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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Dom Jackson’s mix tilted toward Pre-Roll at 47.12% share while ranking 69th in Ontario Pre-Roll, even as Pre-Roll declined month over month by 25.73% against a 77.12% year-over-year gain. Flower held 23.97% share with a 184.31% year-over-year increase but slipped 36.02% month over month, whereas Concentrates advanced to 22.66% share with a 390.42% year-over-year surge and a 18.90% month-over-month rise; Vapor Pens remained smaller at 6.25% share with 25.42% year-over-year and 25.21% month-over-month growth. With brand-level sales up 124.03% year over year alongside a 9.30% lower average price and Ontario as the top market, the pattern implies a pivot from volume-heavy Pre-Roll and Flower into higher-growth Concentrates and Vapor Pens, positioning October 2026 as a transition month rather than a contraction.
The simultaneous month-over-month pullback in Pre-Roll (-25.73%) and Flower (-36.02%) with gains in Concentrates (+18.90%) and Vapor Pens (+25.21%) implies an intentional reweighting toward higher-price-point formats, supported by category average prices of $31.36 in Concentrates and $40.93 in Vapor Pens versus $23.97 in Pre-Roll and $25.25 in Flower. Coupled with a 69th rank in Ontario Pre-Roll and a brand-wide 124.03% year-over-year sales increase despite a 9.30% average price decrease, the thesis is that Dom Jackson is exchanging lower-margin scale for mix-driven growth leverage, using October 2026 softness in core inhalables to seed sustained share gains where velocity and price elasticity are more favorable.
Competitive Landscape
Dom Jackson ranks #69 in ON Pre-Roll for October 2026, improving 11 positions year over year from #80 while slipping 17 spots from a peak at #52 in September 2026, and down 3 ranks from #72 three months ago; this mix of a 13.8% YoY rank climb alongside a 32.7% drop from last month’s peak signals volatility concentrated in late-quarter weeks more than steady momentum. Against category leaders, Back Forty / Back 40 Cannabis moved from #2 to #1 with 75.6% YoY sales growth while General Admission slipped from #1 to #2 amid a 28.3% YoY sales decline, indicating share is consolidating at the top as Spinach climbed from #17 to #4 with 152.4% YoY growth; by contrast, Dom Jackson’s climb from #80 to #69 YoY paired with a 3-rank drop since July 2026 implies incremental gains are vulnerable to rapid displacement when high-growth entrants surge.
Notable Products
Dom Jackson leans on a concentrated lineup in October 2026, with the top 10 items accounting for 67.3% of sales and Gas Mask Pre-Roll 10-Pack (5g) alone at 11.7%. That concentration sits alongside a premium stance, with average prices 17.9% above similar products, so most of its sales ride on a few higher-priced staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
