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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dom Jackson’s mix tilted toward Pre-Roll at 49.99% share with 79.35% year-over-year growth and 40.69% month-over-month growth, while Flower held 23.29% share on 163.08% year-over-year and 31.43% month-over-month gains; this coincided with an overall brand sales increase of 166.11% year over year and a 4.42% decline in average price. The outsized surge in Concentrates to 17.82% share came with 1,986.58% year-over-year growth but only 2.34% month-over-month growth, whereas Vapor Pens at 8.90% share accelerated 281.21% month over month amid no comparable year-ago base; taken together, the mix implies a pivot from a Pre-Roll-led base toward a broader inhalables portfolio concentrated in mid-priced formats as average price pressure spreads across categories.
With Pre-Roll ranking 35th in Saskatchewan, the 40.69% month-over-month lift paired with a 79.35% year-over-year gain suggests headroom to upgrade position via depth rather than price cuts, while Flower’s 163.08% year-over-year growth and 31.43% month-over-month rise signal complementary trade-up opportunities at a higher average price point. The juxtaposition of Vapor Pens’ 281.21% month-over-month spike against Concentrates’ 2.34% month-over-month plateau, despite 1,986.58% year-over-year growth, implies trial-driven volatility in newer formats that can be converted to repeat if the brand stabilizes pricing around the 4.42% year-over-year decline and leans on Pre-Roll’s 49.99% share to anchor visibility.
Competitive Landscape
Dom Jackson sits at rank #71 in ON Pre-Roll for May 2026, improving 6 positions from #77 year over year while also rising 7 spots from #78 in February 2026; however, the brand remains 4 places below its peak rank of #67 reached in December 2025 and trails the top tier where Back Forty / Back 40 Cannabis climbed from #3 to #1 as General Admission slid from #1 to #2 alongside a -13.6% sales contraction. With Jeeter dropping from #2 to #3 amid a -48.4% YoY sales decline and Thumbs Up Brand advancing from #7 to #4 on +40.6% growth, Dom Jackson’s modest rank ascent alongside a still-sub-70 placement indicates incremental gains that are not yet converting into competitive pressure on the leaders, implying the trajectory points to stabilization rather than a near-term breakout.
Notable Products
Ghost Banner Pre-Roll 3-Pack (1.5g) posted the most abrupt move in May 2026 with +103.4% MoM to rank 3, while Gas Mask Pre-Roll 3-Pack (1.5g) climbed +63.6% to rank 2, together indicating momentum concentrated at the very top of the lineup. Mary-go-round (3.5g) surged +124.6% to rank 4 while Gas Pack (7g) fell -11.7% to rank 8, and Banjo Pre-Roll 10-Pack (5g) slipped -8.3% at rank 7, pointing to a divergence where single-SKU formats outpace larger multi-packs. Four of the top ten are Pre-Roll SKUs with the Banjo Pre-Roll 3-Pack (1.5g) holding rank 1 at +35.6% MoM and the category also represented at rank 10, implying a portfolio skew toward small-format, repeatable buys over bulk or legacy concentrates; this mix signals Dom Jackson is tilting assortment toward fast-turning impulse formats and away from larger pack sizes despite one Concentrates SKU jumping +91.2%.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
