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Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Dom Jackson has shown a fluctuating performance across different categories. Notably, in the Pre-Roll category, the brand improved its ranking from 85th in August 2025 to 72nd by November 2025. This upward trend is complemented by a consistent increase in sales, peaking at 168,512 in October before slightly dipping in November. However, the brand did not make it into the top 30 for the Flower category during this period, which could be seen as an area needing strategic focus. Additionally, while Dom Jackson entered the Vapor Pens category in September 2025 at 96th place, they improved to 79th by October, indicating potential growth in this segment.
In Saskatchewan, Dom Jackson has maintained a strong presence in the Concentrates category, consistently ranking within the top 10, climbing from 8th in August to 5th by November 2025. This steady rise is supported by a notable increase in sales, demonstrating a robust demand for their concentrates. On the other hand, the Pre-Roll category presented a more volatile performance, with the brand not appearing in the top 30 in August, jumping to 38th in October, and then dropping to 52nd in November. These shifts suggest that while there is potential in the Pre-Roll segment, maintaining a stable ranking might require additional attention and strategy adjustments.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Dom Jackson has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 85 in August 2025, Dom Jackson improved to 72 by November 2025, indicating a positive trend in its market presence. This improvement is significant when compared to competitors like Big Bag O' Buds, which consistently remained outside the top 70, and SUPER TOAST, which saw a decline from rank 49 to 77 in the same period. Meanwhile, LITTI showed a fluctuating pattern but ended up at rank 67 in November, slightly ahead of Dom Jackson. Despite the competitive pressure, Dom Jackson's sales figures have shown resilience, with a noticeable increase from September to October, contrasting with the declining sales of Castle Rock Farms and others. This suggests that Dom Jackson is gaining traction and could potentially climb higher in the rankings if the trend continues.
Notable Products
In November 2025, Dom Jackson's top-performing product was the Ghost Banner Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking with sales reaching 1794 units. The Gas Mask Pre-Roll 3-Pack (1.5g) held steady in second place, showing consistent performance over the months. Banjo Pre-Roll 3-Pack (1.5g) dropped from first place in October to third place in November, indicating a slight decline in its sales momentum. The Gas Mask Pre-Roll 12-Pack (6g) remained in fourth place since its introduction in October, while Mary-go-round (3.5g) in the Flower category stayed in fifth place, showing a decrease in sales from October. Overall, the rankings highlight a stable top three, with notable shifts primarily affecting the lower-ranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
