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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rocket (MI) concentrated 59.34% of June 2026 sales in Edible, up 52.66% year over year and 8.72% month over month, while Pre-Roll at 26.27% share fell 35.56% YoY but rose 10.69% MoM; Vapor Pens held 12.26% share with a 420.74% YoY surge but a 22.56% MoM drop, and Concentrates at 2.14% share declined 13.59% YoY yet jumped 61.72% MoM. Average price fell 9.65% YoY to $2.30 as Edible pricing sat at 2.04 and Vapor Pens at 4.66, and in Michigan Edible the brand ranked 11; the pattern signals a pivot toward lower-priced, high-velocity Edible volume offsetting volatility in higher-priced Vapor Pens.
The combination of Edible gaining share alongside a YoY sales increase of 18.40% and a MoM Edible lift of 8.72% implies Rocket (MI) is trading price for scale, with rank 11 in Michigan Edible suggesting headroom if Vapor Pens’ 420.74% YoY can be stabilized after the 22.56% MoM pullback. The contrasting MoM growth in Pre-Roll at 10.69% against a 35.56% YoY decline, and Concentrates’ 61.72% MoM spike despite a 13.59% YoY dip, indicates the brand is using opportunistic promotional cycles to backfill demand, which implies a positioning strategy centered on accessible price points and flexible mix management to defend share while nudging premium penetration.
Competitive Landscape
Rocket (MI) sits at rank #11 in MI Edible in June 2026, an 8-position climb from #19 year over year, and a 6-position gain versus March 2026’s #17; despite peaking at #10 in February 2025, it remains just one spot shy of that peak. Against competitors, Wyld held #1 year over year but posted a -13.4% sales change, while MKX Oil Company stayed at #3 with +10.8% YoY sales, indicating Rocket (MI)’s rank ascent outpaced flat or declining category leaders even without top-tier growth rates on display. With Choice steady at #2 and Good Tide slipping from #4 to #5 alongside a -16.2% YoY sales shift, Rocket (MI)’s move from #19 to #11 and quarter-to-date improvement from #17 to #11 implies a transition from fringe presence toward the edge of the top 10, positioning it to convert competitor softness into share capture if momentum sustains.
Notable Products
Fruity Flash Gummies 10-Pack (200mg) posted the steepest decline at -8.6% month over month while holding rank 5, whereas Blazing Starfruit Gummies 10-Pack (200mg) climbed 35.1% to rank 2, indicating a widening spread between mid-pack volatility and upper-tier momentum. Cotton Candy Clouds Gummies 10-Pack (200mg) stayed at rank 1 despite a -6.4% slide, and Strawberry Supernova Gummies 10-Pack (200mg) advanced 27.0% at rank 6, with four of the top ten belonging to the Edible category against two Pre-Rolls anchoring ranks 8 and 10. Sour Green Apple Infused Pre-Roll (1.2g) gained 15.2% at rank 8 while Watermelon Gummy Bears Infused Pre-Roll (1.2g) rose 20.0% at rank 10, suggesting Pre-Rolls are gathering incremental share even as Edibles concentrate the top five. The pattern implies Rocket (MI) is leaning into an Edibles-led lineup for scale while nurturing a secondary growth lane in Pre-Rolls to diversify weekly demand and price points.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
