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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Rocket (MI) is stocked at 252 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Traverse City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Edible holds 62.62% share in July 2026 with 90.10% year-over-year growth and a 50.91% month-over-month lift, while Vapor Pens expanded to 18.31% share behind a 550.07% year-over-year surge and 137.42% month-over-month gain; meanwhile, Pre-Roll contracted to 17.39% share with a -35.17% year-over-year drop and only 2.66% month-over-month growth. Concentrates remain a small 1.68% share but advanced 25.97% year-over-year and 22.28% month-over-month, and the brand’s average price fell 11.14% year-over-year as overall sales rose 56.46% year-over-year, indicating a volume-led shift toward Edible and Vapor Pens while Pre-Roll contribution recedes.
The mix now skews toward lower-priced Edible at a 62.62% share and Vapor Pens at 18.31%, coinciding with a July 2026 Edible category rank of 7 in Michigan; this combination of a -11.14% price change and a 50.91% month-over-month Edible lift implies price elasticity is converting to unit velocity. With Vapor Pens scaling 137.42% month-over-month but still trailing Edible’s 62.62% share, and Pre-Roll down -35.17% year-over-year despite a modest 2.66% month-over-month uptick, the pattern suggests Rocket (MI) is consolidating around value-driven ingestibles while using Vapor Pens as an incremental growth wedge rather than a replacement for the declining Pre-Roll base.
Competitive Landscape
Rocket (MI) sits at rank #7 in MI Edible in July 2026, up 11 positions from #18 year over year and up 8 positions from #15 in April 2026, marking its peak rank to date in July 2026. While Wyld held #1 in both July 2026 and July 2025 despite a -23.3% YoY sales decline, and MKX Oil Company slid from #3 to #4 alongside a +4.6% YoY sales lift, Rocket (MI)’s climb into the top 10 as others contract or shuffle implies share is consolidating toward brands that convert rank gains into durable positioning.
Notable Products
Strawberry Supernova Gummies 10-Pack (200mg) posted the largest move with a 73.4% month-over-month gain to rank 3, while Atomic Cherry Gummies 10-Pack (200mg) rose 62.3% to rank 2, signaling acceleration at the very top of the lineup. Cotton Candy Clouds Gummies 10-Pack (200mg) also advanced 52.1% to hold rank 1, and Lemonade Galaxy Gummies 10-Pack (200mg) climbed 70.9% at rank 7, indicating that gains above 50% are concentrated among multiple SKUs rather than a single breakout. With eight of the top ten coming from the Edible family and only one Pre-Roll in decline at -5.2% in rank 9, the mix points to an Edibles-led strategy where momentum is compounding across flavors rather than shifting to inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
