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Apr-2026
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Overview
Market Insights Snapshot
In Illinois, 93 Boyz has shown varied performance across different product categories. Notably, in the Pre-Roll category, they have consistently held strong positions, climbing from 9th in January 2026 to 6th by April 2026, indicating robust consumer demand and possibly effective marketing strategies in this segment. The Flower category also saw a positive trajectory, peaking at 13th in March 2026 before settling at 15th in April. This suggests a stable and growing presence in the Flower market, despite a slight dip from the March peak. On the other hand, their performance in the Edible category is mixed, as they were on the brink of dropping out of the top 30 in March but managed to climb back to 27th in April, reflecting potential volatility or strategic adjustments in this segment.
However, 93 Boyz's performance in the Vapor Pens category remains a challenge in Illinois. They failed to break into the top 30 throughout the first four months of 2026, with rankings fluctuating between 44th and 51st. This consistent lower ranking suggests either a highly competitive market or a need for product innovation or marketing improvements in this category. Despite this, the brand's overall sales figures, particularly in categories where they rank higher, reflect a strong market presence and potential for growth. The single raw sales detail available highlights their significant revenue generation in the Flower category, which remains a cornerstone of their brand's success in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a dynamic performance from January to April 2026. Starting at rank 17 in January, 93 Boyz experienced a dip to rank 20 in February, indicating a temporary challenge in maintaining its market position. However, the brand made a significant comeback in March, climbing to rank 13, which suggests a successful strategy or product launch that resonated well with consumers. In April, 93 Boyz slightly declined to rank 15, indicating a need for sustained efforts to maintain its upward momentum. Competitors like Find. consistently performed well, peaking at rank 10 in February, while Cresco Labs and Kaviar maintained relatively stable positions, with Cresco Labs reaching rank 13 in February and Kaviar holding steady around ranks 15 to 17. Notably, Midweek Friday showed fluctuations, peaking at rank 12 in March but dropping to rank 17 in April, highlighting the volatile nature of the market. These shifts underscore the competitive pressures and opportunities for 93 Boyz to leverage its March success to enhance its market share and rank consistently higher.
Notable Products
In April 2026, the top-performing product for 93 Boyz was the Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its consistent number one rank from previous months with a notable sales figure of 6949. The Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) also performed strongly, holding the second rank for two consecutive months. The Rellos - Kept Secret Kief Infused Blunt (1.5g) entered the top three, having improved from its previous third position in February. The Fruity Cereal Milk Loud Gummies 5-Pack (100mg) saw a slight improvement, moving up to fourth place from its third position in March. Meanwhile, the Rawberry Kiwi Loud Gummies 5-Pack (100mg) returned to the rankings at fifth place, showing a recovery from its absence in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
