Sep-2025
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Overview
Market Insights Snapshot
Sol Canna has shown a remarkable upward trajectory in the Illinois market, particularly in the Flower category. Starting from a rank of 39 in June 2025, Sol Canna improved its standing significantly, reaching the 25th position by September 2025. This movement is indicative of their growing presence and acceptance in the Flower category within the state. The sales figures also reflect this positive trend, with a notable increase from June to August, although there was a slight decline in September. Such trends suggest that while Sol Canna is gaining traction, maintaining momentum will be crucial for sustaining their upward movement in the rankings.
In contrast, Sol Canna's performance in the Pre-Roll category in Illinois presents a different narrative. The brand was not ranked in the top 30 in June, indicating a modest start in this segment. However, by July, they entered the rankings at 67, progressively moving up to the 46th position by September. This steady climb, despite not breaking into the top 30, suggests potential for growth, albeit at a slower pace compared to their Flower category performance. The sales figures in this category show a positive trend, with a significant jump from June to July, indicating a growing consumer interest that could be capitalized on in the future.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Sol Canna has demonstrated a notable upward trajectory in its ranking over the months from June to September 2025. Starting from a rank of 39 in June, Sol Canna has climbed to 25 by September, indicating a strong performance relative to its competitors. This upward movement is particularly significant when compared to brands like IC Collective, which saw a decline from rank 18 to 24, and nuEra, which fluctuated but ended at rank 26. Meanwhile, Interstate 420 and TwentyTwenty have shown mixed performance, with Interstate 420 slightly improving its rank from 31 to 23, and TwentyTwenty moving from 35 to 27. Sol Canna's consistent rise in rank is supported by its sales growth, peaking in August, which suggests a successful market penetration and increasing consumer preference. This trend positions Sol Canna as a formidable player in the Illinois flower market, with the potential to further challenge its competitors if the momentum continues.

Notable Products
In September 2025, Sol Canna's top-performing product was High Frutose Corn Syrup (3.5g) in the Flower category, maintaining its number 1 rank from August with a sales figure of 1191. Wedding Fritter (3.5g) rose to the second position, improving from its fourth rank in August. The new entry, Wedding Fritter Pre-Roll 2-Pack (1g), secured the third position, indicating a strong market presence. Cadillac Rainbow Popcorn (7g) and Bosscotti Pre-Roll 2-Pack (1g) debuted in the rankings at fourth and fifth positions, respectively, showing a diversified product appeal. Overall, the September sales data highlight a dynamic shift in consumer preferences towards pre-rolls alongside traditional flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







