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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Sapura's performance in the Edible category shows a slight decline in ranking from September to December 2025, moving from 18th to 20th position. Despite this minor drop in ranking, Sapura's sales figures for edibles demonstrate a positive trend with an increase from $164,510 in September to $179,804 in November, before a slight dip in December. This suggests a resilient demand for Sapura's edibles, even as competition within the top 20 intensifies. However, the brand's inability to advance beyond the 18th position during the earlier months might indicate challenges in further penetrating the market or differentiating its products within the category.
Conversely, Sapura's performance in the Vapor Pens category in Massachusetts reveals a promising upward trajectory. The brand improved its ranking from 27th in September to 21st by December 2025, reflecting a consistent climb over the months. This positive movement in the rankings is supported by a substantial increase in sales, culminating in $340,937 in December. The steady rise in both rankings and sales might indicate successful product offerings or marketing strategies that resonate well with consumers in the vapor pen segment. Notably, Sapura's ability to break into the higher echelons of the top 30 in this category sets a contrasting narrative to its performance in edibles, highlighting the brand's potential to capitalize on market opportunities in different product segments.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Sapura has shown a promising upward trajectory in both rank and sales over the last few months of 2025. Starting from a rank of 27 in September, Sapura climbed to the 21st position by December, indicating a consistent improvement in market presence. This positive trend is mirrored in its sales figures, which have steadily increased, suggesting growing consumer preference. In contrast, Cresco Labs also improved its rank from 34 to 23, but its sales growth was more volatile, with a notable spike in December. Meanwhile, High Supply / Supply maintained a relatively stable position, fluctuating slightly but consistently ranking higher than Sapura. The brand Good News held a steady rank around 18-19, with sales showing a slight decline. Pioneer Valley experienced a drop in rank from 19 to 22, with sales reflecting a downward trend. Sapura's consistent rise in rank and sales amidst these dynamics highlights its growing competitiveness in the Massachusetts vapor pen market.
Notable Products
In December 2025, the top-performing product from Sapura was Super Charged Cherry Gummies 20-Pack (100mg), which climbed to the number one rank from the second position in the previous two months, with sales reaching 2789 units. Blazing Blue Raspberry Gummies 20-Pack (100mg) slipped from the top spot in November to second place, experiencing a notable decline in sales to 2297 units. Mango Tango Gummies 20-Pack (100mg) rose to the third position, marking its first appearance in the top rankings since October. Grape Lemonade Distillate Gummies 20-Pack (100mg) debuted in the rankings at fourth place, showing a strong entry. Poppin Pineapple RSO Gummies 20-Pack (100mg) maintained a consistent presence in the top five, although it dropped from fourth to fifth place compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
