Market Insights Snapshot
In Michigan, Mojo (Edibles) has displayed a consistent performance in the Edibles category, maintaining a spot in the top 20 brands from August to November 2023. However, there is a slight downward trend in their ranking, moving from the 16th position in August to the 20th by November. This trend may be a cause for concern as it indicates a potential decrease in market dominance. On a more positive note, despite a drop in sales from October to November, the brand managed to maintain its ranking position, suggesting a stable consumer base.
On the other hand, in the Oregon market, Mojo (Edibles) has been fluctuating within the Beverage category. The brand was not able to secure a place in the top 20 in September and November 2023, indicating a less consistent performance. Moreover, the sales in November were significantly lower compared to the previous months. This could be attributed to increased competition, changes in consumer preferences, or other market dynamics. The brand may need to strategize on how to improve its performance in this market.
In the Michigan edible cannabis market, Mojo (Edibles) has been facing stiff competition from brands like Treetown, Ozone, Mitten Extracts, and Banned Cannabis Edible Co.. Mojo (Edibles) has seen a slight drop in its ranking from 16th in August 2023 to 20th in November 2023. This is in contrast to Mitten Extracts, which has shown a positive trend, moving up from 29th to 24th over the same period. Treetown and Banned Cannabis Edible Co., while still ranking higher than Mojo (Edibles), have also seen a drop in their rankings. Ozone, on the other hand, has been fluctuating in the rankings, but remained below Mojo (Edibles) in November 2023. The sales trends for these brands mirror their ranking changes, indicating a highly competitive market.
In November 2023, the top-performing product from Mojo (Edibles) was the Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) with 5736 units sold. This product reclaimed its position as the top seller after dropping to the 5th rank in October. Following closely at the second position was the Peanut Butter Chocolate Mini Bites 10-Pack (200mg), maintaining its rank from the previous month. The Crispy Wafer High Dose Chocolate Bites (200mg) secured the third rank, while the Cookie Bars Chocolate Bites (200mg) climbed up to the fourth position. The new entrant in the top five was the Cookies & Cream Chocolate Bites (200mg) at the fifth rank.