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Aug-2025
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Overview
Market Insights Snapshot
Sol Canna has shown a notable upward trajectory in the Illinois market, particularly within the Flower category. Starting from a rank of 43 in May 2025, the brand has climbed to 28th place by August 2025. This positive momentum is supported by a significant increase in sales, rising from $266,482 in May to $719,751 by August. Such a leap in ranking and sales volume suggests a growing consumer base and effective market penetration strategies. However, it is worth noting that Sol Canna was not ranked in the top 30 brands in the Pre-Roll category until July, indicating potential areas for growth and expansion.
In the Pre-Roll category within Illinois, Sol Canna made its entry into the rankings in July 2025 at 67th place, advancing to 50th by August. While this marks a positive trend, it also highlights the competitive nature of the Pre-Roll market, where Sol Canna has room to improve its standing. The brand's absence from the top 30 in previous months underscores the challenges faced in this segment. The consistent rise in sales, however, suggests a promising trajectory if the brand can continue to capitalize on its growth strategies and consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Sol Canna has demonstrated a notable upward trajectory in both rank and sales over the summer of 2025. Starting from a rank of 43 in May, Sol Canna ascended to 28 by August, showcasing a consistent improvement in market positioning. This positive trend is further highlighted by a significant increase in sales, reflecting a growing consumer preference for Sol Canna's offerings. In contrast, Bedford Grow, which started at rank 14 in May, experienced a decline to rank 26 by August, indicating potential challenges in maintaining its market share. Meanwhile, Paul Bunyan and Galaxy have shown fluctuating ranks, with Paul Bunyan dropping from 20 to 27 and Galaxy maintaining a relatively stable position around the 30s. Seed & Strain Cannabis Co. also improved its rank from 38 to 30, but Sol Canna's more pronounced rise suggests a stronger momentum in capturing market share. These dynamics underscore Sol Canna's growing influence and potential to further capitalize on its upward trend in the Illinois Flower market.
Notable Products
In August 2025, High Frutose Corn Syrup (3.5g) emerged as the top-performing product for Sol Canna, achieving the number one rank with sales of 1123 units. Cadillac Rainbows (3.5g) secured the second position, maintaining a strong presence after being the top seller in June. Holy GMOly (3.5g) dropped to third place, despite consistently high sales in previous months. Wedding Fritter (3.5g) climbed to fourth place from its absence in July, showing a resurgence in popularity. Graboid Fuel (3.5g) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
