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Nov-2025
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Overview
Market Insights Snapshot
Sol Canna has shown notable performance improvements in the Illinois market, particularly in the Flower category. Over the months from August to November 2025, Sol Canna's ranking in this category has seen a significant climb from 28th to 12th place. This upward trajectory is supported by a substantial increase in sales, indicating a growing consumer preference for their Flower products. However, it's worth noting that the brand is not present in the top 30 rankings for every category across all states, suggesting areas where they might focus on strengthening their market presence.
In contrast, the Pre-Roll category in Illinois presents a different picture. Despite a brief rise in October 2025 to the 35th position, Sol Canna's rank slipped back to 48th in November. This fluctuation could indicate a volatile consumer response or heightened competition in the Pre-Roll market segment. The absence of Sol Canna from the top 30 in this category for several months highlights a potential challenge in maintaining consistent performance. These insights suggest a strategic opportunity for Sol Canna to analyze market conditions and consumer preferences to better position their Pre-Roll offerings.
Competitive Landscape
In the highly competitive Illinois flower market, Sol Canna has demonstrated remarkable progress in recent months, climbing from a rank of 28 in August 2025 to 12 by November 2025. This upward trajectory is particularly notable when compared to competitors like Cresco Labs, which improved its rank from 12 to 10 during the same period, and UpNorth Humboldt, which moved from 19 to 14. Sol Canna's sales have seen a significant boost, aligning with its improved ranking, suggesting effective strategies in capturing market share. Meanwhile, 93 Boyz experienced a slight decline in rank from 12 to 13, and Midweek Friday saw a drop from 10 to 11, indicating potential opportunities for Sol Canna to further capitalize on its momentum. This positive trend for Sol Canna underscores its growing influence and potential for continued success in the Illinois flower category.
Notable Products
In November 2025, Sol Canna's top-performing product was Shady Boof (3.5g) in the Flower category, which claimed the number one spot with sales reaching 1,357 units. Cadillac Rainbows (3.5g) maintained its strong performance by securing the second position, showing a steady rise from its fifth rank in the previous two months. Holy GMOly (3.5g) ranked third, slightly dropping from its previous fourth position in October. Girl Crush (3.5g) debuted in the rankings at fourth place, while U762 (3.5g) followed closely in fifth. This shift in rankings reflects a dynamic market with new entries and consistent performers competing closely.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
