.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Test Kitchen has demonstrated notable performance shifts across its product categories and geographical markets. In the New Jersey market, the brand's Flower category has shown a significant upward trajectory. Starting from a rank that was outside the top 30, Test Kitchen climbed to the 44th position by December 2025, reflecting a strong increase in consumer demand. This upward movement is indicative of a strategic focus or possibly improved product offerings that resonate well with consumers in this state. On the other hand, the Pre-Roll category in New Jersey saw fluctuations but ultimately improved its standing from 38th in September to 30th by December, suggesting a successful effort to capture a larger share of the pre-roll segment over the months.
Despite the progress in New Jersey, Test Kitchen's absence from the top 30 brands in other states or provinces during this period indicates potential areas for growth and expansion. The data suggests that while Test Kitchen is gaining traction in certain categories within New Jersey, there is room for improvement and market penetration in other regions. This could be a strategic opportunity for the brand to analyze successful strategies in New Jersey and replicate them in other states. The brand's ability to navigate these markets and improve its rankings could significantly impact its overall market presence and sales performance in the future.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Test Kitchen has shown a notable upward trajectory in its rankings and sales from September to December 2025. Initially ranked 69th in September and October, Test Kitchen made a significant leap to 44th place by November, maintaining this position in December. This improvement in rank coincides with a substantial increase in sales, from $46,042 in September to $152,660 in December, indicating a strong market presence and consumer acceptance. In contrast, Buoyant Bob experienced a gradual rise from 72nd to 57th place, with a notable sales spike in December, yet it remains behind Test Kitchen in both rank and sales. Meanwhile, High Wired consistently performed better, holding a steady 40th rank in November and December with higher sales figures, suggesting a competitive edge over Test Kitchen. The data suggests that while Test Kitchen is gaining momentum, it still faces stiff competition from brands like High Wired, which maintains a stronger foothold in the market.
Notable Products
In December 2025, the top-performing product for Test Kitchen was Perle di Sole Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales reaching 1498 units. Meat Breath x Lemon Cherry Airheadz (3.5g) in the Flower category climbed to the second position, improving from its fourth-place ranking in November. Zikigai Pre-Roll (1g) dropped to third place, despite maintaining a strong presence in the top ranks since November. Meat Breath x Lemon Cherry Airheadz Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, showing a significant presence in the Pre-Roll category. Z Pie x Lemon Cherry Gelato Pre-Roll (1g) saw a decline to fifth position from its previous second place in November, indicating a shift in consumer preference within the Pre-Roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
