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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Illinois, 93 Boyz has shown notable performance across several categories, with its rankings witnessing varied trends over the months. In the Flower category, the brand saw a gradual improvement, moving from a rank of 32 in January 2024 to 26 in April, indicating a positive trajectory in market positioning. This upward trend is further underscored by a significant jump in sales from January's $360,575 to $518,192 in April. However, the Vapor Pens category tells a different story, with the brand experiencing fluctuations in rankings - starting at 31 in January, dropping to 36 in February, and eventually settling back at 36 by April. This inconsistency in rankings may signal a challenge in maintaining a steady market share within this category, despite a noticeable rebound in sales from February to March.
The Pre-Roll category, however, stands out as a remarkable success story for 93 Boyz in Illinois, demonstrating a strong and steady climb in the rankings from 36th place in January 2024 to an impressive 16th by April. This substantial improvement is mirrored by a more than threefold increase in sales over the same period, peaking at $197,812 in April. Such a performance not only highlights the brand's growing popularity and consumer acceptance in this segment but also points to effective strategic moves in product distribution or marketing. While the brand did not make it into the top 30 brands for some months in certain categories, these instances serve as critical insights for potential areas of improvement or reevaluation of market strategies. Overall, 93 Boyz's journey through the ranks in Illinois's cannabis market showcases a brand with areas of strong appeal and other areas where there's room for growth.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, 93 Boyz has shown a notable trajectory in terms of rank and sales, despite not breaking into the top 20 brands in any observed month. Its closest competitors, including Cookies, Fig Farms, and Matter., have also experienced fluctuations in their rankings, with Matter. making a significant leap from 30th to 25th place from March to April 2024. This leap by Matter. is particularly noteworthy as it surpassed 93 Boyz, which improved to 26th place in April. Meanwhile, Lula's saw a decline from 16th to 24th place over the same period, indicating a volatile market where brand positions can shift rapidly. The sales trends suggest that while 93 Boyz has been improving its standing, with a notable increase in sales from March to April, it still trails behind competitors like Cookies and Lula's, which have demonstrated higher sales figures despite their own fluctuations. This competitive analysis highlights the dynamic nature of the Illinois flower cannabis market and suggests that 93 Boyz, while not yet among the top contenders, is on an upward trajectory that could challenge established brands if current trends continue.
Notable Products
In April 2024, 93 Boyz saw Gelonade (3.5g) maintaining its top position in the Flower category with impressive sales totaling 6111 units, marking a significant increase from previous months. Jet Fuel OG (3.5g) experienced a notable rise, climbing to the second rank in the same category, a considerable jump from its earlier fifth position, showcasing a growing consumer preference. Peanut Butter Mintz (3.5g) held steady at the third rank within the Flower category, indicating consistent demand. A new entry, Rellos - Gelonade Kief Infused Blunt (1.5g), made its debut in the Pre-Roll category at the fourth rank, suggesting an expanding product interest among consumers. Lastly, Gary Payton OG (3.5g) saw a slight decline, moving down to the fifth position in the Flower category, reflecting a shift in consumer choices.
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