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Aug-2025
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Overview
Market Insights Snapshot
Rocket (MI) has demonstrated a noteworthy performance in the Edible category in Michigan. Over the summer months, Rocket (MI) has shown consistent improvement, moving from a rank of 17 in May to 14 by August. This upward trajectory is supported by a steady increase in sales, with August figures reaching over half a million dollars. The brand's ability to climb the ranks suggests a growing consumer preference and possibly effective marketing or product innovation strategies in the Edible segment. However, the performance in other states or categories remains undisclosed, leaving room for speculation about their broader market presence.
Conversely, Rocket (MI) faces challenges in the Pre-Roll category within Michigan. The brand has struggled to maintain a foothold in the top 50, with rankings fluctuating between 50 and 67 over the four-month period. Despite a peak in June, where sales rose, the subsequent months saw a decline both in rank and sales figures. The absence of Rocket (MI) from the top 30 in this category highlights potential areas for improvement, whether in product differentiation or market strategy. This disparity between categories indicates that while Rocket (MI) has potential, it may need to reassess its approach in certain segments to achieve broader success.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Rocket (MI) has shown notable resilience and growth potential. Over the summer months of 2025, Rocket (MI) improved its ranking from 19th in June to 14th by August, indicating a positive trajectory in market presence. This upward movement is significant, especially when compared to competitors like Dixie Elixirs and Banned Cannabis Edible Co., both of which maintained relatively stable positions with slight fluctuations. Meanwhile, Cannalicious Labs and Gelato experienced more volatility, with rankings dipping as low as 17th and 18th, respectively, during this period. Rocket (MI)'s sales figures also reflect this positive trend, with a notable increase from July to August, surpassing the sales of some competitors, which suggests a growing consumer preference and effective market strategies. This positive shift in both rank and sales positions Rocket (MI) as a brand to watch in the Michigan edible market.
Notable Products
In August 2025, Rocket (MI) saw Cotton Candy Clouds Gummies 10-Pack (200mg) continue its dominance in the Edible category, maintaining its top rank from the previous months with impressive sales of 39,694 units. Following closely, Atomic Cherry Gummies 10-Pack (200mg) held steady at the second position, reflecting consistent consumer preference. Blazing Starfruit Gummies 10-Pack (200mg) made a notable climb to third place, improving from its fifth position in the preceding months. Mighty Melon Gummies 10-Pack (200mg) entered the rankings for the first time in August, securing the fourth spot. Rounding out the top five, Orange Sun Gummies 10-Pack (200mg) reappeared in the rankings, capturing the fifth position after being unranked in the prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
