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Nov-2025
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Overview
Market Insights Snapshot
In the Michigan market, Mojo (Edibles) has shown a steady presence in the Edible category, maintaining a consistent ranking within the top 20 brands. Notably, Mojo improved its position from 18th in August 2025 to 15th by October and November 2025. This upward trend is complemented by a substantial increase in sales from September to October, indicating a positive reception and possibly successful product launches or promotions during this period. This stability in ranking suggests that Mojo has established a solid consumer base in the Michigan market, which could be pivotal for future growth.
Conversely, in Nevada, Mojo (Edibles) faces more challenges, particularly in the Concentrates category, where it did not rank within the top 30 brands from September to November 2025. This absence highlights potential areas for improvement or strategic realignment. In the Vapor Pens category, Mojo's performance fluctuated, initially dropping from 35th to 54th before recovering to 36th by November. This volatility suggests a competitive landscape, where maintaining consistent consumer engagement is key. Despite these challenges, the rebound in November could signal a promising turn if Mojo continues to refine its approach in the Nevada market.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Mojo (Edibles) has shown a promising upward trend in rankings from August to November 2025. Initially ranked 18th in August, Mojo (Edibles) improved to 15th by October and maintained this position into November. This upward trajectory is notable when compared to competitors like Dixie Elixirs, which experienced a decline from 13th to 16th over the same period, and Gelato, which fluctuated but remained below Mojo (Edibles) in rank. Meanwhile, Cannalicious Labs and Rocket (MI) have consistently outperformed Mojo (Edibles) in terms of rank, holding positions in the top 14 throughout. Despite this, Mojo (Edibles) has shown resilience and growth, suggesting a strengthening market presence and potential for further sales increases as it continues to climb the ranks.
Notable Products
In November 2025, Peanut Butter Chocolate Mini Bites 10-Pack (200mg) maintained its position as the top-performing product for Mojo (Edibles), with sales reaching 10,738 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) also held steady in second place. Cookie Bars Chocolate Bites (200mg) climbed to third place, improving from its consistent fourth-place ranking in previous months. Cookies & Cream Chocolate Bites (200mg) moved up to fourth place, showing an upward trend from its fifth-place standings in September and October. Crispy Wafer High Dose Chocolate Bites (200mg) dropped to fifth place, having previously reached third place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
