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Market Insights Snapshot
In July 2026, Sesh (NV) concentrated 100.0% of sales in Pre-Roll, with category sales up 5.9% year over year and surging 138.8% month over month, while average price rose 16.3% versus a year ago. Within NV Pre-Roll, the brand sat at rank 30, and that juxtaposition of triple-digit MoM volume growth against a mid-pack rank implies recent distribution or assortment activation is outpacing longer-cycle brand equity in the segment.
The combination of a 16.3% YoY price increase and a 138.8% MoM sales jump, alongside a 5.9% YoY lift, suggests pricing power is being sustained without suppressing short-term demand, yet a rank of 30 indicates headroom to convert price-led gains into durable share. The 100.0% reliance on Pre-Roll concentrates risk and focus simultaneously; given July 2026 momentum, the pattern implies Sesh (NV) can trade up on price while needing broader facings or pack-size tactics to translate MoM spikes into a higher Pre-Roll rank in NV.
Competitive Landscape
Sesh (NV) sits at rank #30 in NV Pre-Roll in July 2026 after improving 8 positions year over year from #38, but down 6 spots from its February 2026 peak at #24 and up 10 places versus April 2026’s #40, indicating recovery with volatility; in contrast, Rove climbed from #4 to #1 while growing sales 92.2% year over year and STIIIZY slid from #1 to #2 with a 37.5% sales decline, a mix that raises the competitive bar at the top while opening mid-tier churn that Sesh (NV) can exploit; the pattern implies Sesh (NV)’s upward rank delta of 8 positions YoY amid a 16-position spread between its peak (#24) and prior trough (#40) points to a path dependent on sustaining share gains during competitor repositioning rather than relying on transient monthly spikes.
Notable Products
Dolce De Papaya Pre-Roll (1g) posted the largest month-over-month move in July 2026 with a 361% surge, while Grape Cream Cake Pre-Roll (1g) climbed 309% to rank 2. Lemon Butter Pre-Roll (1g) rose 259% to rank 1, and Blueberry Diesel Pre-Roll (1g) advanced 151% to rank 3, with Bubblegum Gelato Pre-Roll (1g) up 70% at rank 4. Five of the top five are Pre-Roll SKUs in July 2026, with Cheddar Cheeze Pre-Roll (1g) also gaining 62% at rank 5 and the category’s concentration implying a deliberate pivot toward value and velocity in single-gram formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
