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Jul-2025
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Overview
Market Insights Snapshot
Dom Jackson's performance in the Canadian market has shown some intriguing trends across different provinces and product categories. In Ontario, the brand's Pre-Roll category has not yet broken into the top 30, with rankings hovering around the low 80s from April to July 2025. Despite this, the sales figures have shown a positive trajectory, increasing from 124,241 CAD in April to 135,575 CAD by July. This suggests a growing consumer interest and potential for upward movement in rankings if the trend continues. However, Dom Jackson's absence from the top 30 could indicate strong competition in the Pre-Roll category within Ontario, presenting both a challenge and an opportunity for the brand to strategize for better visibility and market share.
In contrast, Dom Jackson's presence in Saskatchewan within the Concentrates category is more prominent, with the brand achieving a ranking of 15 in June and slightly declining to 17 in July 2025. This indicates a solid foothold in the market, although the slight dip in ranking suggests potential volatility or increased competition during this period. The brand's entry into the top 30 in Saskatchewan is noteworthy and indicates a strong reception of their Concentrates products, contrasting with their performance in Ontario's Pre-Roll category. These dynamics highlight the brand’s varying regional strengths and suggest areas for strategic focus to enhance their market positioning across Canada.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Dom Jackson has experienced a dynamic shift in its market position from April to July 2025. While Dom Jackson's rank fluctuated from 78th in April to 82nd in July, its sales showed a positive trend, increasing from April's figures to July's. This suggests a potential disconnect between sales volume and rank, possibly due to stronger performances by competitors. For instance, Cali Slimz improved its rank from 80th in April to 83rd in July, despite a sales dip in July, indicating a competitive edge in market perception or distribution. Meanwhile, Coterie maintained a relatively stable rank but saw a notable sales increase in May and June, which could have contributed to Dom Jackson's rank challenges. Additionally, EastCann entered the top 20 in June, further intensifying competition. These insights highlight the importance for Dom Jackson to enhance its competitive strategies to improve its rank and capitalize on its upward sales trajectory.
Notable Products
In July 2025, Dom Jackson's top-performing product was the Banjo Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months despite a gradual decline in sales to 1982 units. The Gas Mask Pre-Roll 3-Pack (1.5g) held steady at the second position, consistently performing well since May 2025. The Ghost Banner Pre-Roll 3-Pack (1.5g) remained in third place, experiencing a slight sales decrease compared to previous months. Notably, the Banjo Pre-Roll 10-Pack (5g) debuted in the rankings at fourth place, indicating strong market entry performance. The Gas Pack (7g) in the Flower category saw an improvement, moving up to fifth place, showing notable growth in sales from April to July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
