.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Seconds has shown a notable improvement in the Pre-Roll category in Massachusetts. In May 2024, the brand was ranked 89th, but by August 2024, it had moved up significantly to the 70th position. This upward movement indicates a positive trend in consumer preference and market penetration for Seconds in the state. The increase in rank suggests that the brand is gaining traction and possibly improving its market strategies or product offerings to better meet consumer demand.
However, it's important to note that Seconds did not appear in the top 30 brands for the months of June and July 2024 in Massachusetts, which could be seen as a period of struggle or transition. The absence from the top rankings during these months might indicate fluctuations in sales or market presence. Despite this, the rebound in August demonstrates resilience and a potential return to growth. Observing these trends can provide insights into the brand's market dynamics and strategic adjustments in response to competition and consumer behavior.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Seconds has experienced notable fluctuations in its rank and sales over the past few months. Initially ranked 89th in May 2024, Seconds disappeared from the top 20 in June and July, only to re-emerge at 70th in August. This resurgence suggests a potential strategic shift or successful marketing campaign. In contrast, Flower by Edie Parker has shown a consistent upward trend, moving from 90th to 68th, indicating growing consumer preference. Meanwhile, INSA maintained a relatively stable position around the mid-60s, while Sparq Cannabis Company and South Shore Plug displayed more volatility, with Sparq dropping significantly in July before recovering slightly in August. These dynamics highlight the competitive pressures Seconds faces, emphasizing the need for continuous innovation and targeted marketing to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Seconds was Slurty3 Pre-Roll (1g), which jumped to the first rank with notable sales of 10,994 units. Grape Pancakes Pre-Roll (1g) secured the second spot, showing a slight improvement from its fifth rank in July. GMO Jam Shake (14g) maintained its third rank from the previous month. THC/CBN 1:1 Bedtime Capsules 20-Pack (100mg THC, 100mg CBN) also held steady at fourth place. Dosi Pre-Roll (1g), which was previously ranked in May and June, did not appear in the top rankings for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
