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Market Insights Snapshot
Smoorhouse’s May 2026 mix is concentrated in Flower at 76.67% share with a 1,201.73% year-over-year surge and a 45.52% month-over-month lift, while Pre-Roll holds 22.13% share with a 1,525.32% year-over-year increase and a 91.15% month-over-month jump; Concentrates remain marginal at 1.20% share but spiked 207.08% month-over-month with no year-over-year baseline. Average price climbed 141.62% year-over-year to $28.98, with category price points ranging from $23.05 in Pre-Roll to $46.38 in Concentrates, and in Michigan Flower sits at rank 28. The pattern implies Smoorhouse is scaling volume rapidly in lower-ticket Pre-Rolls while defending a high-volume Flower base, creating a dual-engine mix that can support share gains without overexposing the portfolio to premium-price volatility.
With Flower up 45.52% month-over-month yet still yielding 76.67% of sales, and Pre-Roll accelerating faster at 91.15% month-over-month to 22.13% share, the mix is tilting toward formats that can expand doors and basket frequency, while Concentrates’ 207.08% month-over-month rise from a 1.20% base provides optionality rather than dependency. Coupled with a 1,201.73% year-over-year increase in Flower and a 1,525.32% year-over-year increase in Pre-Roll, Smoorhouse’s positioning leans toward scale-through-access rather than premium-niche, implying near-term gains will come from distribution breadth and velocity in Flower and Pre-Roll, with Concentrates serving as a small but fast-testing wedge.
Competitive Landscape
Smoorhouse sits at #28 in MI Flower for May 2026, a 206-place climb from #234 in May 2025, and up 13 spots from #41 in February 2026; this new peak rank of #28 in May 2026 pairs with competitors moving differently, as High Minded held #1 while posting a -14.5% YoY sales change and Goodlyfe Farms advanced from #7 to #2 on 66.2% YoY growth, whereas Society C rose from #2 to #3 despite a -17.6% YoY sales decline; even Grown Rogue surged from #29 to #5 on 245.9% YoY sales growth, indicating mid-tier mobility where a #41-to-#28 shift in three months signals Smoorhouse is converting volatility into rank gains that, if sustained, position it to contest the teens next.
Notable Products
Magic Sherblato Infused Buds (Bulk) posted the largest month-over-month gain at 162.5% and sits at rank 4, while Magic Sherblato Infused Pre-Roll 7-Pack (3.5g) jumped 124.3% to rank 1. In contrast, Blueberry Zkittlez Infused Pre-Roll 7-Pack (3.5g) fell 20.0% and holds rank 8. The pattern implies Smoorhouse is concentrating demand around Sherblato-led SKUs even as weaker flavored pre-rolls give back share.
Infused Pre-Rolls occupy four of the top ten ranks (1, 5, 6, 8), yet the steepest single decline of -20.0% also sits in that format at rank 8, indicating format strength with flavor-level sorting. With two Flower bulk items in the top four and one Infused Pre-Roll clearing $67,959, the mix signals a pivot toward high-THC, infused experiences anchored by a few breakout strains rather than broad SKU proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
