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Aug-2024
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Overview
Market Insights Snapshot
Shatter House Extracts has demonstrated notable performance across various product categories in Michigan. In the Beverage category, the brand has shown consistent upward movement, improving its rank from 15th in May 2024 to 12th by August 2024. This steady climb suggests a growing consumer preference for their beverage offerings. However, in the Concentrates category, Shatter House Extracts faced challenges, dropping out of the top 30 brands by August 2024. This decline indicates a potential area for improvement or increased competition within the market.
In the Edible category, Shatter House Extracts has made significant strides, moving from 86th place in May 2024 to 64th in August 2024. This improvement reflects a positive trend in consumer acceptance and market penetration for their edible products. Conversely, the brand experienced fluctuating performance in the Pre-Roll category, peaking at 37th place in July 2024 before falling to 42nd in August 2024. This volatility suggests that while there is interest in their pre-roll products, maintaining a consistent market position remains a challenge. The overall performance of Shatter House Extracts across these categories highlights both their strengths and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Shatter House Extracts has shown notable fluctuations in rank and sales over the past few months. Shatter House Extracts improved its position from 59th in May 2024 to 37th in July 2024, before slightly dropping to 42nd in August 2024. This indicates a general upward trend in market presence despite the recent dip. Comparatively, Caviar Gold experienced a more volatile ranking, moving from 46th in May to 68th in June, and then recovering to 40th in August. Meanwhile, Packwoods maintained a relatively stable position, fluctuating between 41st and 55th. ReLeaf and The Limit also showed significant movement, with ReLeaf entering the top 50 in August after not being in the top 20 in previous months, and The Limit reappearing at 47th in August. These shifts highlight the dynamic nature of the market, suggesting that while Shatter House Extracts has made commendable progress, continuous monitoring and strategic adjustments are essential to maintain and improve its competitive edge.
Notable Products
In August 2024, the top-performing product from Shatter House Extracts was Limoncello Infused Pre-Roll (1g), which secured the number one rank with sales of $4075. Pure Michigan Pre-Roll (1.5g) followed in second place, showing a significant improvement from its fourth rank in July 2024. Georgia Pie Pre-Roll (1.5g) ranked third, maintaining a consistent presence in the top rankings over the months. Candy Runtz Pre-Roll (1.5g) took the fourth spot, dropping from its second-place position in June 2024. Jealousy Pre-Roll (1.5g) rounded out the top five, slipping from the top position it held in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
