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Jan-2026
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has shown notable movements across various cannabis product categories. The brand's performance in the Edible category reflects a positive trend, as it climbed from a rank of 37 in October 2025 to break into the top 30 by January 2026. This upward trajectory suggests a growing consumer interest or effective marketing strategies in this segment. Conversely, in the Vapor Pens category, 93 Boyz experienced fluctuations, initially improving from a rank of 43 to 35 by December 2025, but then dropping back to 43 in January 2026, indicating potential challenges in maintaining consistent market share.
The Flower category tells a different story, where 93 Boyz saw a decline from the 10th position in October 2025 to 15th by January 2026. This downward movement might point to increased competition or shifting consumer preferences in Illinois. On a more positive note, the brand maintained a strong presence in the Pre-Roll category, starting at rank 4 and only slightly slipping to rank 7 over the same period. This stability highlights the brand's resilience and possibly a loyal customer base in this category. The mixed performance across these categories showcases the dynamic nature of the cannabis market and the need for brands like 93 Boyz to continuously adapt and innovate.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has experienced notable fluctuations in its market position from October 2025 to January 2026. Initially ranked 10th in October, 93 Boyz saw a decline to 15th by January, indicating a downward trend in rank. This shift is particularly significant when compared to competitors like Nature's Grace and Wellness, which maintained a relatively stable rank, fluctuating between 11th and 14th, and Cresco Labs, which consistently hovered around the 10th to 13th positions. Despite these changes, 93 Boyz's sales figures were initially higher than some competitors, although they experienced a decline by January. Meanwhile, Savvy and Revolution Cannabis showed a gradual improvement in rank, suggesting a potential shift in consumer preferences that could impact 93 Boyz's future positioning and sales strategy.
Notable Products
In January 2026, the top-performing product from 93 Boyz was Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months despite a sales decline to 3814 units. The Fruity Cereal Milk Loud Gummies 5-Pack (100mg) made a notable debut in the Edible category, securing the second rank with 2754 sales. Rellos - Bathing Grape Kief Infused Blunt (1.5g) remained consistent, holding the third position, a slight improvement from its fourth place in November. The Bathing Grape Pre-Roll (0.75g) entered the rankings at fourth place, showcasing a strong market presence. Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) dropped to fifth rank from its previous second position in December, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
