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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sapura is stocked at 183 licensed dispensaries across Massachusetts and Michigan, 129 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Pittsfield, Springfield, and Brockton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Sapura concentrated 48.68% of September 2026 revenue in Vapor Pens with year-over-year growth of 79.09% but a month-over-month decline of 7.84%, while Edible held 39.24% share with 122.21% YoY growth and 6.47% MoM growth; Flower expanded to 10.67% share on 2,667.07% YoY and 24.38% MoM, and Pre-Roll reached 1.41% share with 65.54% MoM after no prior-year baseline. In parallel, average price fell 15.27% YoY to $12.32 as overall brand sales rose 121.10% YoY, and Sapura ranked 17 in Vapor Pens in Massachusetts, implying the mix is tilting toward lower-price-per-unit Edible and newly scaled Flower even as the historic anchor category softens sequentially.
The shift from a Vapor Pens-led mix toward faster-growing Edible and Flower—up 6.47% MoM and 24.38% MoM respectively, versus a 7.84% MoM decline in Vapor Pens—positions Sapura to trade volume for share in value-sensitive segments as prices compress 15.27% YoY. With Vapor Pens still at 48.68% share but rank 17 in Massachusetts, the acceleration in Flower’s 2,667.07% YoY and Edible’s 122.21% YoY suggests differentiation can come from deepening breadth outside the top category to raise multi-category penetration and reduce rank exposure to a single category’s month-to-month volatility.
Competitive Landscape
Sapura ranks #17 in MA Vapor Pens in September 2026, improving 12 positions year over year from #29, but slipping 3 spots from June 2026’s peak of #14 to #17, indicating near-term loss of momentum after a mid-year high. In directional context, Jeeter surged from #23 to #4 alongside a 421.45% YoY sales lift, while Fernway held #1 year over year with a 43.63% YoY increase, outpacing Sapura’s rank climb despite Sapura’s mid-year peak. With current placement at #17 versus #14 three months prior and #29 twelve months prior, the trajectory implies that Sapura converted long-term gains into rank relevance but must arrest recent quarter-over-quarter slippage to avoid ceding share to faster-climbing leaders.
Notable Products
Orange Crunch Gummies 20-Pack (100mg) delivered the largest month-over-month gain at 58.5% while climbing into rank 5, contrasting with Blazing Blue Raspberry Gummies 20-Pack (100mg) dropping 29.8% at rank 4. Outrageous Orange Gummies 20-Pack (100mg) advanced 35.2% to rank 2, and Sour Super Charged Cherry Gummies 20-Pack (100mg) rose 24.4% to hold rank 1, signaling momentum clustered at the top despite a mid-pack pullback. With eight of the top ten SKUs in September 2026 coming from Edibles and only one Flower entry at rank 9, the assortment concentrates demand in gummies, implying Sapura is consolidating around flavor-led Edibles rather than diversifying into inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
