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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mojo (Edibles) concentrated 90.03% of sales in Edible with a 2.97% year-over-year lift but a 1.57% month-over-month dip, while Vapor Pens expanded to 9.33% share on 126.39% YoY and 19.02% MoM growth; Concentrates held 0.62% share with 95.92% YoY growth but a 20.89% MoM decline, and Pre-Roll shrank to 0.03% share with -66.98% YoY and -41.02% MoM. Average price rose 7.93% YoY to $9.73 even as the Edible average price sat at 9.16, and brand sales advanced 8.51% YoY alongside a 24-month gain of 24.71%. The pattern implies Mojo (Edibles) is using a dominant Edible base to absorb near-term volatility while seeding diversification through Vapor Pens, with the mixed MoM signals suggesting active SKU or promo rotation rather than broad demand erosion.
With a rank of 17 in Edible in Michigan, the 90.03% reliance on Edible paired with a 19.02% MoM expansion in a 9.33% Vapor Pens slice points to a hedging strategy that can lift overall velocity without abandoning core equity. The coexistence of 2.97% YoY growth in Edible and 95.92% YoY growth in a 0.62% Concentrates niche, alongside a -1.57% MoM dip in Edible and a -20.89% MoM pullback in Concentrates, suggests portfolio tuning toward higher-velocity formats while pruning underperforming Pre-Roll at 0.03% share and -41.02% MoM. The implication is that maintaining mid-pack category rank will depend on keeping Edible price discipline while letting Vapor Pens carry incremental share gains to smooth seasonality and protect YoY momentum.
Competitive Landscape
Mojo (Edibles) sits at rank #17 in MI Edible for May 2026, down 1 position year over year from #16 and 5 positions below its March 2026 peak at #12, while the three-month slide from #12 to #17 places it 16 ranks behind category leader Wyld at #1; against this backdrop, Wyld held #1 year over year but saw sales decline 17.03%, whereas Choice remained #2 with a milder 0.96% YoY sales dip and Good Tide slid from #4 to #5 with a 20.26% drop, indicating that Mojo (Edibles)’s rank deterioration despite broad competitor contractions suggests share leakage to mid-pack movers rather than pressure solely from the top two.
Notable Products
Milk Chocolate (200mg) delivered the standout movement in May 2026 with a 101.9% month-over-month jump into rank 8, while Nuggy Caramel Peanut Bites Chocolates 10-Pack (200mg) fell 22.5% to rank 3. Peanut Butter Chocolate Mini Bites 10-Pack (200mg) slid 9.6% but retained rank 1, and Caramel Filled Milk Chocolate Bites 10-Pack (200mg) climbed 40.4% to hold rank 2. With all ten SKUs in Edible formats and high-dose 200mg positioning, the mix indicates momentum consolidating around classic chocolate profiles where volatility at the top is offset by surge potential in mid-tier SKUs.
Sativa Mini Peppermint Patties Chocolate 10-Pack (200mg) advanced 25.4% at rank 5 versus a 16.1% drop for Cookie Bars Chocolate Bites (200mg) at rank 7, and Cookies & Cream Chocolate Bites (200mg) was nearly flat at -0.9% at rank 6. Choco Gummies - Blueberry Dark Chocolate Gummies 10-Pack (200mg) rose 24.3% to rank 9, while Crispy Wafer High Dose Chocolate Bites (200mg) in rank 4 grew 4.4%, suggesting breadth within chocolate sub-styles even as one SKU without a prior baseline, Dark Chocolate Bites 10-Pack (200mg), entered at rank 10 with $13,208. The pattern implies Mojo (Edibles) is leveraging a stable chocolate core with selective flavor-led spikes to capture incremental share without over-reliance on a single hero SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
