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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has demonstrated varied performance across different product categories over the past few months. Their Flower products have maintained a relatively strong position, ranking consistently within the top 15, although there was a slight dip from 12th to 13th place in November 2025. This indicates a stable demand for their Flower category, even as sales saw a slight decrease. On the other hand, their Edible category has struggled to break into the top 30, consistently ranking in the mid-30s. This suggests that while there is some traction, there may be challenges in gaining a stronger foothold in the Edible market segment.
The Pre-Roll category has been a standout performer for 93 Boyz in Illinois, maintaining a solid 3rd place ranking for three consecutive months before slipping to 4th in November. This slight drop might not be significant in the grand scheme, but it highlights the competitive nature of the Pre-Roll market. Meanwhile, Vapor Pens have seen a notable improvement, jumping from 51st place in October to 41st in November, indicating a positive shift in consumer interest or distribution strategy. This upward movement in Vapor Pens could be an area to watch for potential growth, as it suggests a resurgence in consumer demand or effective marketing campaigns.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a consistent presence, maintaining a rank within the top 15 from August to November 2025. Despite a slight dip from 12th to 13th place in November, 93 Boyz remains competitive against brands like Nature's Grace and Wellness and UpNorth Humboldt, which have fluctuated in their rankings. Notably, Sol Canna has made a significant leap from 28th in August to 12th in November, surpassing 93 Boyz. Meanwhile, Midweek Friday consistently ranks higher, though its sales have shown a downward trend. This competitive environment suggests that while 93 Boyz is holding its ground, it faces pressure from both established and emerging brands, indicating a need for strategic marketing efforts to bolster its position and sales trajectory in the Illinois market.
Notable Products
In November 2025, 93 Boyz's top-performing product was the Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales of 6325 units. The Rellos - Caddi Rainbows Infused Blunt (1.5g) saw a significant rise, moving up from fifth place in October to second place in November. Meanwhile, the Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) climbed to third place after being unranked in October. The Rellos - Bathing Grape Kief Infused Blunt (1.5g) dropped from second to fourth place. Lastly, the Rellos - NYC Diesel Kief Infused Blunt (1.5g) entered the rankings for the first time in November, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
