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Mar-2025
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Overview
Market Insights Snapshot
Shatter House Extracts has shown varied performance across different product categories in the state of Michigan. In the beverage category, the brand secured the 14th rank in December 2024 but did not maintain a position in the top 30 in subsequent months, which could indicate a decline in popularity or increased competition in that segment. In the concentrates category, the brand experienced significant fluctuations, starting at 41st place in December 2024, dropping to 69th in February 2025, and then slightly recovering to 61st by March 2025. This suggests a volatile market presence that may be influenced by consumer preferences or changes in the competitive landscape.
In the pre-roll category, Shatter House Extracts demonstrated a relatively stable performance, maintaining a position just outside the top 50, with minor fluctuations between 51st and 55th place from December 2024 to March 2025. This stability might indicate a consistent consumer base or effective brand loyalty strategies. However, the brand's presence in the edible and flower categories was less prominent, with rankings at 93rd and 80th, respectively, in December 2024, and no subsequent appearances in the top 30. This absence from the rankings in the following months could be a sign of challenges in gaining traction or expanding market share in these categories. Overall, while Shatter House Extracts shows potential in certain areas, there are opportunities for growth and improvement across various product lines in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Shatter House Extracts has experienced a relatively stable yet challenging position. Despite not breaking into the top 50, Shatter House Extracts has maintained a consistent rank in the low 50s from December 2024 to March 2025, indicating a steady presence but highlighting the need for strategic improvements to climb higher. Competitors such as Pure Options have shown a significant upward trajectory, moving from 75th place in December 2024 to 45th by March 2025, suggesting a strong growth in market share. Meanwhile, Hyman and Cloud Cover (C3) have fluctuated in rankings, with Hyman peaking at 49th in February 2025 and Cloud Cover (C3) making a notable climb from outside the top 20 to 56th by March 2025. This competitive environment emphasizes the need for Shatter House Extracts to innovate and differentiate its offerings to enhance its market position and capitalize on the growing demand in Michigan.
Notable Products
In March 2025, Biscotti Pancake Pre-Roll (1.5g) emerged as the top-performing product for Shatter House Extracts, leading the sales with a notable figure of 2117 units. Violet Fog Pre-Roll (1.5g) maintained its position at rank 2 from the previous month, showing consistent popularity. White Truffle Pre-Roll (1.5g) climbed to the third spot, indicating a strong rise in consumer preference this month. Biscotti Sherb Pre-Roll (1.5g) and Georgia Pie Pre-Roll (1.5g) held the fourth and fifth positions, respectively, marking their debut in the top five rankings. This shift in rankings highlights a dynamic change in customer preferences, with Biscotti Pancake Pre-Roll (1.5g) making a significant impact in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
