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Aug-2025
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Overview
Market Insights Snapshot
Dom Jackson has demonstrated varied performance across different categories and regions. In Ontario, the brand's presence in the Pre-Roll category shows a slight fluctuation in rankings from May to August 2025. While Dom Jackson did not make it into the top 30, there was a minor improvement in their ranking from May (85th) to July (82nd) before dropping back to 89th in August. This suggests some level of volatility in their market position, potentially impacted by competitive pressures or seasonal demand shifts. Despite the ranking fluctuations, the sales figures indicate a general upward trend from May to July, before a slight decrease in August, hinting at a possible peak in demand mid-summer.
In contrast, Dom Jackson's performance in the Concentrates category in Saskatchewan presents a more positive trajectory. The brand secured a position within the top 15 in June and maintained a strong presence through August, even climbing to the 10th position. This consistent ranking suggests a robust market acceptance and a growing consumer base for their concentrates in this region. The significant increase in sales from June to August further underscores this positive trend, marking a potential area of strength for Dom Jackson. However, the absence of a ranking in May implies that the brand was either not active or not competitive enough in this category at that time, highlighting a remarkable turnaround in the subsequent months.
Competitive Landscape
In the Ontario Pre-Roll category, Dom Jackson has experienced fluctuations in its ranking over the past few months, indicating a competitive landscape. In May 2025, Dom Jackson was ranked 85th, improving slightly to 83rd in June, and further to 82nd in July, before dropping to 89th in August. This suggests a temporary gain in market position, followed by a decline, which could be attributed to increased competition. Notably, Lamplighter has shown a downward trend, dropping from 58th in May to 85th in August, which could have initially provided an opportunity for Dom Jackson to climb. Meanwhile, EastCann maintained a relatively stable position, hovering around the mid-80s, potentially exerting consistent competitive pressure. Additionally, Caviar Gold and Lord Jones re-entered the rankings in June and August respectively, which may have contributed to Dom Jackson's recent rank drop. These dynamics highlight the importance for Dom Jackson to strategize effectively to maintain and improve its market position amidst evolving competition.
Notable Products
In August 2025, Banjo Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product from Dom Jackson, despite a decline in sales to 1735 units. Gas Mask Pre-Roll 3-Pack (1.5g) consistently held the second spot over the past months, with sales figures remaining steady. Ghost Banner Pre-Roll 3-Pack (1.5g) also retained its third place ranking, showing stability in its sales performance. The Banjo Pre-Roll 10-Pack (5g) remained in fourth place since its introduction in July, with a slight decrease in sales. Gas Pack (7g) continued to rank fifth, showing a slight decrease from its peak in July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
