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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sinse Cannabis leaned further into its core Flower base at 48.20% share, but the faster YoY velocity came from Pre-Roll at 111.66% and Edible at 93.39%, while Flower rose 27.52% and Vapor Pens increased 32.36%. Month over month, Vapor Pens expanded 14.90% and Concentrates rose 10.60%, outpacing Flower’s 2.95% and Pre-Roll’s 0.35%, which nudged the mix toward inhalables with higher ticket sizes despite a 20.57% brand-wide average price decline; this pattern implies the brand is trading volume into formats with higher unit pricing while keeping Flower as the anchor. With a 4th-place rank in Flower in Missouri and a 48.20% category share of sales, the brand’s near-term growth will hinge on sustaining Vapor Pens’ 14.90% MoM momentum and converting Pre-Roll’s 111.66% YoY surge into incremental share without diluting Flower’s rank position.
The mix shift toward Vapor Pens at 23.89% share and Concentrates at 6.48%, combined with minimal Pre-Roll MoM change at 0.35%, suggests the brand is anchoring trial in Pre-Roll while pushing repeat through oil-based formats, a positioning that supports basket expansion even as average prices fall 20.57% YoY. Given the 4th-place Flower ranking in Missouri and Flower’s 2.95% MoM growth, the portfolio can use Flower as traffic while Vapor Pens’ 14.90% MoM and Concentrates’ 10.60% MoM act as margin stabilizers; this implies a pathway to defend Flower rank while reallocating promo depth toward oil SKUs that grew 32.36% YoY in Vapor Pens and 31.04% YoY in Concentrates.
Competitive Landscape
Sinse Cannabis is ranked #4 in MO Flower in May 2026, improving 1 position from #5 year over year, while holding flat versus February 2026 at #4; this sits below its peak of #3 in October 2025 and ahead of a current #5 for Good Day Farm, which climbed from #9 to #5 as its sales grew 1.12% year over year, compared with a 30.59% year-over-year sales decline at CODES that coincided with a slide from #2 to #3. At the very top, Flora Farms stayed at #1 despite a 17.84% year-over-year sales contraction, while Illicit / Illicit Gardens advanced from #3 to #2 on 5.78% year-over-year growth; the mix of a declining #1 and a retreating #3 suggests that Sinse Cannabis’s steady #4 position with a +1 rank gain year over year sets up a feasible path to re-test #3 if current competitor trends persist.
Notable Products
Blueberry Muffin (Bulk) posted the largest month-over-month gain at +54.7% and climbed to rank 2 in May 2026, while Permanent Marker (Bulk) fell -29.1% and sat at rank 7. Flower SKUs held six of the top ten positions, with Lemon Royale (Bulk) up +21.3% at rank 1 and Jungle Cookie (Bulk) up +30.8% at rank 5, indicating the bulk Flower tier is concentrating share even as some single-gram Flower like Lemon Cane (1g) remained mid-table at rank 6. Pre-Roll softness pulled against this mix, with Blueberry Muffin Pre-Roll 3-Pack (1.5g) down -13.2% at rank 8 and Jungle Cookies Pre-Roll 3-Pack (1.5g) down -24.6% at rank 9, even though Cereal Milk Pre-Roll 3-Pack (1.5g) held rank 10 with $122,246 in sales. The pattern implies Sinse Cannabis is tilting toward bulk Flower velocity over Pre-Roll replenishment, prioritizing higher-volume Flower turns to anchor leadership while trimming exposure to underperforming Pre-Roll formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
