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Market Insights Snapshot
Scout & Seed’s May 2026 mix is highly concentrated in Flower at 99.50% share with Pre-Roll at 0.50%, while Flower rose 9.15% month over month and Pre-Roll fell 38.53% month over month. Within Flower, the brand sits at rank 28 in Missouri, and the average price in May 2026 was $30.22 alongside a category-specific average of $30.48; the mix’s tilt alongside a single-month surge in Flower and contraction in Pre-Roll indicates momentum tied almost entirely to one category, which implies exposure to volatility if Flower growth softens.
The 99.50% share in Flower combined with a 9.15% month-over-month lift, versus a 0.50% share in Pre-Roll with a 38.53% decline, suggests the brand is prioritizing core SKUs over breadth, positioning Scout & Seed as a depth player rather than a portfolio balancer. Holding rank 28 in Missouri Flower while keeping the average Flower price near $30.48 implies a mid-pack price-to-rank stance; the pattern points to headroom via incremental mix diversification or targeted Flower segmentation rather than across-the-board expansion.
Competitive Landscape
Scout & Seed is ranked #28 in MO Flower in May 2026, up 1 position from February 2026 and reaching a new peak rank of #28 while improving 1 place versus its 3-month position of #29; in contrast, Flora Farms holds #1 with a -17.94% year-over-year sales change and Illicit / Illicit Gardens sits at #2 after rising from #3 alongside a 5.64% year-over-year increase, indicating that Scout & Seed’s incremental rank gain amid mixed top-tier momentum implies a slow climb that likely depends on sustained share capture rather than a rapid step-change.
Notable Products
Melted Strawberries (28g) posted the largest movement with a 115.3% month-over-month increase to rank 10, while Cap Junky (3.5g) fell 47.6% to rank 8. Chili Verde (Bulk) rose 60.3% at rank 6, and Super Boof (3.5g) declined 29.6% at rank 7. Eight of the top ten SKUs are Flower, with three 3.5g SKUs clustered between ranks 7–9, pointing to volume gravitating toward bulk and 28g formats over smaller pack sizes. This pattern implies Scout & Seed is tilting toward higher-weight Flower offerings in May 2026 as consumer spend consolidates around value-oriented sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
