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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz exhibits a mixed performance across different cannabis categories. Notably, their Flower category has shown a strong upward trend, moving from the 19th position in April 2025 to the 14th by June, before slightly dropping to 15th in July. This indicates a robust demand for their Flower products, as evidenced by a peak in sales during June. Conversely, their Edible category has struggled to break into the top 30, consistently ranking beyond the 30th position, which could suggest a need for strategic adjustments in this segment. Meanwhile, their Pre-Roll products have maintained a solid presence, consistently ranking in the top 10, which underscores their popularity in this category.
The performance of 93 Boyz in the Vapor Pens category in Illinois reflects a downward trend, with rankings slipping from 46th in April to 52nd by July 2025. This decline suggests challenges in maintaining market share within this competitive category. It is noteworthy that despite the fluctuations in rankings, the sales figures for Vapor Pens remained relatively stable until a noticeable dip in July. This could be indicative of market saturation or increased competition. The varying performance across categories suggests that while 93 Boyz has established a strong foothold in certain segments like Pre-Rolls and Flower, there are opportunities for growth and improvement in others, such as Edibles and Vapor Pens.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a promising upward trajectory in recent months. Starting from the 19th position in April 2025, 93 Boyz climbed to the 14th spot by June, before slightly dipping to 15th in July. This positive movement is indicative of a strengthening brand presence, especially when compared to competitors like Nature's Grace and Wellness, which experienced a decline from 8th to 13th place over the same period. Meanwhile, Island showed a steady improvement, moving from 21st to 14th, closely mirroring 93 Boyz's trajectory. Brands like Bedford Grow and Revolution Cannabis have seen a decline in ranks, suggesting potential opportunities for 93 Boyz to capitalize on shifting consumer preferences. The overall trend for 93 Boyz suggests a growing market share, which could be leveraged for further strategic marketing initiatives.
Notable Products
In July 2025, the top-performing product from 93 Boyz was the Rellos Peanut Butter Mintz Kief Infused Blunt in the Pre-Roll category, reclaiming its number one spot with sales of 7180 units, a significant increase from previous months. The Rellos Jet Fuel Kief Infused Blunt followed closely in second place, maintaining its position from June 2025 and showing a steady rise in sales. Dropping to third place, the Rellos Jealousy Thin Mintz Kief Infused Blunt experienced a decline in rank despite its previous dominance in April and May. New entries in the rankings include the Rellos NYC Diesel Kief Infused Pre-Roll and Rellos Trophy Wife Kief Infused Pre-Roll, which debuted in fourth and fifth places respectively, indicating a growing interest in diverse offerings. Overall, the rankings in July show a dynamic shift with some products gaining traction while others see a decline in their popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
