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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Shaka’s mix in June 2026 concentrated 73.80% of sales in Flower with a 60.30% month-over-month climb and a 192.55% year-over-year gain, while Pre-Roll held 26.20% share with a 54.26% month-over-month rise and no year-over-year baseline reported; alongside this mix shift, average price fell 44.68% year over year to $15.85. With overall brand sales up 296.41% year over year and Flower ranked 18th in Connecticut, the widening gap between Flower’s 73.80% share and Pre-Roll’s 26.20% share signals a product-led surge concentrated in Flower that is pulling up aggregate volume faster than pricing is contracting.
The combination of a 60.30% month-over-month gain in Flower versus 54.26% in Pre-Roll, alongside Flower’s 192.55% year-over-year growth and an 18th rank in Connecticut Flower, implies Shaka is trading toward higher-volume Flower segments where price elasticity is accelerating unit throughput as prices reset 44.68% lower year over year. The category tilt—73.80% Flower share against 26.20% Pre-Roll—and the outsized 296.41% brand-level year-over-year growth indicate positioning centered on capturing Flower traffic now, with Pre-Roll acting as a secondary entry point that benefits from the same price-led demand expansion but does not yet shift the brand’s rank-based visibility beyond Flower.
Competitive Landscape
Shaka sits at rank #18 in CT Flower in June 2026, down 2 positions from #16 year over year, and 2 positions above its March 2026 mark of #20; juxtaposed with a peak of #14 in July 2025, the current placement is 4 ranks off that high and indicates a two-quarter stabilization rather than recovery. In contrast, Theraplant climbed from #5 to #1 year over year while growing sales by 69.2%, and Affinity Grow improved from #4 to #3 despite a 2.3% sales decline, signaling that upward mobility has been achievable for peers even with mixed revenue trends. With Shaka slipping 2 ranks YoY but improving 2 spots since March 2026, the trajectory implies mid-pack churn where incremental gains are possible but reclaiming the July 2025 peak likely requires share wins against leaders accelerating up the table.
Notable Products
Black Rock Lava Cake Pre-Roll (1g) delivered the standout move with a 381.7% month-over-month surge to rank 1, while Banana Cake Pre-Roll (1g) also climbed, up 91.3% at rank 2. With three Pre-Roll SKUs in the top ten occupying ranks 1, 2, and 6, the format concentrated the highest velocity positions, implying Shaka’s demand is tilting toward ready-to-use products.
On the Flower side, FRT (3.5g) jumped 155.3% to rank 5 and Great Lake Grapes (3.5g) rose 95.0% to rank 4, while Banana Cake #20 (3.5g) advanced 89.0% at rank 9. Four of the top ten are Flower SKUs, but their ranks trail the Pre-Rolls’ top-two hold, implying Flower is expanding volumes while ceding the peak ranks to Pre-Rolls as the near-term traffic driver.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
