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Mar-2026
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Overview
Market Insights Snapshot
In Connecticut, Shaka has shown a notable presence in the Pre-Roll category, maintaining a consistent rank within the top 20 from December 2025 to March 2026. Despite a decline in sales from December 2025 to March 2026, the brand has managed to hold its position, indicating a stable consumer base. However, Shaka's performance in the Flower category in Connecticut is less impressive, as it only appeared in the top 30 rankings in March 2026, coming in at 20th place. This suggests that while they have some presence in the Flower category, there is significant room for growth.
In contrast, Shaka's performance in New Jersey highlights a different challenge. The brand did not make it into the top 30 rankings in the Flower category until March 2026, where it was ranked 58th, indicating a weaker foothold in this market compared to Connecticut. This lack of top 30 presence before March suggests that Shaka is facing stiff competition or has yet to establish a strong brand identity in New Jersey's Flower category. The absence of Shaka in the top 30 for the Pre-Roll category in New Jersey further emphasizes the need for strategic adjustments to improve market penetration and brand visibility.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Shaka has shown a notable entry into the top 20 brands as of March 2026, securing the 58th rank. This marks a significant achievement given that Shaka was not in the top 20 in the preceding months. In contrast, The Growfather has consistently improved its position from 70th in December 2025 to 57th by March 2026, indicating a steady upward trend in sales. Meanwhile, Test Kitchen experienced fluctuations, peaking at 46th in January 2026 before dropping to 55th by March. Hillview Farms also showed variability, with its rank oscillating between 51st and 63rd over the same period. Shaka's emergence in March suggests a strategic breakthrough, potentially capturing market share from less stable competitors like Test Kitchen and Hillview Farms. This dynamic shift underscores the importance for Shaka to maintain its momentum and capitalize on the volatility of its rivals to enhance its market position further.
Notable Products
In March 2026, the top-performing product for Shaka was Gold Cash Gold Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 2,754 units. Following closely, Raspberry Hashplant Pre-Roll (1g) also in the Pre-Roll category, achieved the second rank. Banana Cake Pre-Roll (1g), which had consistently held the top spot from December 2025 through February 2026, fell to third place. Triangle Kush (3.5g) and Banana Cake #20 (3.5g), both in the Flower category, occupied the fourth and fifth positions respectively, marking their first appearance in the top rankings. This shift indicates a notable change in consumer preferences towards new pre-roll options over the previously favored Banana Cake Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
