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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sapura is stocked at 178 licensed dispensaries across Massachusetts and Michigan, 132 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Springfield, Holyoke, and Pittsfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Sapura’s mix concentrated in Vapor Pens at 51.43% share with year-over-year growth of 132.82% but a month-over-month dip of 2.37%, while Edible accounted for 37.80% share with 122.83% YoY growth and a 2.88% MoM lift. Flower expanded to 9.86% share on a 102.06% MoM surge, whereas Pre-Roll slipped to 0.92% share with a 19.72% MoM decline; against this, brand-wide YoY sales rose 156.07% as average price fell 12.82%. The pattern implies demand is broadening beyond inhalables toward value-oriented Edible and reactivated Flower, with category diversification offsetting Vapor Pen’s short-term softness.
Sapura’s 18th rank in Vapor Pens in Massachusetts alongside a 51.43% internal sales share suggests reliance on a category where placement is mid-pack, while the 2.88% MoM gain in Edible and the 102.06% MoM surge in Flower indicate near-term momentum in segments where internal share (37.80% and 9.86%) can scale without cannibalizing core pen demand. With average price down 12.82% and Vapor Pen MoM down 2.37%, the mix shift points to a price-sensitive audience migrating to lower ticket formats, implying Sapura’s positioning should pivot toward value-led Edible and accessible Flower while maintaining Vapor Pen presence to protect the 51.43% anchor.
Competitive Landscape
Sapura sits at rank #18 in Massachusetts Vapor Pens in August 2026, a 20-place climb from #38 year over year, but down 3 spots from #15 three months prior; its peak of #14 in June 2026 underscores mid-year momentum followed by late-summer slippage. Meanwhile, Fernway held at #1 year over year and remains #1 currently, while Jeeter vaulted from #33 to #5, indicating accelerated share consolidation at the top; against that backdrop, Sapura’s move from #38 to #18 but drop from #14 in June 2026 to #18 in August 2026 implies a rising brand that must convert earlier gains into sustained placement before higher-momentum leaders widen the gap.
Notable Products
Sour Super Charged Cherry Gummies 20-Pack (100mg) surged 220.4% month over month to rank 2, while Orange Crunch Gummies 20-Pack (100mg) jumped 100.4% to rank 10, signaling a sharp pivot toward higher-velocity SKUs in August 2026. In contrast, Blazing Blue Raspberry Gummies 20-Pack (100mg) fell 89.1% yet held rank 1, and Outrageous Orange Gummies 20-Pack (100mg) slipped 4.9% at rank 3, indicating leadership is concentrated but volatile at the top. Six of the top ten are Edible SKUs, and Poppin Pineapple RSO Gummies 20-Pack (100mg) added 30.9% at rank 4 with approximately $35,290 in sales, pointing to an Edibles-led portfolio that is consolidating around a few breakout flavors while legacy leaders retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
