out of the top 30 by August, suggesting a decline in market competitiveness. Similarly, in the vapor pens category, Mojo (Edibles) experienced a downward trajectory, starting at 32nd in July and dropping to 53rd by October. This decline in rankings across these categories indicates potential struggles in maintaining a competitive edge in Nevada, which could be due to various market dynamics or consumer preferences.
Competitive Landscape
In the Michigan edibles market, Mojo (Edibles) has shown a promising upward trend in rankings over the past few months, moving from 17th place in July 2025 to 15th place by October 2025. This improvement is notable given the competitive landscape, where brands like Rocket (MI) have also been climbing, advancing from 18th to 13th place in the same period. Mojo's sales have seen a significant boost in October, surpassing those of Dixie Elixirs, which has experienced a decline in rank from 11th to 16th. Meanwhile, Banned Cannabis Edible Co. has maintained a relatively stable position, slightly ahead of Mojo, but with less pronounced sales growth. The consistent improvement in Mojo's rank and sales suggests a strengthening market presence, positioning it well against competitors who are either experiencing stagnation or decline.
Notable Products
In October 2025, Mojo (Edibles) maintained strong sales performance with Peanut Butter Chocolate Mini Bites 10-Pack (200mg) consistently holding the top rank since July, achieving sales of 10,299 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) also remained steady in second place across the months, showing a notable increase in sales to 9,648 units. Crispy Wafer High Dose Chocolate Bites (200mg) made a significant leap to third place, improving from fifth in August, indicating a successful product launch or marketing push. Cookie Bars Chocolate Bites (200mg) sustained its fourth-place position, maintaining stable sales figures. Cookies & Cream Chocolate Bites (200mg) entered the rankings at fifth place in September and held this position into October, suggesting growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
