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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Sitka Weedworks concentrated 72.08% share in Flower while Pre-Roll accounted for 27.92%, with Flower up 125.89% year over year and 31.37% month over month, versus Pre-Roll down 7.64% year over year and -13.01% month over month; average price fell 15.80% year over year to $25.80 while Flower carried a higher $28.49 ticket than the $20.74 in Pre-Roll. Within British Columbia, this tilt toward Flower corresponds with a category rank position of 32 in Flower, implying the brand is trading volume into the fastest-growing piece of its mix while ceding share in Pre-Roll.
The shift toward a 72.08% Flower mix alongside a 31.37% month-over-month gain, paired with a 13.01% month-over-month decline in Pre-Roll and a 15.80% year-over-year price reduction, implies Sitka Weedworks is using price architecture to accelerate Flower penetration and reposition as a value-led Flower player in British Columbia. With Pre-Roll contracting 7.64% year over year while Flower expanded 125.89% year over year, the current posture suggests prioritizing rank improvement from 32 in Flower over defending Pre-Roll share, aiming to consolidate demand where pricing elasticity is yielding outsized volume response.
Competitive Landscape
Sitka Weedworks is ranked #32 in BC Flower in July 2026, improving 44 positions from #76 year over year and jumping 58 spots from #90 in April 2026, while this #32 also marks its peak to date; in contrast, Good Supply moved from #6 to #2 with 42.9% YoY sales growth and Big Bag O' Buds edged from #2 to #1 with 6.4% YoY growth, whereas The Original Fraser Valley Weed Co. slipped from #1 to #4 amid a 23.9% YoY sales decline; the pattern implies Sitka Weedworks’ rapid ascent is driven more by recent share capture than category tailwinds, setting expectations for continued rank volatility as leaders consolidate near the top.
Notable Products
Gas Berry Smalls (3.5g) posted the largest movement in July 2026 with a 166.5% month-over-month surge to $57,255 and climbed into rank 2, while Legends - Sherb Cookies (14g) also accelerated 138.8% to rank 4, indicating Flower drove the month’s upside. Against that, Legends - TKO (7g) fell 49.0% to rank 9 and Legends - Funk Marker Pre-Roll 10-Pack (5g) dropped 28.4% to rank 6, as Pre-Rolls took three declines over -25% while the top-two ranks were Flower. Legends - Tahiti Punch Smalls (3.5g) held rank 1 with a modest -1.9% change, and four of the top ten are Flower SKUs, concentrating momentum in value-size Flower rather than multi-pack Pre-Rolls. The pattern implies Sitka Weedworks is tilting assortment and demand toward affordable Flower formats while de-emphasizing larger Pre-Roll packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
