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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has shown varied performance across different cannabis categories. Their Flower products have seen a consistent upward trend, moving from the 15th position in July 2025 to the 12th position by October 2025, indicating a strengthening presence in this category. This positive movement is further supported by an increase in sales, with October figures reaching approximately $1.37 million. Conversely, their Edible products have struggled to break into the top 30, consistently ranking in the mid-30s, which suggests that this category may not be their strongest suit in Illinois.
Pre-Rolls have been a standout category for 93 Boyz, maintaining a solid position in the top three throughout the months from July to October 2025. This consistent ranking demonstrates a strong market preference for their Pre-Roll offerings. On the other hand, Vapor Pens have not performed as well, with rankings fluctuating between 45th and 51st place, indicating a need for strategic improvements in this category. The volatility in Vapor Pen rankings suggests that while there may be interest, it is not as robust or consistent as in other categories. Overall, 93 Boyz's performance in Illinois shows areas of strength and opportunities for growth, particularly in Flower and Pre-Rolls, while Edibles and Vapor Pens may require further attention.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, 93 Boyz has demonstrated a steady upward trajectory in its rankings over the past few months. Starting from the 15th position in July 2025, it climbed to 12th by October 2025, indicating a consistent improvement in market presence. This upward movement is noteworthy, especially when compared to competitors like Nature's Grace and Wellness and Cresco Labs, both of which have shown fluctuating rankings, with Nature's Grace and Wellness dropping back to 13th in October after a brief rise, and Cresco Labs maintaining a close competition by moving up to 11th. Meanwhile, UpNorth Humboldt made a significant leap from 19th to 14th, signaling potential future competition for 93 Boyz. Despite these shifts, 93 Boyz's consistent sales growth, peaking in October, suggests a strengthening brand loyalty and market strategy that could further solidify its position against established players like Midweek Friday, which has maintained a top 10 position but experienced a decline in sales over the same period.
Notable Products
In October 2025, the top-performing product from 93 Boyz was the Rellos Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 8,319 units. The Rellos Bathing Grape Kief Infused Blunt (1.5g) climbed to the second position after not ranking in September, showing a sales increase to 4,805 units. The Rellos Jet Fuel Kief Infused Blunt (1.5g) moved down to third place from its previous second-place ranking in August, with sales recorded at 4,743 units. The Rellos Trophy Wife Kief Infused Pre-Roll (1.5g) dropped to fourth place, despite a sales increase from September. NYC Diesel (7g) re-entered the rankings at fifth place, indicating a resurgence in popularity with sales rising to 3,319 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
