Market Insights Snapshot
In Alberta, the cannabis brand Saturday has shown some interesting movements. In the Pre-Roll category, the brand maintained a steady rank in the top 50 from July to October 2023, with a slight dip in September. Sales followed a similar trajectory, with a minor drop in September but rebounding in October. The Vapor Pens category, however, tells a different story. While the brand's ranking remained within the top 50, there was a significant decrease in sales from July to October, indicating a potential area of concern for the brand in this market.
Turning to Ontario, Saturday showed a strong performance in the Vapor Pens category, steadily climbing the ranks from 21st in July to 18th in October 2023. The sales figures reflect this positive trend, with an increase every month. However, in the Flower category, the brand was only in the top 100 in July, and no rankings were recorded for the following months, suggesting that Saturday might be struggling in this category in Ontario. Similarly, in the Pre-Roll category, the brand only made it to the top 100 in August. Meanwhile, in Saskatchewan, the brand's ranking in the Vapor Pens category fluctuated over the months, with sales peaking in September but dropping significantly in October.
In the Vapor Pens category in Ontario, Saturday has shown a steady improvement in its rank from July to October 2023, moving from 21st to 18th place. Despite this positive trend, it's worth noting that Saturday's competitors have maintained a higher rank and sales during this period. Foray consistently held a position within the top 15, while Jonny Chronic and PAX fluctuated around the top 20, with PAX showing a similar upward trend as Saturday. Potluck, on the other hand, has seen a decline in rank, dropping from 16th to 20th place. Despite the competitive landscape, Saturday's steady rise in rank and sales indicates a positive growth trajectory for the brand.
In October 2023, the top-performing product from Saturday was the Night XL Infused Blunt (1g) in the Pre-Roll category, maintaining its number one ranking from the previous months. The Sour Blueberry Co2 Cartridge (1g) from the Vapor Pens category came in second, improving from its September rank. The Watermelon CO2 Cartridge (1g), also from the Vapor Pens category, secured the third position, showing a slight improvement from its fourth position in September. The Blood Orange Co2 Cartridge (1g) dropped to the fourth spot in October from its third position in the previous month. Lastly, the Pomegranate Co2 Cartridge (1g) remained in the fifth position. Notably, the Night XL Infused Blunt (1g) recorded an impressive sales figure of 11,693 units in October.