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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Mojo (Edibles) has demonstrated a consistent presence in the Edible category, maintaining its position at 15th place from February to April 2025. This stability in ranking suggests a strong foothold in the Michigan market, especially considering their sales peaked in March 2025. Notably, the brand started the year at the 19th position, indicating an upward trajectory in the first quarter. However, a slight dip in sales from March to April might require attention to maintain their ranking going forward.
Conversely, in Nevada, Mojo (Edibles) faces challenges in the Vapor Pens category. Their ranking has slipped from 18th place in January to 29th by April 2025, with a corresponding decline in sales. The downward trend in both ranking and sales highlights a potential area of concern for the brand, as they fell out of the top 20 and nearly exited the top 30 by April. This suggests that while Mojo (Edibles) has made strides in Michigan, they may need to reassess their strategy in Nevada to regain market share in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Mojo (Edibles) has shown a notable improvement in its ranking, moving up from 19th in January 2025 to consistently holding the 15th position from February to April 2025. This upward trend indicates a positive reception and growing market presence. In contrast, Cannalicious Labs fluctuated slightly, ending at 14th in April after starting at 16th in January. Meanwhile, Banned Cannabis Edible Co. maintained a stronger position, ranking between 11th and 14th throughout the period, highlighting a more stable foothold in the market. Lost Farm experienced a decline, dropping to 18th in March before recovering to 16th in April. Rocket Bites showed significant volatility, peaking at 9th in February but falling to 17th by April. These dynamics suggest that while Mojo (Edibles) is gaining traction, it faces stiff competition from brands like Banned Cannabis Edible Co., which consistently outperformed it in sales and rankings during this period.
Notable Products
In April 2025, Mojo (Edibles) maintained its top position with Peanut Butter Chocolate Mini Bites 10-Pack (200mg) consistently ranking first, achieving sales of 8,400 units. Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) also held steady at second place, showcasing robust performance throughout the months. Caramel Filled Chocolate Bites 10-Pack (200mg) climbed back to third place after a dip in March, reflecting a slight recovery in consumer preference. Cookies & Cream Chocolate Bites (200mg) experienced a minor drop in ranking from third to fourth, indicating a shift in consumer taste. Crispy Wafer High Dose Chocolate Bites (200mg) remained stable in fifth place, maintaining its position from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
