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Sep-2025
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Overview
Market Insights Snapshot
Sapura has shown varied performance across different categories and states, with some noteworthy trends. In the Edible category within Massachusetts, Sapura consistently maintained a position within the top 30, holding the 19th rank in both August and September 2025. Despite a dip in July, where sales dropped to $128,139, the brand recovered in the following months, indicating a potential rebound in consumer demand for their edible products. However, the absence of rankings in other states suggests that Sapura may not have a significant presence or competitive edge in the Edible category outside of Massachusetts.
In contrast, Sapura's performance in the Vapor Pens category in Massachusetts highlights a more impressive upward trajectory. Starting from a rank of 38 in June and July 2025, Sapura climbed to the 27th position by September, accompanied by a notable increase in sales to $279,393. This positive movement suggests a growing consumer preference or successful marketing strategies for Sapura's vapor pen products in this region. The lack of ranking in other states for this category may indicate that the brand's focus or success is currently concentrated in Massachusetts, leaving room for potential expansion or increased competition in other markets.
Competitive Landscape
In the Massachusetts Vapor Pens category, Sapura has shown a notable upward trend in its ranking, moving from 38th place in June 2025 to 27th place by September 2025. This improvement in rank is accompanied by a steady increase in sales, indicating a positive reception in the market. In contrast, Nectar, which was consistently ranked higher than Sapura in the earlier months, experienced a decline from 22nd to 28th position, suggesting potential challenges in maintaining its market share. Meanwhile, Papa's Herb also saw fluctuations, dropping from 18th to 24th place by September. Although Good Chemistry Nurseries and Cali-Blaze were not in the top 20, their sales figures indicate they are still relevant competitors. Sapura's rise in rank and sales suggests it is gaining traction and could potentially challenge these brands further if the trend continues.
Notable Products
In September 2025, Blazing Blue Raspberry Gummies 20-Pack (100mg) maintained its position as the top-selling product for Sapura, with sales reaching 3,373 units. Amped Up Apple RSO Gummies 20-Pack (100mg) made a notable entry in the rankings, securing the second spot after not being ranked in July and August. Outrageous Orange Gummies 20-Pack (100mg) slipped from its previous month's second position to third place. Poppin Pineapple RSO Gummies 20-Pack (100mg) remained steady in fourth place, showing a slight increase in sales. Strawberry Kiwi Dreamin' Gummies 20-Pack (100mg) entered the rankings at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
