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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Dom Jackson’s mix tilted toward Pre-Roll at 43.30% share with year-over-year growth of 113.63% and month-over-month growth of 1.73%, while Flower climbed to 30.44% share on 257.30% YoY and 51.14% MoM. Concentrates expanded to 22.43% share with 584.95% YoY and 20.13% MoM, whereas Vapor Pens held 3.83% share on 59.47% YoY and 6.06% MoM. With Pre-Roll positioned as the volume anchor yet Flower and Concentrates posting sharper MoM gains of 51.14% and 20.13% respectively, the pattern implies a pivot from a single-category driver toward a three-pillar portfolio where faster-growing Flower and Concentrates increasingly balance Pre-Roll’s scale.
Average price fell 11.60% year over year to $27.53 even as overall brand sales rose 190.16% YoY, and in category detail Flower averaged $30.61 while Concentrates averaged $30.32, compared with Pre-Roll at $23.90. In Ontario Pre-Roll ranked 66, and with Pre-Roll’s 1.73% MoM growth lagging Flower’s 51.14% and Concentrates’ 20.13%, the mix and pricing shifts imply Dom Jackson is trading into higher-value segments to improve positioning beyond a rank-66 Pre-Roll footing while using lower-priced Pre-Roll to sustain traffic.
Competitive Landscape
Dom Jackson sits at #66 in ON Pre-Roll for August 2026, improving 21 positions from #87 year over year, and edging up 5 spots from #71 in May 2026; this also marks a peak rank of #66 in August 2026 with a 0-position change month over month. Competitive context tightened as Back Forty / Back 40 Cannabis moved from #2 to #1 while growing sales 56.6% year over year, and General Admission slipped from #1 to #2 with a 28.1% sales decline, indicating that gains are coming from leadership reshuffling rather than broad category lift. With Thumbs Up Brand jumping from #10 to #3 alongside 70.7% sales growth and Spinach rising from #14 to #5 with 81.6% growth, Dom Jackson’s rise from #87 to #66 implies it is benefiting from churn outside the top tier but must accelerate beyond a 5-rank three-month climb to convert transient rank relief into durable mid-tier positioning.
Notable Products
Dom's Dime Piece (1g) posted the standout change in August 2026 with a 158.6% month-over-month surge, jumping into rank 2 while Mary-go-round (3.5g) advanced 71.5% to rank 4. In contrast, Gas Mask Pre-Roll 3-Pack (1.5g) fell 20.9% to rank 6 as Banjo Pre-Roll 3-Pack (1.5g) held rank 1 with a 5.9% lift, signaling share shift toward value Flower over legacy Pre-Rolls.
Four of the top ten are Pre-Roll SKUs, yet their momentum split is clear with Gas Mask Pre-Roll 10-Pack (5g) down 6.6% at rank 8 while Banjo Pre-Roll 10-Pack (5g) gained 14.9% at rank 9, indicating format preference concentrating in the Banjo line. Meanwhile, Concentrates like Exhaust Haze Shatter (1g) rose 12.7% at rank 5 and Flatline Shatter (1g) climbed 23.8% at rank 10, and Flower depth broadened as Gas Pack (7g) added 23.9% alongside Mary-go-round’s rise, implying a shift toward larger baskets anchored by Flower with selective traction in value Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
