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Oct-2025
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Overview
Market Insights Snapshot
Smoke Show has demonstrated notable performance in the Concentrates category in Alberta. Starting from a rank of 40 in July 2025, the brand has progressively climbed to 24 by October 2025. This upward trajectory indicates a positive reception and growing consumer preference for its concentrates. The improvement in rank from 28 in September to 24 in October suggests a strong market presence and effective strategies in place to capture consumer interest. However, the Vapor Pens category in Alberta paints a less favorable picture, as Smoke Show was not in the top 30 by October 2025, which could imply challenges in market penetration or competition within this segment.
The absence of Smoke Show from the top 30 brands in the Vapor Pens category in Alberta by October 2025 may highlight potential issues or competitive pressures in this particular market segment. Despite this, the significant jump in sales for concentrates from July to August 2025 suggests that the brand is successfully capitalizing on consumer demands in that category. The contrasting performance across these categories might indicate a strategic focus or resource allocation that favors concentrates over vapor pens. Understanding these dynamics can provide insights into Smoke Show's market strategies and areas for potential growth or improvement.
Competitive Landscape
In the Alberta concentrates market, Smoke Show has demonstrated a dynamic shift in its competitive positioning over the past few months. Starting from a rank of 40 in July 2025, Smoke Show made a significant leap to 25 in August, although it slightly dipped to 28 in September before climbing back up to 24 in October. This upward trajectory suggests a robust growth strategy, contrasting with competitors like Pura Vida, which fell out of the top 20 by October, and Tremblant Cannabis, which remained outside the top 20 throughout. Meanwhile, Headstone Cannabis maintained a steady presence within the top 30, indicating stable performance. Smoke Show's resurgence in October, with sales surpassing those of Partake, highlights its potential to capture more market share, positioning it as a brand to watch in this competitive landscape.
Notable Products
In October 2025, the top-performing product for Smoke Show was Sunny Daze Live Resin Crumble (1g) in the Concentrates category, maintaining its first-place rank from September with notable sales of 535.0 units. Gelato 41 Live Resin (1g), also in Concentrates, climbed to the second position from fifth in September, showing a steady increase in popularity. Mini Quadz (7g) in the Flower category held steady in third place, consistent with its September ranking. Lemon OG Diamond Infused Pre-Roll 3-Pack (1.5g) fell from second to fourth place, indicating a decline in sales momentum. Cola Live Resin Cartridge (1g) in Vapor Pens experienced the most significant drop, moving from third to fifth, reflecting a decrease in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
