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Oct-2025
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Overview
Market Insights Snapshot
In Massachusetts, Sapura has demonstrated notable improvements within the Edible category over the past few months. Starting from a rank of 22 in July 2025, the brand has steadily climbed to maintain its position at 18 in both September and October. This upward movement is indicative of a consistent increase in consumer demand, as evidenced by the rise in sales from $131,668 in July to $159,078 in October. The ability to maintain a top 20 ranking suggests a strong foothold in the Massachusetts edible market, which could be a sign of effective product offerings and marketing strategies.
Meanwhile, Sapura's performance in the Vapor Pens category in Massachusetts has shown even more dynamic growth. Initially outside the top 30 in July with a rank of 39, the brand made significant strides, reaching the 25th position by October. This improvement is accompanied by a substantial increase in sales, reflecting a growing consumer base and possibly enhanced brand recognition in this segment. The jump from 27th to 25th place between September and October highlights a positive trend, suggesting that Sapura's vapor pen products are gaining traction in a competitive market. This trend could be pivotal for their future market strategies and expansion plans.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Sapura has shown a notable upward trajectory in rankings over the past few months, climbing from 39th in July 2025 to 25th by October 2025. This improvement is significant when compared to competitors such as Cali-Blaze, which also improved its rank from 41st to 23rd, and Galactic, which maintained a steady position around the 24th rank. Sapura's sales growth is indicative of a positive trend, as it outpaced Bountiful Farms, which fluctuated in rank, and Treeworks, which experienced a dip in September before recovering. The consistent rise in Sapura's rank and sales suggests a strengthening market presence, positioning it as a formidable contender in the Massachusetts vapor pen category.
Notable Products
In October 2025, Sapura's top-performing product was Outrageous Orange Gummies 20-Pack (100mg), which regained the top spot with impressive sales of 3250 units. Super Charged Cherry Gummies 20-Pack (100mg) climbed to second place, showing a strong recovery from its absence in September rankings. Blazing Blue Raspberry Gummies 20-Pack (100mg), despite being the leader in September, dropped to third place. Wild Watermelon Gummies 20-Pack (100mg) secured the fourth position, maintaining a consistent presence in the top ranks. Notably, Mango Tango Gummies 20-Pack (100mg) made its debut at fifth position, indicating a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
