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Apr-2025
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Overview
Market Insights Snapshot
Shatter House Extracts has experienced fluctuating performance in the Michigan market across different product categories. In the Concentrates category, the brand's ranking has seen a downward trend, beginning the year at 65th position in January and dropping to 75th by April. Despite this decline in rank, March saw a notable increase in sales, suggesting a temporary resurgence in consumer interest. Conversely, the Pre-Roll category also shows a declining trend, with a more pronounced drop from 53rd in January to 73rd in April. This indicates potential challenges in maintaining a competitive edge in a crowded market, especially as the brand failed to secure a spot in the top 30 in either category during these months.
The absence of Shatter House Extracts from the top 30 rankings in both categories in Michigan suggests that the brand is facing stiff competition. This absence is a critical indicator of the brand's current market position, as it highlights the need for strategic adjustments to improve visibility and consumer engagement. While the sales data for March in the Concentrates category shows a promising spike, the brand's overall downward movement in rankings across the months implies that sustaining growth will require innovative marketing strategies and perhaps product diversification. The data suggests that Shatter House Extracts needs to reassess its approach to regain a stronger foothold in the market.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Shatter House Extracts has experienced a notable decline in its rankings from January to April 2025, dropping from 53rd to 73rd. This downward trend in rank is accompanied by a decrease in sales, with April's figures significantly lower than those in January. In contrast, Cloud Cover (C3) has shown a positive trajectory, improving its rank from 87th in January to 65th in April, with sales peaking in March before a slight dip in April. Meanwhile, Hytek has consistently outperformed Shatter House Extracts, maintaining a higher rank throughout the period, though it too experienced a sales decline by April. Traphouse Cannabis Co. and Made By A Farmer have shown fluctuating ranks, with Traphouse Cannabis Co. missing from the top 20 in January and March, and Made By A Farmer showing improvement by April. These dynamics suggest that Shatter House Extracts faces increasing competition and may need to strategize to regain its market position.
Notable Products
In April 2025, the top-performing product for Shatter House Extracts was Platinum Kush Breath Pre-Roll (1g), securing the number one rank with sales figures reaching 1813 units. Lava Cake Pre-Roll (1g) followed in second place, while White Devil Pre-Roll (1.5g) held the third position. The Georgia Pie Pre-Roll (1.5g) improved its ranking from fifth in March to fourth in April, with sales slightly increasing from 1320 to 1333 units. Super Boof Pre-Roll (1.5g), previously ranked fourth in February, slipped to fifth place in April. These rankings indicate a strong preference for the 1g pre-roll category among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
