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Oct-2025
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Overview
Market Insights Snapshot
In analyzing the performance of Bud's Everyday by Bud's Goods across various categories and states, notable trends emerge. In California, the brand's presence in the Vapor Pens category has shown a positive trajectory, moving from rank 87 in July 2025 to rank 71 by October 2025. This upward movement indicates a strengthening foothold in a competitive market, with sales increasing from $100,972 in July to $120,741 in October. This improvement suggests effective market strategies and consumer acceptance in the California vapor pen sector. However, the brand has not yet reached the top 30 in this category, highlighting room for further growth and market penetration.
In Massachusetts, Bud's Everyday has maintained a strong position in the Flower category, consistently ranking within the top 15 over the past few months. It peaked at rank 8 in September 2025, demonstrating significant consumer preference and market strength in this category. However, the Pre-Roll category tells a different story, where the brand's ranking has declined from 32 in July to 63 by October. This drop indicates challenges in maintaining consumer interest or competitive pressures in the Massachusetts pre-roll market. The contrasting performances between these two categories suggest that while Bud's Everyday has solidified its presence in some areas, it faces hurdles in others, which could inform future strategic adjustments.
Competitive Landscape
In the Massachusetts Flower category, Bud's Everyday by Bud's Goods has shown notable fluctuations in its market rank over recent months, reflecting a competitive landscape that demands agility and strategic positioning. From July to October 2025, the brand's rank improved from 14th to 8th in September, before settling at 10th in October. This trajectory indicates a strong performance in August and September, likely driven by effective marketing strategies or product innovations, but a slight decline in October suggests increasing competition. Notably, South Shore Plug has emerged as a formidable competitor, climbing from 12th in July to 8th in October, surpassing Bud's Everyday in the final month. Meanwhile, RYTHM made a significant leap from being unranked to 9th in October, indicating a strong market re-entry. Strane and Bostica have maintained relatively stable positions, with Strane consistently ranking around 12th and Bostica experiencing a slight decline from 8th to 11th. These dynamics highlight the need for Bud's Everyday to continuously innovate and adapt to maintain and improve its market position amidst intensifying competition.
Notable Products
In October 2025, Bud's Everyday by Bud's Goods saw significant performance from its pre-roll products. Jay's - Bubba Fett Pre-Roll 2-Pack (1g) led the sales with a top rank and a notable sales figure of 2031 units. Jay's - Singapore Sling Pre-Roll (1g) followed closely, securing the second position. Mandarin Cookies (14g) and Rainbow Road (14g), both in the Flower category, ranked third and fourth, respectively. Notably, Apple Fritter Pre-Roll 2-Pack (1g) experienced a drop from first place in September to fifth in October, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
