Jun-2024
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Overview
Market Insights Snapshot
93 Boyz has shown significant improvement in the Flower and Pre-Roll categories in Illinois. In the Flower category, they moved up from rank 36 in March 2024 to rank 24 by June 2024, indicating a steady increase in market presence and consumer preference. Notably, their sales in this category grew from $384,155 in March to $660,050 in June, showcasing a robust upward trend. In the Pre-Roll category, 93 Boyz's performance was even more impressive, climbing from rank 32 in March to rank 12 by June. This rapid ascent highlights their growing popularity and market capture in this segment. However, it is worth noting that their Vapor Pens category did not perform as well, dropping out of the top 30 rankings by May and June, which could indicate a need for strategic adjustments in that product line.
The contrasting performance across categories for 93 Boyz in Illinois suggests a focused consumer preference towards their Flower and Pre-Roll products. The Flower category's consistent upward movement in rankings and sales points to a strong market acceptance and potential for further growth. On the other hand, the decline in the Vapor Pens category, from rank 31 in March to rank 41 in June, indicates challenges that may need addressing, such as product quality or market competition. These mixed results underscore the importance of category-specific strategies to maintain and enhance their market position across different product lines.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 36 in March 2024, 93 Boyz climbed to 24 by June 2024, reflecting a consistent improvement in market position. This positive trajectory is significant when compared to brands like Kaviar, which remained relatively static, and The Botanist, which experienced a decline from rank 12 in March to 26 in June. Additionally, Good Green and nuEra have also shown variable performance, but 93 Boyz's consistent rise suggests a strengthening brand presence. This upward movement in rank is likely to positively impact sales and brand perception, positioning 93 Boyz as a growing competitor in the Illinois flower market.
Notable Products
In June 2024, the top-performing product from 93 Boyz was Jet Fuel OG (3.5g) in the Flower category, maintaining its number one rank with a notable sales figure of 5653. Peanut Butter Mintz (3.5g), also in the Flower category, held steady at the second position with an increase in sales to 4501. Gelonade (3.5g) dropped to the third position, continuing its decline from the top rank in March. Jet Fuel Pre-Roll (0.75g) entered the rankings at fourth place with a significant sales boost. Gary Payton OG (3.5g) remained stable in the fifth position, showing a slight increase in sales.