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Apr-2025
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Overview
Market Insights Snapshot
In Illinois, 93 Boyz has shown a consistent presence across several cannabis product categories, although their performance varies significantly from one category to another. In the Pre-Roll category, the brand has maintained a strong position, improving from a rank of 9 in January 2025 to an impressive rank of 5 by March, before settling at 6 in April. This upward trajectory suggests a growing consumer preference for their pre-roll products. Conversely, in the Flower category, 93 Boyz held a steady rank of 21 throughout the first four months of 2025, indicating a stable but less dynamic performance compared to their pre-rolls.
On the other hand, 93 Boyz's performance in the Edible and Vapor Pens categories in Illinois highlights areas for potential growth. The brand did not make it into the top 30 for Edibles, maintaining ranks in the mid-30s, which suggests limited market penetration or consumer interest in this segment. Similarly, their Vapor Pens have consistently ranked at 48 or 50, indicating a need for strategic improvements to boost their standing in this competitive category. While specific sales figures reveal some insights, overall trends suggest that 93 Boyz might benefit from targeted marketing strategies or product innovations to enhance their visibility and competitiveness in these underperforming areas.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, 93 Boyz consistently held the 21st rank from January to April 2025, indicating a stable yet challenging position just outside the top 20. Despite this, competitors like Island and UpNorth Humboldt have shown more dynamic movement, with Island improving from 25th to 19th and UpNorth Humboldt maintaining a stronger presence within the top 20. This suggests that while 93 Boyz has maintained consistent sales figures, it faces stiff competition from brands that are either climbing the ranks or sustaining higher positions. Notably, Lula's and (the) Essence have experienced fluctuations, with Lula's dropping to 22nd in February and April, while (the) Essence fell to 23rd in March and April, highlighting potential opportunities for 93 Boyz to capitalize on market shifts and improve its rank.
Notable Products
In April 2025, the top-performing product from 93 Boyz was Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, which moved up from second place in March to first place, boasting sales of 5081. The Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) secured the second position, experiencing a slight drop from its top spot in March. Rellos - Jet Fuel Kief Infused Blunt (1.5g) maintained a strong presence, ranking third after previously holding the first position in January and February. New entries in the top five include Rellos - Papaya Syrup Kief Infused Blunt (1.5g) and Rellos - Pineapple AK Kief Infused Blunt (1.5g), securing fourth and fifth positions, respectively. This month saw a dynamic shift in rankings, with notable increases in sales figures for the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
