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Oct-2025
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Overview
Market Insights Snapshot
Shatter House Extracts has shown varied performance across different categories and states, with notable activity in Michigan. In the Concentrates category, the brand has seen fluctuating rankings, beginning at 49th in July 2025 and dropping to 56th by October 2025. This downward trend is accompanied by a decrease in sales from $78,485 in July to $54,473 in October, indicating potential challenges in maintaining market share. However, in the Edible category, the brand was absent from the top 30 until it secured the 80th position in October, suggesting a new but modest entry into this segment. Such movements highlight the brand's efforts to diversify its product offerings despite the competitive market landscape in Michigan.
In addition to their presence in the Concentrates and Edible categories, Shatter House Extracts has also ventured into the Pre-Roll category in Michigan. Although they did not rank in the top 30 for July through September, they achieved the 87th position in October, marking a noteworthy entry. This suggests that while their presence in the Pre-Roll market is still emerging, there is potential for growth. The brand's performance across these categories indicates a strategic attempt to establish a foothold in multiple segments, though it faces significant competition and market dynamics that influence its rankings. This data provides a glimpse into the brand's current market position and the challenges it must navigate to improve its standing.
Competitive Landscape
In the competitive landscape of Michigan's pre-roll category, Shatter House Extracts has made a notable entry by securing the 87th rank in October 2025. This marks its debut in the top 100, indicating a positive trajectory in sales and market presence. In contrast, Packs (fka Packwoods) experienced a decline, dropping from 55th in July to 88th by October, suggesting a potential opportunity for Shatter House Extracts to capture market share from established players. Meanwhile, Treetown and Dubs & Dimes have shown fluctuating ranks, with Treetown improving from 84th in July to 86th in October and Dubs & Dimes slipping from 62nd to 85th over the same period. The consistent sales performance of Shatter House Extracts, despite its lower initial rank, positions it as a brand to watch, particularly as competitors like Hazy Daze remain outside the top 90. This dynamic suggests that Shatter House Extracts is poised for further growth and could leverage the shifting market dynamics to enhance its standing in Michigan's pre-roll sector.
Notable Products
In October 2025, the top-performing product from Shatter House Extracts was the Pink Runtz Infused Pre-Roll (1g), maintaining its leading position from August with sales reaching 4,749 units. The Michigan Cherry Gummies 10-Pack (200mg) secured the second spot, consistent with its ranking in July, with sales of 2,881 units. The Grape Gummies 10-Pack (200mg) improved its ranking from fourth in July to third in October, showing a steady increase in popularity. Sherb Cream Pie Pre-Roll (1g) entered the rankings for the first time in October, taking the fourth position with 2,825 units sold. The Blue Raspberry Gummies (200mg) also made its debut in the top five, ranking fifth with sales of 2,667 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
