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Nov-2025
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Overview
Market Insights Snapshot
Rocket (MI) has shown a consistent performance in the Edible category within Michigan. Over the span from August to November 2025, the brand has maintained a strong presence, with rankings oscillating between 13th and 16th place. This stability is underscored by a steady increase in sales, culminating in November with a notable uptick. The brand's ability to remain within the top 15 in the Edible category indicates a solid market position and suggests a positive reception among consumers in Michigan.
In contrast, Rocket (MI)'s performance in the Pre-Roll category within Michigan presents a different narrative. Starting at the 29th position in August, the brand witnessed a decline, eventually dropping out of the top 30 by September and October, before slightly recovering to the 37th position in November. This downward trend in rankings is mirrored by a decrease in sales figures, indicating potential challenges in maintaining consumer interest or competition from other brands. The fluctuation in their ranking highlights the competitive nature of the Pre-Roll market in Michigan, suggesting areas for strategic improvement.
Competitive Landscape
In the Michigan edible category, Rocket (MI) has demonstrated a steady climb in rankings over the past few months, moving from 16th in August 2025 to a peak of 13th in October 2025, before settling at 14th in November 2025. This upward trend in rank is indicative of a positive reception in the market, despite the competitive landscape. Notably, Banned Cannabis Edible Co. has maintained a relatively stable position, consistently ranking higher than Rocket (MI), except for a brief dip in October. Meanwhile, Cannalicious Labs has shown a strong performance, surpassing Rocket (MI) in both rank and sales, particularly in October 2025. On the other hand, Dixie Elixirs and Mojo (Edibles) have experienced a decline in sales, which may present an opportunity for Rocket (MI) to capture more market share if this trend continues. Overall, Rocket (MI)'s consistent improvement in rank and sales suggests a growing brand presence in the Michigan edibles market.
Notable Products
In November 2025, the top-performing product for Rocket (MI) was Cotton Candy Clouds Gummies 10-Pack (200mg) from the Edible category, maintaining its first-place rank consistently from August to November, with sales hitting 38,941 units. Atomic Cherry Gummies 10-Pack (200mg) held the second position, showing a steady climb from fourth place in August. Sour Green Apple Infused Pre-Roll (1.2g) ranked third, having slipped from its second-place position earlier in the year. Mighty Melon Gummies 10-Pack (200mg) debuted in the rankings at fourth place, while Fruity Flash Gummies 10-Pack (200mg) entered at fifth. These rankings highlight a strong preference for gummies in the Edible category during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
