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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sapura is stocked at 160 licensed dispensaries across Massachusetts and Michigan, 124 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Pittsfield, Brockton, and Holyoke. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Sapura’s mix concentrated in Vapor Pens at 54.95% share with a 188.77% year-over-year lift but a 16.32% month-over-month dip, while Edible held 38.72% share with 168.36% year-over-year growth and an 11.89% month-over-month gain; Flower expanded to 5.18% share with a 27.57% month-over-month increase, and Pre-Roll slipped to 1.14% share with a 10.55% month-over-month decline. Despite a brand-level year-over-year sales surge of 198.88% alongside a 4.83% year-over-year drop in average price to $13.05, Vapor Pens’ month-over-month contraction alongside Edible’s month-over-month expansion signals a near-term rebalancing within the portfolio. The pattern implies Sapura is still anchored in inhalables but is leaning into accessible-format Edibles to sustain volume as pen momentum cools month-over-month.
These shifts position Sapura to buffer category cyclicality: a 16.32% month-over-month decline in Vapor Pens while Edible rises 11.89% month-over-month diversifies demand, and Flower’s 27.57% month-over-month increase adds a smaller, higher-price touchpoint relative to Edible’s $8.89 average price versus Vapor Pens at $20.03. With Vapor Pens ranked 19 in Massachusetts, the portfolio mix suggests prioritizing share defense in pens while using Edible’s 38.72% share and triple-digit year-over-year growth to capture incremental baskets. The thesis is that category-mix diversification, combined with price-accessible Edibles and a stabilized Flower foothold, can convert July 2026’s uneven month-over-month trends into steadier share in the back half of 2026.
Competitive Landscape
Sapura sits at rank 19 in MA Vapor Pens in July 2026, improving 20 positions from rank 39 year over year, but slipping 3 spots from rank 16 in April 2026 after peaking at rank 14 in June 2026; this mix of a 20-position YoY rise and a 5-position fall from peak to current indicates momentum tempered by recent slippage. Against competitors, Fernway held rank 1 year over year and remains rank 1 with sales up 82.96%, and Dime Industries advanced from rank 6 to rank 4 with 74.33% YoY sales growth, while Perpetual Harvest stayed at rank 3 despite a -5.37% sales decline; these shifts suggest Sapura’s rank gains are occurring amid both accelerating leaders and softening incumbents. The pattern implies Sapura’s trajectory is upward over 12 months but vulnerable month-to-month, so sustaining share will require translating the YoY rank jump into steadier positioning against faster-climbing rivals.
Notable Products
Outrageous Orange Gummies 20-Pack (100mg) posted the largest month-over-month gain at 58.7% while holding rank 3, and Sour Peach Paradise Gummies 20-Pack (100mg) fell 22.0% at rank 9, putting the month’s extremes squarely inside the same Edible lineup. Blazing Blue Raspberry Gummies 20-Pack (100mg) rose 27.6% to rank 1 and Sour Super Charged Cherry Gummies 20-Pack (100mg) added 8.6% at rank 2, with at least four of the top ten belonging to the Gummies family, concentrating revenue in a narrow set of flavors. With rank stability at the top alongside a deep double-digit surge and a sharp decline lower in the table, July 2026 signals a portfolio leaning into a few breakout Gummies while pruning or repositioning underperforming flavors, implying a deliberate focus on flavor-led winners and tighter SKU prioritization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
