Market Insights Snapshot
The cannabis brand 93 Boyz has shown mixed performance across different categories in the Illinois market. In the Flower category, the brand maintained a steady presence in the top 20 between August and November 2023, with rankings fluctuating between 14th and 20th position. However, there was a noticeable drop in sales in October, which could be a point of concern. In the Pre-Roll category, the brand also managed to stay within the top 20, although there was a slight drop in ranking from 14th to 19th position between August and September, followed by a small recovery in November.
When it comes to the Vapor Pens category, 93 Boyz's performance has been less consistent. The brand was not ranked within the top 20 in October 2023, indicating a potential area for improvement. Despite this, the brand managed to recover its ranking in November, coming back at 26th position. Sales in this category also saw a significant drop in October, but rebounded in November. It's worth noting that despite these fluctuations, the brand has managed to maintain a significant market presence in Illinois, indicating a strong consumer base and demand for their products.
In the Illinois flower market, 93 Boyz has experienced some fluctuation in rank over the past few months. In August 2023, they held the 14th position, rose to 13th in September, but then dropped to 20th in October and 19th in November. This suggests a downward trend in their market position. Comparatively, Savvy has consistently maintained a higher rank, while Cookies and Paul Bunyan have generally ranked lower but shown signs of improvement. Interestingly, Tales & Travels has seen a similar pattern to 93 Boyz, with a significant drop in October followed by a slight recovery in November. In terms of sales, while specific numbers are not disclosed, it's clear that 93 Boyz has seen a decrease in sales from September to November, which aligns with their drop in rank.
In November 2023, the top-performing product from 93 Boyz was the Jet Fuel Pre-Roll (0.75g), maintaining its position from the previous month with sales reaching 8461 units. Following closely in second place was Gary Payton OG (3.5g), climbing up the ranks from the third position in October with a significant sales increase to 7009 units. Gelonade (3.5g) made a notable leap to the third spot from its fifth rank in October. The Lotto (3.5g), despite a drop in sales, managed to secure the fourth position. Lastly, Jealousy Thin Mintz (3.5g) rounded out the top five, maintaining its ranking from the previous month.