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Sep-2025
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Overview
Market Insights Snapshot
Dom Jackson's performance across different categories and regions reveals some intriguing trends. In Ontario, the brand's presence in the Pre-Roll category has seen a gradual decline in rankings from June to September 2025, moving from 83rd to 92nd place. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining market share in this region. Despite the decline, the brand's consistent presence in the rankings suggests a loyal customer base that continues to support the product, albeit at a reduced volume.
In contrast, Saskatchewan presents a more promising picture for Dom Jackson, particularly in the Concentrates category. The brand has made significant strides, climbing from 16th place in June to an impressive 3rd place by September. This upward trajectory is reflected in the sales figures, which have shown a steady increase over the months. Interestingly, Dom Jackson's Pre-Roll category in Saskatchewan appeared in the rankings for the first time in September, debuting at 56th place. This suggests a potential new area of growth for the brand, highlighting Saskatchewan as a key market to watch for future developments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dom Jackson has experienced a slight decline in rank over the months from June to September 2025, moving from 83rd to 92nd place. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential challenge in maintaining market share. Notably, Lamplighter and Bubble Kush have also seen fluctuations, with Lamplighter dropping from 73rd to 90th and Bubble Kush entering the top 100 in August and improving slightly by September. Meanwhile, True Fire Cannabis Co. and Valhalla Flwr have shown sporadic appearances in the rankings, indicating a volatile market environment. The competitive dynamics suggest that Dom Jackson may need to innovate or adjust its strategies to regain its footing and counteract the competitive pressures from these brands.
Notable Products
In September 2025, the top-performing product for Dom Jackson was the Ghost Banner Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which ascended to the first position from its consistent third-place ranking in the previous months. Following closely, the Banjo Pre-Roll 3-Pack (1.5g) dropped to the second position after holding the top spot for three consecutive months. The Gas Mask Pre-Roll 3-Pack (1.5g) maintained its trend by ranking third, showing a slight decrease in sales compared to August. A notable entry in the top rankings is the Exhaust Haze Shatter (1g) in the Concentrates category, debuting at fourth place with sales of 818 units. Lastly, the Banjo Pre-Roll 10-Pack (5g) continued its presence in the top five, albeit declining to fifth place from fourth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
