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Aug-2025
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Overview
Market Insights Snapshot
Sapura has shown a notable performance in the Massachusetts market, particularly in the Edible category. Over the months from May to August 2025, Sapura has been consistently ranked within the top 30 brands, with a slight improvement from 22nd in May to 19th by August. This upward trend is a positive indicator of Sapura's growing presence and consumer preference in the Edible category, despite a dip in sales during July. The ability to rebound and climb the rankings suggests effective marketing strategies or product offerings that resonate well with consumers in Massachusetts.
In contrast, Sapura's performance in the Vapor Pens category in Massachusetts has been less stable. Starting at the 30th spot in May, the brand slipped out of the top 30 in June and continued to decline in July, before slightly improving to 36th place in August. This fluctuation indicates challenges in maintaining a competitive edge within this category, possibly due to stronger competition or shifts in consumer preferences. The decline in rankings, despite an increase in sales from July to August, suggests that while there may be some positive momentum, it hasn't been sufficient to secure a stronger market position in Vapor Pens.
Competitive Landscape
In the Massachusetts vapor pens category, Sapura has experienced a fluctuating rank over the summer of 2025, moving from 30th in May to 36th in August. This shift indicates a competitive landscape where brands like DRiP (MA) and Marmas have shown notable performance improvements, with Marmas climbing from 48th in May to 35th in August. Despite Sapura's slight decline in rank, its sales have remained relatively stable, with a slight increase from July to August. This suggests that while Sapura faces stiff competition, particularly from brands like Cali-Blaze, which re-entered the top 40 in August, its market presence remains resilient. The competitive dynamics highlight the importance for Sapura to innovate and differentiate to regain its higher positioning in the Massachusetts market.
Notable Products
In August 2025, the top-performing product for Sapura was Blazing Blue Raspberry Gummies 20-Pack (100mg), which climbed to the number one rank from third place in July, with sales figures reaching 2113 units. Outrageous Orange Gummies 20-Pack (100mg) maintained a strong presence, taking the second spot after leading the sales for the previous three months. Charged Cherry Gummies 20-Pack (100mg) rose to third place, showing a consistent upward trend from previous months. Wild Watermelon Gummies 20-Pack (100mg), which had peaked at second place in July, dropped to fourth in August. Lastly, Poppin Pineapple RSO Gummies 20-Pack (100mg) ranked fifth, marking its debut in the rankings after not being listed in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
