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Aug-2025
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Overview
Market Insights Snapshot
In Michigan, Mojo (Edibles) has maintained a steady presence within the Edible category, consistently ranking within the top 20 brands from May through August 2025. Starting at 15th place in May, Mojo experienced a slight decline in its ranking to 17th by August, indicating a minor shift in competitive dynamics or consumer preferences within the state. Despite the fluctuation in rankings, sales figures show a positive trend with a noticeable increase from June to August, peaking at over $480,000 in August. This suggests that while Mojo's relative position among competitors might have slipped, its overall market demand and consumer loyalty remain robust.
Meanwhile, in Nevada, Mojo (Edibles) has had a more varied performance across different product categories. In the Vapor Pens category, Mojo made a significant leap from 50th in June to 29th in July, maintaining this improved position into August. However, Mojo did not make it into the top 30 for the Concentrates category during this period, suggesting an area of potential growth or a need for strategic adjustments. The Vapor Pens category, despite its initial lower ranking, saw a sharp increase in sales from June to July, indicating a successful market penetration or a strong product reception within this segment. This mixed performance across categories highlights the brand's varied strengths and opportunities for growth in the competitive Nevada market.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Mojo (Edibles) has experienced a slight decline in its ranking from May to August 2025, moving from 15th to 17th position. This shift is partly influenced by the performance of competitors such as Cannalicious Labs, which maintained a relatively stable position, and Gelato, which showed a slight improvement in rank, overtaking Mojo in August. Meanwhile, Lost Farm showed a fluctuating pattern, briefly surpassing Mojo in July. Despite these changes, Mojo's sales figures remained competitive, closely aligning with those of its rivals, indicating a resilient market presence. The data suggests that while Mojo faces stiff competition, particularly from brands like Cannalicious Labs and Gelato, its sales trajectory remains stable, offering potential for strategic growth and market re-entry into higher ranks.
Notable Products
In August 2025, the top-performing product from Mojo (Edibles) was the Peanut Butter Chocolate Mini Bites 10-Pack (200mg), maintaining its number one rank from July with sales of 10,553 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) held steady at the second spot, showing consistent demand over the months. The Caramel Filled Chocolate Bites 10-Pack (200mg) secured the third position, climbing from fifth in May. Crispy Wafer High Dose Chocolate Bites (200mg) improved its standing to fourth place after a dip in July. Cookies & Cream Chocolate Bites (200mg) re-entered the rankings at fifth place, demonstrating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
