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Jun-2024
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Overview
Market Insights Snapshot
Shatter House Extracts has shown notable performance across various product categories in Michigan. In the Beverage category, the brand made a significant entry in April 2024, ranking 14th and maintaining this position through June 2024. This consistent ranking indicates a steady market presence, with sales figures increasing month over month from $12,864 in March to $15,173 in June. In the Concentrates category, Shatter House Extracts displayed impressive upward movement, climbing from 65th in March to a peak of 34th in May before slightly dropping to 39th in June. This trend suggests a growing acceptance and demand for their concentrates, even though they did not break into the top 30.
In the Edible category, Shatter House Extracts experienced fluctuations, starting at 73rd in March, dropping to 81st in May, and recovering to 65th in June. This volatility might highlight a competitive market or shifting consumer preferences. Meanwhile, the brand's performance in the Pre-Roll category has been relatively stable, with rankings consistently hovering around the mid-40s, except for a slight dip to 55th in May. Despite these fluctuations, the brand's sales figures in the Pre-Roll category have remained robust, peaking at $194,309 in April. These insights reveal that while Shatter House Extracts has areas of strong performance, there are opportunities for growth and stabilization in certain categories.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Shatter House Extracts has shown notable fluctuations in its rank and sales over recent months. From March to June 2024, Shatter House Extracts improved its rank from 67th to 45th, indicating a positive trend in market presence. However, its sales figures have seen some variability, peaking in April at $194,309 before slightly declining to $182,376 in June. Comparatively, Packwoods experienced a similar trend, with its rank fluctuating between 32nd and 53rd, and sales peaking at $279,878 in March before decreasing to $188,061 in June. Element demonstrated stronger performance, achieving a peak rank of 23rd in April and maintaining relatively high sales, particularly in April with $410,135. Meanwhile, Galactic (fka Galactic Meds) saw a decline in rank from 25th in March to 47th in June, with sales dropping from $353,026 to $182,098 over the same period. Lastly, Paul Bunyan appeared in the rankings starting in April, reaching a peak rank of 55th in June, with sales increasing from $89,357 in March to $130,710 in June. These insights suggest that while Shatter House Extracts is gaining ground, it faces stiff competition from brands like Element and Packwoods, which have shown stronger sales performance and higher ranks over the same period.
Notable Products
In June 2024, the top-performing product from Shatter House Extracts was Candy Runtz Pre-Roll (1.5g), achieving the highest sales figure of 2781 units. Following closely, Yuzu Cherry Gelato Pre-Roll (1.5g) and Biscotti Sherb Pre-Roll (1.5g) secured the second and third ranks, with notable sales figures as well. Biscotti Pancake Pre-Roll (1.5g) ranked fourth, showing a slight decline from its third position in April 2024. Cheetah Piss Pre-Roll (1.5g) completed the top five, indicating strong performance across the Pre-Roll category. Overall, the rankings highlight consistent demand for pre-roll products from Shatter House Extracts.
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