Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

73

Product Count

SKUs

$30.89

Avg Price

-9.9%

YoY Sales Change

1.7%

YoY Price Change

93 Boyz, helmed by rapper Vic Mensa, is Chicago's pioneering Black-owned cannabis brand that prioritizes exceptional genetics and a strong community-centric mission. Noted for its commitment to social equity, the brand seeks to reinvest in communities most affected by marijuana criminalization. This innovative enterprise seeks to offer enhanced representation and increased opportunity within the highly competitive cannabis industry.
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93 Boyz

Where to Buy

93 Boyz is stocked at 143 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Springfield, Normal, Champaign, and East Dubuque. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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93 Boyz Sales

Market Insights Snapshot

93 Boyz Historical Sales by Category

In October 2026, 93 Boyz concentrated 44.88% of sales in Flower with year-over-year decline of 30.95% and month-over-month slippage of 0.41%, while Vapor Pens expanded to 32.90% share with 332.40% year-over-year growth despite an 18.28% month-over-month drop. Pre-Roll contracted to 15.91% share with year-over-year decline of 52.83% and month-over-month decline of 4.81%, as Edible held 6.31% share with 34.05% year-over-year growth but a 6.15% month-over-month dip. The mix shift toward Vapor Pens alongside Flower contraction implies a rebalancing from traditional inhalables toward devices, while concurrent month-over-month pullbacks across three categories signal demand volatility that could compress overall throughput if not offset by mix gains.

With Flower still the largest slice at 44.88% and ranked 15 in Illinois Flower, the brand’s near-term positioning depends on sustaining Vapor Pens’ 332.40% year-over-year surge as a counterweight to Flower’s 30.95% decline. The 15.91% Pre-Roll share paired with a 52.83% year-over-year decline and a 4.81% month-over-month decline suggests shelf space risk unless pricing or form-factor strategy changes, while Edible’s 34.05% year-over-year growth at 6.31% share indicates a smaller but diversifying hedge. The pattern implies 93 Boyz is migrating toward a two-pillar inhalables strategy (Flower plus Vapor Pens) where category rank pressure at 15 in Illinois Flower makes Vapor Pens the primary lever for share defense, while controlled expansion in Edible can smooth variability from month-over-month softness of 18.28% in Vapor Pens and 0.41% in Flower.

Oct-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
#31
#15
#13
#18
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
44.9%
$44.65
-30.9%
-0.4%
Vapor Pens
32.9%
$41.96
+332.4%
-18.3%
Pre-Roll
15.9%
$20.80
-52.8%
-4.8%
Edible
6.3%
$9.24
+34.0%
-6.2%
93 Boyz

Competitive Landscape

93 Boyz sits at rank #15 in Illinois Flower in October 2026, down 5 positions year over year from #10, and 3 spots lower than July 2026 when it was #12; that places it 5 ranks below its peak at #10 from October 2025 and 14 places behind category leader High Supply / Supply, which held #1 both this year and last while posting a -17.5% YoY sales change. Meanwhile, RYTHM stayed at #2 with +16.5% YoY growth and &Shine climbed from #8 to #4 on +53.3% YoY sales, indicating that 93 Boyz’s 5-rank YoY slide is less about a collapsing category leader and more about mid-tier brands accelerating past it; the pattern implies share erosion driven by competitive momentum rather than overall market contraction.

93 Boyz category ranking vs. nearest competitors
93 Boyz

Notable Products

93 Boyz leaned on fresh launches in October 2026, with products first sold in the last six months contributing 27.3% of brand sales and four of them appearing in the top lineup, including Orange Soda Distillate Disposable (2g). That level of newness alongside a 50.8% share from the top 10 products points to turnover at the top of the catalog, so a large share of sales comes from recently introduced items.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
NYC Diesel (7g)
Hybrid
8.1%
$36.20
-14.8%
+2.2%
Orange Soda Distillate Disposable (2g)New
All-in-one Disposable
7.9%
$45.01
-10.3%
New
NYC Diesel (14g)
Hybrid
6.5%
$66.37
+6.4%
+43.9%
Slurricane Distillate Disposable (2g)New
All-in-one Disposable
5.7%
$44.95
-10.4%
+31.5%
NYC Diesel Popcorn (14g)
Hybrid - Popcorn
4.7%
$72.08
+25.4%
-9.7%
NYC Diesel (3.5g)
Hybrid
4.3%
$26.55
+2.7%
+43.1%
Purple Urkle Distillate Disposable (2g)New
All-in-one Disposable
4.2%
$47.19
-5.9%
-34.0%
Trophy Wife (14g)
Hybrid
3.5%
$63.83
+2.4%
+29.1%
Rellos - Caddi Rainbows Infused Blunt (1.5g)
Connoisseur / Infused
3.2%
$24.54
+28.8%
-40.2%
Cereal Milk Distillate Disposable (2g)New
All-in-one Disposable
2.8%
$45.53
-9.2%
-59.6%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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