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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Dom Jackson’s mix leaned into Pre-Roll at 55.10% share with 87.11% year-over-year growth and 10.71% month-over-month, while Flower held 23.42% share with 123.97% YoY and 16.87% MoM. Concentrates expanded to 18.86% share on 540.40% YoY and 34.61% MoM, whereas Vapor Pens contracted to 2.61% share with a -13.25% MoM and no YoY baseline. The brand’s average price moved down 4.90% YoY to $28.14, alongside Pre-Roll pricing at $24.10 and Flower at $41.94, which, coupled with 133.35% overall sales growth and a Pre-Roll rank of 57 in Saskatchewan, indicates a portfolio tilting toward faster-turn, mid-priced formats while trimming exposure to a lagging pen segment.
The acceleration in Concentrates (540.40% YoY; +34.61% MoM) against steady Pre-Roll gains (87.11% YoY; +10.71% MoM) suggests Dom Jackson is broadening beyond single-format dependence, using value-leaning price points to expand reach as Vapor Pens recede (-13.25% MoM; 2.61% share). With Flower advancing 123.97% YoY and 16.87% MoM yet priced 73.9% above Pre-Roll, the mix implies a barbell positioning: accessible Pre-Roll driving volume and higher-ticket Flower anchoring trade-up, while Concentrates’ rising 18.86% share signals a developing competency that can lift rank from 57 in Saskatchewan if sustained.
Competitive Landscape
Dom Jackson sits at #72 in ON Pre-Roll for July 2026, improving 8 positions from #80 year over year but slipping 4 spots from #68 near its December 2025 peak of #67; versus three months ago, rank improved 6 positions from #78 while trailing the category leaders where Back Forty / Back 40 Cannabis climbed from #2 to #1 and General Admission fell from #1 to #2 amid a 23.22% sales decline. The split signals a mid-pack brand regaining ground YoY (+8 ranks) but ceding momentum intra-year (-4 vs peak), implying that without a near-term step-change it will remain distant from the top five where Spinach advanced from #14 to #5 on 65.34% YoY sales growth.
Notable Products
Mary-go-round (3.5g) set the tone in July 2026 with a -15.6% month-over-month drop while holding rank 5, contrasted by Exhaust Haze Shatter (1g) jumping +42.9% into rank 4, which signals wallet share rotating away from Flower toward Concentrates. Banjo Pre-Roll 3-Pack (1.5g) gained +20.7% to stay at rank 1 while the Gas Mask Pre-Roll 10-Pack (5g) advanced +31.3% into rank 6, and six of the top ten are Pre-Roll SKUs, indicating bundle formats are consolidating the leaderboard. Gas Pack (7g) rose +30.1% at rank 8 on $49,738 in sales while Ghost Banner Pre-Roll 3-Pack (1.5g) was essentially flat at +0.1% at rank 3, implying momentum is accruing to value-forward or larger-count options over single-flower bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
