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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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Sapura is stocked at 186 licensed dispensaries across Massachusetts and Michigan, 133 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Holyoke, Northampton, and Pittsfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Sapura’s category mix in October 2026 concentrated 56.55% of sales in Vapor Pens with year-over-year growth of 109.80% and month-over-month growth of 19.04%, while Edible held 31.71% share with 85.10% YoY but declined 12.95% MoM. Flower contributed 10.82% share with 59.39% YoY and fell 9.50% MoM, and Pre-Roll, at 0.92% share, spiked 7,787.05% YoY but dropped 28.64% MoM; against this mix, Sapura’s overall sales rose 96.52% YoY and average price fell 10.04% YoY to $13.73, indicating gains are volume-led rather than price-led. With Vapor Pens as the top category and a rank of 16 in Vapor Pens in Massachusetts, the mix shift toward higher-velocity pen units alongside MoM softness in Edible and Flower implies October 2026 momentum is anchored in inhalables rather than ingestibles.
The October 2026 tilt toward Vapor Pens (56.55% share, +19.04% MoM) alongside MoM contractions in Edible (−12.95%) and Flower (−9.50%) signals a positioning anchored in fast-turn, repeat-purchase formats where price elasticity can expand unit throughput as average price declines 10.04% YoY. Coupled with 96.52% YoY brand growth and a Vapor Pens rank of 16 in Massachusetts, the share-weighted growth profile implies Sapura’s pathway to further share capture is to defend pen velocity while using selective price architecture in Edible to stem MoM pullbacks, effectively prioritizing categories where promotional depth converts directly to rank gains.
Competitive Landscape
Sapura sits at rank #16 in MA Vapor Pens in October 2026, improving 13 spots year over year from #29, but down 2 positions from #14 at the June 2026 peak and 3 positions from #19 three months ago, indicating a mixed trajectory of recovery and recent slippage; in the same period, Fernway held #1 with a 17.98% YoY sales increase while Jeeter climbed from #8 to #3 on 109.96% YoY growth, outpacing Sapura’s rank momentum, and Select remained at #2 despite a 13.12% YoY sales decline, signaling that share is concentrating at the top even as some incumbents contract; the pattern implies Sapura’s upward YoY rank shift is real but will require further gains to defend against faster-rising competitors and to convert its June 2026 peak into sustained top-15 presence.
Notable Products
Sapura priced below comparable items by 23.2% in October 2026, with top gummies like Outrageous Orange Gummies 20-Pack (100mg) sitting around 40% to 45% under similar products, which aligns with Vapor Pen Cartridges also trending under peers. This pricing stance pairs with formats concentration, as 44.8% of sales come from Cartridges and 31.7% from Gummies, so most of its sales ride on value-priced vapes and gummies.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
