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Mar-2026
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Overview
Market Insights Snapshot
Test Kitchen has shown a varied performance across different categories and states. In the Flower category, the brand has struggled to make a significant impact in New Jersey, with rankings slipping from 50th in December 2025 to 55th by March 2026. This downward trend suggests a challenge in maintaining competitiveness in this category. Despite this, the brand's sales in the Flower category showed an initial increase from December to January, before experiencing a decline in the subsequent months. The inability to break into the top 30 brands during this period indicates a need for strategic adjustments to improve their market presence.
Conversely, Test Kitchen has demonstrated a more positive trajectory in the Pre-Roll category in New Jersey. The brand's ranking improved from 27th in December 2025 to a commendable 17th by March 2026. This upward movement in rankings is accompanied by a significant increase in sales, particularly noted in March 2026. This suggests a growing consumer preference for Test Kitchen's Pre-Roll products, possibly due to effective marketing strategies or product quality improvements. The contrasting performances across these categories highlight the importance of targeted strategies for different product lines to capitalize on market opportunities effectively.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Test Kitchen has shown a promising upward trajectory in its rankings over the past few months, moving from 27th in December 2025 to 17th by March 2026. This notable improvement in rank is indicative of a positive trend in sales performance, as Test Kitchen's sales figures have consistently increased, culminating in a significant boost by March 2026. In comparison, Grown Rogue maintained a relatively stable position, fluctuating slightly but remaining within the top 20, while Verano experienced a decline in rank from 11th to 16th, suggesting potential challenges in maintaining market share. Meanwhile, TWAX and Legend have also shown fluctuations, with Legend making a notable climb to 18th in March 2026. Test Kitchen's consistent rise in rank and sales amidst these shifts highlights its growing competitiveness and potential to capture a larger market share in the New Jersey pre-roll market.
Notable Products
In March 2026, Zikigai Pre-Roll (1g) maintained its position as the top-performing product for Test Kitchen, with sales reaching 2003 units. Z Pie x Lemon Cherry Gelato Pre-Roll (1g) rose to the second position, showing a significant improvement from its fifth rank in February. Ogz x Rainbow Belts x Blue Andeeze Pre-Roll (1g) entered the rankings at third position, indicating a strong performance. Gassius Clay x Billy Kimber Pre-Roll (1g) held steady at fourth place, consistent with its February ranking. Perle di Sole Pre-Roll 5-Pack (2.5g) debuted in fifth position, marking its first appearance in the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
