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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sapura’s May 2026 mix is concentrated in Vapor Pens at 64.23% share with 166.94% year-over-year growth and a 2.41% month-over-month lift, while Edible holds 32.65% share with 69.24% year-over-year growth and 13.79% month-over-month expansion. Smaller lines are volatile: Flower sits at 2.17% share with a -28.44% month-over-month change and no year-over-year read, and Pre-Roll at 0.96% share with a 3.23% month-over-month increase and no year-over-year read. Against this mix, Sapura’s overall sales are up 130.67% year over year and pricing is down 2.86% year over year, implying category breadth is supporting growth while a modest price dip preserves velocity.
The tilt toward Vapor Pens and Edible, alongside a 2.41% month-over-month gain in Vapor Pens and a 13.79% month-over-month gain in Edible, positions Sapura to compete on repeatable, lower-friction formats rather than Flower, which fell -28.44% month over month and remains just 2.17% of sales. With Vapor Pens averaging $20.89 and Edible averaging $8.60, the small -2.86% brand-wide price move suggests price architecture is cushioning mix shifts as Sapura holds rank 14 in Vapor Pens in Massachusetts and expands total sales 130.67% year over year; the pattern implies a defensible two-category focus where incremental share gains in Vapor Pens and Edible can lift overall rank without material reliance on Flower or Pre-Roll.
Competitive Landscape
Sapura sits at rank #14 in MA Vapor Pens in May 2026, up 18 places from #32 year over year and advancing 7 spots from #21 since February 2026, marking its peak position to date in May 2026; against this backdrop, Fernway held #1 both year over year and in May 2026 while growing sales by 49.7%, and Dime Industries surged from #15 to #5 alongside 157.9% sales growth, indicating that Sapura’s upward rank mobility is occurring in a field where leaders are either consolidating share or accelerating, implying that sustaining double-digit rank gains will likely require outpacing competitors that are moving up even faster.
Notable Products
Mango Tango Gummies 20-Pack (100mg) posted the largest movement in May 2026 with a 53.8% month-over-month increase and climbed to rank 4, while Tropical Paradise Punch Gummies 20-Pack (100mg) fell 18.1% and slipped to rank 5. Blazing Blue Raspberry Gummies 20-Pack (100mg) rose 26.8% to hold rank 1, as Super Charged Cherry Gummies 20-Pack (100mg) declined 3.2% yet maintained rank 2. With eight of the top ten SKUs in the Edible category and only one Vapor Pens SKU at rank 10, the mix indicates Sapura is consolidating around gummies for near-term volume concentration and margin focus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
