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Feb-2026
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Overview
Market Insights Snapshot
Rocket (MI) has demonstrated a steady performance in the Michigan market, particularly in the Edible category. Over the observed months from November 2025 to February 2026, Rocket (MI) maintained a position within the top 15 brands, showing a slight upward trend from 14th to 11th place. This consistent ranking suggests a stable consumer base for their edible products, despite a slight dip in sales in January 2026. The brand's ability to climb in rankings even with fluctuating sales figures indicates resilience and potential consumer loyalty in this category.
In contrast, Rocket (MI) faced challenges in the Pre-Roll category, where it hovered around the 30th position but made a notable leap to 25th place by February 2026. This improvement suggests a positive reception to their pre-roll offerings, possibly driven by strategic changes or market dynamics. However, the Vapor Pens category presents a different narrative, as Rocket (MI) was not ranked in the top 30 until February 2026, when it appeared at 97th place. This late entry into the ranking could indicate recent efforts to penetrate this segment, but it also highlights the competitive nature of the vapor pen market in Michigan. Overall, Rocket (MI)'s varied performance across categories underscores the importance of strategic positioning and market adaptation.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Rocket (MI) has shown a promising upward trajectory in terms of rank, moving from 13th in November 2025 to 11th by February 2026. This positive shift indicates a growing consumer preference for Rocket (MI) products, despite the presence of strong competitors. Notably, True North Collective consistently maintained a higher rank, fluctuating between 6th and 9th place, which suggests a stable market presence. Meanwhile, Wana and Detroit Edibles / Detroit Fudge Company both experienced a slight decline in sales, potentially opening up opportunities for Rocket (MI) to capture more market share. Mojo (Edibles), although ranked lower, showed a notable increase in sales from December to February, which could signal a rising competitor. Overall, Rocket (MI)'s steady rise in rank amidst fluctuating sales figures of its competitors highlights its potential for continued growth in the Michigan edible market.
Notable Products
In February 2026, Blazing Starfruit Gummies 10-Pack (200mg) emerged as the top-performing product for Rocket (MI), achieving the number one rank with sales of 34,012 units. Fruity Flash Gummies 10-Pack (200mg) closely followed in second place, showing a consistent rise from third place in January. Atomic Cherry Gummies 10-Pack (200mg) secured the third position, maintaining its spot from the previous month. Sour Green Apple Infused Pre-Roll (1.2g) held steady at fourth place, despite a drop from its peak in December. Strawberry Supernova Gummies 10-Pack (200mg) rounded out the top five, slipping from its second-place ranking in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
