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Aug-2025
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Overview
Market Insights Snapshot
Smoke Show has shown notable performance shifts across various categories and regions, particularly in Alberta. In the Concentrates category, the brand experienced a significant rise, moving from the 36th position in July 2025 to 25th in August 2025. This upward trajectory is accompanied by a substantial increase in sales, which more than doubled from July to August, indicating a growing consumer preference for Smoke Show's offerings in this category. However, the absence of a top 30 ranking in May and June suggests that Smoke Show was previously struggling to make an impact in this segment, highlighting the importance of their recent gains.
Conversely, Smoke Show's performance in the Vapor Pens category in Alberta reflects a downward trend. The brand's ranking slipped from 51st in May to 73rd in August 2025, accompanied by a consistent decline in sales figures. This indicates a potential challenge in maintaining market share in the Vapor Pens category, which could be attributed to increased competition or shifting consumer preferences. The brand's absence from the top 30 in this category throughout the observed months underscores the need for strategic adjustments to regain traction in this competitive space.
Competitive Landscape
In the Alberta concentrates market, Smoke Show has experienced a notable shift in its competitive positioning over the summer of 2025. Initially ranked 32nd in May, Smoke Show's rank dropped to 37th in June and 36th in July, before making a significant leap to 25th in August. This upward trajectory in August suggests a positive response from consumers, possibly driven by strategic marketing or product improvements. In comparison, Virtue Cannabis maintained a relatively stable presence, fluctuating between 21st and 25th rank, while Tremblant Cannabis showed a more volatile pattern, ending August at 27th. Meanwhile, Coterie and Phant have also seen fluctuations, with Coterie missing from the top 20 in July and Phant maintaining a mid-20s rank. Smoke Show's August surge in rank, alongside its sales increase, indicates a potential shift in consumer preference or market dynamics that could be advantageous if sustained.
Notable Products
In August 2025, Smoke Show's top-performing product was the Lemon OG Diamond Infused Pre-Roll 3-Pack in the Pre-Roll category, achieving the number one rank with sales of 874 units. The Sunny Daze Live Resin Crumble in the Concentrates category followed closely as the second top product. The Cola Live Resin Cartridge, previously holding the top rank from May to July, dropped to the third position with a noticeable decline in sales to 327 units. Gelato 41 Live Resin maintained a consistent presence, ranking fourth, while the Strawberry Diamond Infused Pre-Roll 3-Pack slipped to fifth place from its previous second place in May and June. These shifts indicate a dynamic change in consumer preferences within Smoke Show's product lineup over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
