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Sep-2025
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Overview
Market Insights Snapshot
In Illinois, 93 Boyz has shown varied performance across different cannabis categories. The brand has maintained a strong presence in the Pre-Roll category, where it consistently ranked within the top 10, peaking at 3rd place in both August and September 2025. This indicates a solid consumer preference and brand loyalty in this segment. Conversely, their performance in the Edible category has been less impressive, as they have not broken into the top 30 rankings during the observed months, which could suggest a need for strategic adjustments or product innovation in this category. The Flower category also demonstrates a stable performance, with ranks hovering around the 14th position, indicating steady demand and market acceptance.
Meanwhile, the Vapor Pens category has seen some fluctuations, with 93 Boyz not managing to enter the top 30 rankings consistently, indicating potential challenges in capturing market share against competitors. Despite these challenges, there was a notable peak in sales during August, suggesting a temporary boost in consumer interest or successful promotional efforts. Overall, the brand's performance in Illinois highlights strengths in the Pre-Roll and Flower categories, while also pointing to opportunities for growth and improvement in Edibles and Vapor Pens. Understanding these dynamics can provide valuable insights for strategic planning and resource allocation to enhance their market position across different product lines.
Competitive Landscape
In the competitive Illinois flower market, 93 Boyz has shown resilience and a slight upward trend in rankings, moving from 15th place in July 2025 to 13th in September 2025. This improvement is noteworthy given the competitive landscape, where brands like Nature's Grace and Wellness and Cresco Labs have experienced fluctuations in their rankings. Notably, Nature's Grace and Wellness dropped from 8th in June to 13th in August, before slightly recovering to 11th in September. Meanwhile, Savvy saw a significant decline from 7th in July to 15th by September. Despite these shifts, 93 Boyz has maintained a steady sales performance, indicating a solid customer base and effective market strategies. As competitors face volatility, 93 Boyz's consistent presence in the rankings suggests potential for further growth and market share capture in the Illinois flower category.
Notable Products
In September 2025, the top-performing product for 93 Boyz was the Rellos Peanut Butter Mintz Kief Infused Blunt in the Pre-Roll category, maintaining its first-place rank from August with a remarkable sales figure of 13,672 units. The Rellos Jealousy Thin Mintz Kief Infused Blunt climbed to second place, showing a significant improvement from its fourth-place position in August. The Rellos Trophy Wife Kief Infused Pre-Roll rose to third place, having entered the rankings in August at fifth place. The Rellos Trophy Wife Kief Infused Blunt debuted in the rankings at fourth place, while the Rellos Jet Fuel Kief Infused Blunt dropped to fifth place from its previous second-place standing in August. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category for 93 Boyz.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
