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Apr-2025
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Overview
Market Insights Snapshot
Dom Jackson's performance across categories and states reveals some interesting trends. In Alberta, the brand did not make it into the top 30 in the Flower category from January to April 2025, indicating potential challenges in gaining traction in this market. This absence from the top ranks could suggest either a highly competitive landscape or a need for Dom Jackson to refine their strategy in Alberta. Meanwhile, in Ontario, Dom Jackson has shown a consistent presence in the Pre-Roll category, maintaining a stable rank around the high 70s throughout the first four months of 2025. This stability in Ontario suggests a steady demand for their products, although there is room for improvement to break into higher rankings.
Analyzing the sales trends, Dom Jackson experienced a slight increase in sales from February to March 2025 in Ontario's Pre-Roll category, which could indicate growing consumer interest or successful marketing efforts during that period. However, the rank dropped back to 78th in April, suggesting that sustaining momentum might be a challenge. The absence from the top 30 in Alberta's Flower category is noteworthy, as it highlights a potential gap in market penetration or consumer preference that the brand might need to address. Overall, Dom Jackson's performance reflects both opportunities and challenges, with Ontario showing more promise compared to Alberta in the early months of 2025.
Competitive Landscape
In the competitive landscape of Pre-Roll brands in Ontario, Dom Jackson has shown a steady performance, maintaining a consistent presence in the rankings from January to April 2025. Despite not breaking into the top 70, Dom Jackson's rank improved slightly from 78th in January and February to 73rd in March, before settling back to 78th in April. This fluctuation suggests a competitive market where brands like Fleur De L'ile, which consistently ranked higher, and RIPPED, which showed a notable improvement in March, are vying for dominance. Dom Jackson's sales trajectory mirrors its rank, with a peak in March, indicating a potential for growth if the brand can capitalize on market trends. Meanwhile, competitors such as Broken Coast and Nugz have shown varied sales performances, with Broken Coast experiencing a sales increase in March and April, and Nugz showing a decline in March but a recovery in April. This competitive analysis highlights the dynamic nature of the Ontario Pre-Roll market and underscores the importance for Dom Jackson to leverage strategic marketing and product differentiation to enhance its market position.
Notable Products
In April 2025, Banjo Pre-Roll 3-Pack (1.5g) maintained its top position in the Pre-Roll category for Dom Jackson, with sales reaching 2314 units. Ghost Banner Pre-Roll 3-Pack (1.5g) held steady at the second rank, showing consistent performance across the months. Gas Mask Pre-Roll 3-Pack (1.5g) remained third, reflecting stable sales figures throughout the period. Oreoz Pre-Roll (1g) also kept its fourth position, indicating steady demand. Notably, Truffle Butter (7g) reappeared in April with a rank of 5, having been absent from the rankings in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
