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Oct-2025
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Overview
Market Insights Snapshot
Rocket (MI) has shown a positive trajectory in the Edible category in Michigan, climbing steadily from the 18th position in July 2025 to the 13th by October 2025. This upward movement suggests a growing consumer preference and increased market penetration for their edible products. The consistent rise in sales figures over these months further reinforces their strengthening position within the state. However, the brand's absence from the top 30 in other states indicates potential areas for expansion or improvement outside of Michigan.
In contrast, Rocket (MI)'s performance in the Pre-Roll category in Michigan has been less promising, as reflected in their decline from the 32nd position in July 2025 to 36th in October 2025. This downward trend, accompanied by a decrease in sales, signals challenges in maintaining competitiveness within this category. The brand's inability to break into the top 30 in other states for Pre-Rolls highlights the competitive landscape they face and the need for strategic adjustments to regain momentum. Overall, Rocket (MI) exhibits mixed results across categories, with notable strengths in Edibles but challenges in Pre-Rolls.
Competitive Landscape
In the competitive Michigan edible market, Rocket (MI) has shown a promising upward trajectory in its rankings, moving from 18th place in July 2025 to 13th by October 2025. This improvement is indicative of a positive trend in sales performance, as Rocket (MI) has consistently increased its sales figures over this period. In contrast, NOBO, which started at 8th place in July, has seen a decline, dropping to 12th place by October, alongside a notable decrease in sales. Meanwhile, Play Cannabis has maintained a steady position at 11th, with relatively stable sales figures, suggesting a consistent market presence. Mojo (Edibles) and Banned Cannabis Edible Co. have shown minor fluctuations in rank, but their sales have not demonstrated the same upward momentum as Rocket (MI). This data highlights Rocket (MI)'s potential to continue climbing the ranks if it maintains its current growth trajectory.
Notable Products
In October 2025, Rocket (MI) maintained strong sales with Cotton Candy Clouds Gummies 10-Pack (200mg) retaining its top position as the leading product, with sales reaching 40,415 units. Atomic Cherry Gummies 10-Pack (200mg) climbed to the second spot, highlighting a significant increase in popularity from its consistent third-place ranking in previous months. Sour Green Apple Infused Pre-Roll (1.2g) saw a slight decline, moving down to third place, while Grape Soda Infused Pre-Roll (1.2g) remained steady at fourth. Blazing Starfruit Gummies 10-Pack (200mg) held its position at fifth, showing stable performance since its entry into the rankings in September. Overall, Rocket (MI) demonstrated strong sales growth in the Edible category, marking a notable trend in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
