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Dec-2025
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Overview
Market Insights Snapshot
Mojo (Edibles) has shown a consistent performance in the Edibles category within the state of Michigan. Over the last four months of 2025, the brand has maintained a steady presence in the top 15, peaking at rank 12 in December. This upward trajectory is underscored by a noticeable increase in sales, with December figures reaching $536,646. Such performance highlights Mojo's growing influence in the Michigan edibles market, suggesting a solid consumer base and effective market strategies. However, the brand's absence from the top 10 indicates there is still room for growth and potential to capture a larger market share.
In contrast, Mojo's presence in the Vapor Pens category in Nevada is more volatile. The brand entered the top 30 in November, securing the 29th position, but slipped slightly to 31st in December. This fluctuation suggests a less stable foothold in the Nevada vapor pen market compared to its performance in Michigan's edibles category. The sales in Nevada also show a spike in November, which could indicate a temporary promotional success or seasonal demand. However, the brand's position outside the top 30 in September and October highlights a challenging competitive landscape that Mojo needs to navigate to strengthen its market presence.
Competitive Landscape
In the Michigan edibles market, Mojo (Edibles) has demonstrated a noteworthy upward trajectory in the rankings from September to December 2025. Starting at rank 15 in September, Mojo (Edibles) climbed to rank 12 by December, showcasing a consistent improvement in market position. This positive trend is indicative of their growing influence and competitive edge in the market. In comparison, NOBO maintained a steady position around rank 10, suggesting a stable yet competitive presence. Meanwhile, Play Cannabis fluctuated slightly but remained a strong contender, peaking at rank 9 in November. Cannalicious Labs and Rocket (MI) experienced more variability, with Cannalicious Labs dropping to rank 15 in November before recovering to 14 in December, and Rocket (MI) moving between ranks 13 and 15. Mojo (Edibles)'s ability to surpass these competitors in the rankings highlights its potential for continued growth and increased market share in the Michigan edibles category.
Notable Products
In December 2025, the top-performing product from Mojo (Edibles) was Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg), which rose to the number one rank with a notable sales figure of 12,902 units. This product consistently held the second position in the previous months, demonstrating a significant boost in popularity. The Peanut Butter Chocolate Mini Bites 10-Pack (200mg) dropped to second place after maintaining the top position from September to November. Cookie Bars Chocolate Bites (200mg) remained stable at the third rank, while Crispy Wafer High Dose Chocolate Bites (200mg) climbed to fourth place from fifth in November. Cookies & Cream Chocolate Bites (200mg) consistently maintained the fifth position, indicating steady performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
