.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dom Jackson's performance in the pre-roll category in Ontario has shown a consistent upward trend over the early months of 2025. Although the brand did not rank within the top 30, their movement from the 81st position in December 2024 to the 72nd position by March 2025 indicates a positive trajectory. This improvement in ranking is noteworthy, especially considering the competitive nature of the cannabis market in Ontario. Despite a dip in sales in January and February, the brand rebounded in March, suggesting a potential strategy shift or successful promotional efforts that helped regain momentum.
While Dom Jackson's absence from the top 30 rankings could be seen as a disadvantage, the steady climb in their position could imply underlying growth strategies that are beginning to take effect. The brand's journey through the ranks in Ontario's pre-roll category highlights a gradual but promising increase in market penetration. This trend suggests that Dom Jackson may be gaining traction among consumers, possibly due to product quality or increased brand recognition. However, the exact factors driving this performance remain to be fully explored, leaving room for further analysis and insights into their market strategies.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll market, Dom Jackson has demonstrated a steady improvement in rank over the months from December 2024 to March 2025. Starting at rank 81 in December, Dom Jackson climbed to rank 72 by March, indicating a positive trend in market presence. In comparison, Tuck Shop maintained a relatively stable position, ending at rank 71 in March, while 7 Acres showed a more significant upward trajectory from rank 92 in December to 69 in March. Meanwhile, RIPPED entered the top 20 in January at rank 88 and improved to 73 by March, showcasing a similar upward trend. Although Broken Coast remained outside the top 20 throughout this period, its sales figures suggest a competitive presence. Dom Jackson's sales figures in March were slightly higher than those of Broken Coast, indicating a competitive edge in sales performance. This upward trend in rank and competitive sales figures positions Dom Jackson favorably against its competitors in the Ontario Pre-Roll market.
Notable Products
In March 2025, the top-performing product for Dom Jackson was the Banjo Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, reclaiming its position as the number one seller with sales of 2379 units. The Ghost Banner Pre-Roll 3-Pack (1.5g) followed closely in second place, having dropped from its first-place position in February. The Gas Mask Pre-Roll 3-Pack (1.5g) consistently held its third-place ranking from previous months. Oreoz Pre-Roll (1g) maintained its steady fourth-place position throughout the months. Notably, the Gas Pack (7g) entered the rankings at fifth place, marking its debut in the sales list for March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
