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Dec-2024
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Overview
Market Insights Snapshot
Shatter House Extracts has shown varied performance across different categories in the state of Michigan. Notably, their entry into the Beverage category in December 2024 with a rank of 14 marks a significant achievement, indicating a promising new venture for the brand. In the Concentrates category, Shatter House Extracts experienced fluctuations, starting at rank 31 in September, dropping to 65 by November, but then recovering to 34 in December. This rebound suggests a potential strategic adjustment or market reception that favored their products towards the end of the year. However, their presence in the Flower category was less consistent, as they failed to maintain a top 30 position by December, possibly reflecting a need for enhanced market strategies in this segment.
In the Edible category, Shatter House Extracts maintained a relatively stable yet modest presence, hovering around the 80s in rank throughout the last quarter of 2024. This consistency, albeit not in the top 30, suggests a steady consumer base but also highlights room for growth. Conversely, their performance in the Pre-Roll category was more dynamic, with ranks fluctuating from 46 in September, improving to 42 in October, then dropping to 63 in November before climbing back to 51 in December. This variability might indicate a competitive market environment or shifts in consumer preferences. Overall, while Shatter House Extracts has made strides in certain categories, there remain opportunities for growth and improvement, particularly in maintaining a stronger foothold in the highly competitive Flower and Edible markets.
Competitive Landscape
In the competitive pre-roll market of Michigan, Shatter House Extracts has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. In September 2024, Shatter House Extracts was ranked 46th, improving to 42nd in October, but then dropping to 63rd in November before recovering slightly to 51st in December. This volatility contrasts with competitors like Packs (fka Packwoods), which showed a more stable trajectory, ending December at 50th after a high of 47th in November. Meanwhile, Common Citizen maintained a relatively consistent position, hovering around the mid-40s to low 50s throughout the period. Notably, Cheech & Chong's demonstrated upward momentum, climbing from 61st in September to 48th by December. The entry of Pure Options into the rankings in December at 55th suggests new competitive pressures. These shifts highlight the importance for Shatter House Extracts to adapt its strategies to maintain and improve its market position amidst a competitive and evolving landscape.
Notable Products
In December 2024, Shatter House Extracts saw Candy Runtz Pre-Roll (1.5g) reclaim the top spot in product sales, with an impressive sale of 3,842 units. This product had previously slipped to fourth place in November but surged back to first place, indicating a strong consumer preference. The Tropicana Cookies Live Resin Infused Pre-Roll (1g) emerged as the second top-performing product, while Grand Daddy Purp Infused Pre-Roll (1g) secured the third position, both of which were new entrants in the rankings for December. Georgia Pie Pre-Roll (1g) and Biscotti Pancake Pre-Roll (1.5g) rounded out the top five, showcasing a consistent demand for pre-rolls. The notable shifts in rankings from previous months highlight a dynamic market where consumer preferences are rapidly evolving.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
