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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 93 Boyz concentrated 61.89% of sales in Flower, where category sales were down 2.66% year over year but up 4.40% month over month, while the brand’s overall sales declined 17.80% year over year; this mix now leans away from Pre-Roll at 22.58% share after a 50.99% YoY decline and a 25.26% MoM drop. Secondary growth vectors were mixed: Vapor Pens expanded 53.67% YoY and 21.75% MoM to 8.18% share, and Edible grew 10.10% YoY but slipped 1.03% MoM to 7.35% share; average price across the brand rose 1.46% YoY to $28.12, while Flower averaged $40.26. The pattern implies the brand’s heavy weighting toward a slightly contracting Flower base and a sharply retrenching Pre-Roll segment is overpowering gains in Vapor Pens, causing total sales pressure despite pockets of double‑digit growth.
Positionally, a 14 rank in Flower within Illinois paired with a 61.89% Flower mix suggests reliance on a mid‑tier slot where modest category declines (-2.66% YoY) limit upside, while the 53.67% YoY surge in Vapor Pens and 10.10% YoY growth in Edible indicate underweight but rising adjacencies that could diversify revenue. With Pre-Roll contracting 50.99% YoY and 25.26% MoM, the brand’s exposure to that category is now a drag versus the 21.75% MoM expansion in Vapor Pens and 4.40% MoM lift in Flower, implying that rebalancing mix toward faster‑growing inhalables could improve momentum even if average prices remain roughly flat at +1.46% YoY.
Competitive Landscape
93 Boyz sits at rank #14 in May 2026 in IL Flower, improving 1 position from #15 year over year and rising 7 spots from #21 in February 2026, while still 3 places below its peak of #11 reached in October 2025; meanwhile, High Supply / Supply held at #1 with a 29.8% YoY sales increase as RYTHM stayed at #2 with a 12.2% YoY sales decline, and Good Green climbed from #6 to #3 with a 17.0% YoY gain, indicating that 93 Boyz’s modest rank improvement amid competitors’ mixed momentum implies a stabilization phase with upside contingent on converting recent rank recovery into sustained share capture.
Notable Products
Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) posted the steepest decline at -45.1% MoM while slipping to rank 4, and Rellos - Kept Secret Kief Infused Blunt (1.5g) fell -21.1% MoM at rank 6; taken together with NYC Diesel (7g) at -13.5% MoM in rank 10, the downside is concentrated in inhalables. By contrast, Fruity Cereal Milk Loud Gummies 5-Pack (100mg) held rank 1 with +3.4% MoM and Rawberry Kiwi Loud Gummies 5-Pack (100mg) rose +8.5% MoM at rank 3, with three Edible SKUs in the top seven offsetting declines in Pre-Roll and Flower; the top Pre-Roll at rank 2 carried $79,920, but the category’s negative MoM swings imply a pullback. The pattern implies 93 Boyz is leaning into Edibles for near-term velocity while Pre-Roll volatility and a soft Flower read shift merchandising toward stable gummy leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
