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Dec-2025
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Overview
Market Insights Snapshot
Dom Jackson has shown varied performance across different categories in Ontario and Saskatchewan. In Ontario, the brand's presence in the Concentrates category was not prominent, as it did not rank in the top 30 throughout the final months of 2025, which could indicate a need for strategic adjustments or increased competitive pressure. However, in the Flower category, Dom Jackson made a notable return to the rankings in December, achieving the 87th position after not being in the top 100 in October. This suggests a potential rebound or successful marketing efforts. The Pre-Roll category in Ontario saw consistent improvement, with the brand climbing from 88th in September to 60th by December, indicating a steady increase in popularity or sales momentum.
In Saskatchewan, Dom Jackson's performance in the Concentrates category was remarkably strong, maintaining a top 6 position throughout the last quarter of 2025 and improving to 4th place by December. This consistent high ranking highlights the brand's strong market presence and consumer preference in this category within the province. Conversely, the Pre-Roll category experienced fluctuations, with rankings dipping to 52nd in November but recovering to 34th by December. Such movement could reflect shifts in consumer demand or competitive dynamics. Overall, Dom Jackson's performance in Saskatchewan's Concentrates category is a standout, while the Pre-Roll category presents opportunities for further growth and stabilization.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dom Jackson has shown a significant upward trajectory in terms of rank and sales over the last few months of 2025. Starting from a rank of 88 in September, Dom Jackson climbed to 60 by December, indicating a strong performance compared to its competitors. Notably, brands like XPLOR and BC Doobies maintained relatively stable rankings, with XPLOR consistently around the 58th position and BC Doobies experiencing a slight decline from 49 to 61. Meanwhile, Weed Me and Tenzo showed fluctuating ranks, with Weed Me dropping from 61 to 62 and Tenzo improving from 79 to 59. This upward movement for Dom Jackson, especially in December where its sales surged to levels comparable with Tenzo, suggests a growing market presence and consumer preference, potentially driven by strategic marketing or product differentiation.
Notable Products
In December 2025, Gas Mask Pre-Roll 3-Pack (1.5g) emerged as the top-performing product for Dom Jackson, climbing to the number one rank with notable sales of 2285 units. Ghost Banner Pre-Roll 3-Pack (1.5g) followed closely in second place, maintaining a strong performance with a slight drop from its top position in November. Banjo Pre-Roll 3-Pack (1.5g) held steady in third place despite a significant sales increase. The Gas Mask Pre-Roll 12-Pack (6g) remained consistent in fourth place, showing a steady rise in sales since October. A new entry, Exhaust Haze Shatter (1g), entered the rankings in December at fifth place, indicating a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
