Market Insights Snapshot
Shatter House Extracts has shown significant presence in the Michigan cannabis market across several categories. In the Beverage category, the brand has maintained a steady position within the top 20 brands, holding the 14th rank from September to November 2023. However, a slight decrease in sales was noted over these months. In the Edible category, Shatter House Extracts showed a bit of fluctuation, with a slight dip in the ranking from 54 in August to 57 in October, but bounced back to 51 in November. This was accompanied by a drop in sales in September and October, but a noticeable increase in November.
On the other hand, in the Pre-Roll category, the brand experienced a significant downward trend, falling from the 40th position in August to 70th in November. This was mirrored in the sales figures as well, which showed a consistent decrease over these months. In the Vapor Pens category, Shatter House Extracts fell drastically from 58th in August to 98th in September, after which it did not appear in the top 20 brands, indicating a potential area of concern. The Concentrates category also saw the brand outside the top 20 rankings. While the exact positions are not known, the sales figure for August was quite substantial, suggesting that Shatter House Extracts does have a presence in this category, albeit not among the top performers.
In the Pre-Roll category within Michigan, Shatter House Extracts has experienced a steady decline in rank from August to November 2023, moving from 40th to 70th. This indicates a decrease in sales, which is also reflected in the data. In comparison, Cookies has maintained a higher rank throughout the same period, despite experiencing a slight dip in October. MKX Oil Company has shown a more volatile performance, with a significant improvement in October, followed by a sharp drop in November. Paper Planes and Gold Crown were not in the top 20 brands in some of the months, indicating lower sales. Overall, Shatter House Extracts is facing stiff competition and needs to strategize to improve its market position.
In November 2023, the top-performing product from Shatter House Extracts was the 'King Louis XIII Pre Roll (1.5g)', rising from 5th place in October to 1st, generating 4732 units in sales. The 'Banana Man Pre-Roll (1.2g)' dropped from its consistent first-place position to second, while the 'Apple Fritter Pre-Roll (1.5g)' also saw a decline, moving from first to third place. The 'Marshmallow OG Pre-Roll (1.5g)' entered the top 5 for the first time in November, securing the fourth position. Lastly, the 'Gush Mintz Pre-Roll (1.5g)' fell from 2nd place in October to 5th place in November.