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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Dom Jackson’s mix tilted toward Pre-Roll at 57.27% share with year-over-year growth of 53.55% but a month-over-month decline of 13.76%, while Flower held 22.94% share with 123.85% YoY growth and a 30.44% MoM decline. Concentrates expanded to 16.58% share with an 854.43% YoY surge but slipped 26.22% MoM, and Vapor Pens contracted to 3.21% share with a 71.15% MoM drop and no prior-year baseline. With brand-level sales up 102.91% YoY and the average price down 1.40%, the pattern implies volume-led expansion anchored in Pre-Roll and newer traction in Concentrates, while sequential softness across all categories signals mid-quarter recalibration rather than a mix reversal.
These shifts imply a positioning that prioritizes scale in Pre-Roll for sustained reach while using fast-growing Concentrates to diversify margin pathways, as evidenced by 57.27% share in Pre-Roll alongside an 854.43% YoY gain in Concentrates and a 26.22% MoM pullback that indicates sensitivity to short-cycle promotions. The 22.94% share in Flower paired with a 123.85% YoY increase but a 30.44% MoM decline suggests tactical depth rather than a flagship role, and the 3.21% share with a 71.15% MoM decline in Vapor Pens frames it as a peripheral bet. Taken together with a 1.40% YoY price decrease and a 102.91% YoY brand sales increase, the thesis is volume-first leadership in value-accessible formats with Concentrates as the swing lever for mix upgrades when promotional intensity eases.
Competitive Landscape
Dom Jackson sits at #71 in ON Pre-Roll in June 2026, improving 3 ranks from #74 year over year and 5 ranks from #76 over the past three months, while still trailing its peak of #67 from December 2025; meanwhile, Back Forty / Back 40 Cannabis climbed from #3 to #1 as its sales grew 74.6% year over year, and General Admission slipped from #1 to #2 with a 17.9% sales decline, indicating that Dom Jackson’s modest rank gains amid sharper up- and down-moves at the top signal incremental progress but not yet a breakout into the competitive upper tiers.
Notable Products
Turbo Sugar Wax (1g) posted the steepest decline in June 2026 at -38.2% while dropping to rank 9, as Banjo Pre-Roll 3-Pack (1.5g) fell -18.9% but still held rank 1, implying demand is consolidating around a few leaders rather than expanding across formats. Gas Mask Pre-Roll 3-Pack (1.5g) slid -21.9% to rank 2 and Ghost Banner Pre-Roll 3-Pack (1.5g) decreased -23.8% at rank 3, and with six of the top ten SKUs in Pre-Roll the category is concentrated yet softening. Flower also contracted with Mary-go-round (3.5g) down -30.9% at rank 4 and Gas Pack (7g) down -30.7% at rank 8, while the Gas Mask Pre-Roll 12-Pack (6g) declined -16.5% at rank 10 despite $24,957 in sales, pointing to multipack price points not insulating volume. The pattern implies Dom Jackson is leaning on a Pre-Roll-led mix with weakening momentum across tiers, signaling a need to rebalance toward fewer but stickier hero SKUs or refresh pack architectures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
