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Dec-2025
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Overview
Market Insights Snapshot
In the dynamic cannabis market of Illinois, 93 Boyz has shown notable performance across several categories. The brand's presence in the Pre-Roll category remains strong, holding steady within the top five rankings from September to December 2025. This consistency highlights their strong market position and consumer preference in this segment. Meanwhile, in the Flower category, 93 Boyz maintained a solid position, fluctuating slightly but staying within the top 12, indicating a stable demand for their products. However, their performance in the Edible category, while improving, still kept them out of the top 30, which might suggest potential growth opportunities or challenges in this segment.
Interestingly, 93 Boyz has made significant strides in the Vapor Pens category in Illinois. Starting from a rank of 46 in September, the brand climbed to the 31st position by December, showcasing a positive growth trajectory and increasing consumer interest. This upward movement in Vapor Pens stands out as a key area of success for the brand, reflecting effective strategies or product offerings that resonate well with consumers. Despite the challenges in other categories, such as Edibles, the brand's ability to improve its ranking in Vapor Pens suggests a promising avenue for further expansion and market penetration.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown resilience and consistency in its market position. Throughout the last quarter of 2025, 93 Boyz maintained a steady rank, peaking at 10th place in October before settling at 11th in November and December. This stability is noteworthy, especially when compared to brands like Nature's Grace and Wellness, which experienced a decline from 10th in September to 14th in November, before slightly recovering to 12th in December. Meanwhile, Cresco Labs exhibited a fluctuating pattern, ultimately dropping to 13th in December. UpNorth Humboldt demonstrated a significant upward trajectory, climbing from 19th in September to 10th by December, posing a potential challenge to 93 Boyz's position. However, Grassroots remained a formidable competitor, consistently holding the 9th rank throughout the period. The competitive dynamics indicate that while 93 Boyz has maintained its ground, the brand must strategize to counter the upward momentum of emerging competitors like UpNorth Humboldt and the stable presence of Grassroots.
Notable Products
In December 2025, 93 Boyz's top-performing product was the Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its first-place ranking for the fourth consecutive month with sales of 6076 units. The Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) also showed strong performance, climbing back to second place after a dip in November. The Rellos - Bathing Grape Kief Infused Blunt (1.5g) improved its ranking to third, up from fourth place in November. The Rellos - NYC Diesel Kief Infused Pre-Roll (1.5g) entered the rankings for the first time in December, securing the fourth position. Lastly, the Peanut Butter Mintz (7g) flower maintained its fifth-place ranking, showing consistent performance from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
