Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Growth

Trend

6-Month

78

Product Count

SKUs

$28.61

Avg Price

5.3%

YoY Sales Change

-4.8%

YoY Price Change

93 Boyz, helmed by rapper Vic Mensa, is Chicago's pioneering Black-owned cannabis brand that prioritizes exceptional genetics and a strong community-centric mission. Noted for its commitment to social equity, the brand seeks to reinvest in communities most affected by marijuana criminalization. This innovative enterprise seeks to offer enhanced representation and increased opportunity within the highly competitive cannabis industry.
93 Boyz

Where to Buy

93 Boyz is stocked at 168 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Springfield, Normal, Peoria, and Addison. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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93 Boyz Sales

Market Insights Snapshot

93 Boyz Historical Sales by Category

In July 2026, 93 Boyz concentrated 67.41% of sales in Flower with year-over-year growth of 29.59% and month-over-month growth of 24.67%, while Pre-Roll fell year-over-year by 45.19% but rose month-over-month by 12.85%. Edible expanded its share to 7.26% with 39.88% year-over-year and 20.68% month-over-month growth, and Vapor Pens reached 6.72% share with 75.62% year-over-year and 18.41% month-over-month growth. Despite a 4.78% year-over-year decline in average price to $28.61 and overall brand sales up 5.27% year-over-year, the mix tilt toward Flower and faster-growing Vapor Pens and Edible suggests volume-led gains are offsetting price pressure. The pattern implies 93 Boyz is leaning into higher-velocity inhalables while stabilizing Pre-Roll, creating a mix that can lift unit throughput even as pricing softens.

The category reweighting strengthens 93 Boyz’s core position in Flower, where it holds rank 10 in Illinois, while emerging growth in Vapor Pens (75.62% year-over-year) and Edible (39.88% year-over-year) builds optionality if Flower momentum moderates. With Pre-Roll still down 45.19% year-over-year despite a 12.85% month-over-month uptick, the mix shifts away from a lagging format toward segments with improving trajectories, aligning with a 24.67% month-over-month surge in Flower and an 18.41% month-over-month rise in Vapor Pens. This implies the brand is prioritizing categories where month-over-month demand is compounding, using breadth across inhalables to protect share while price elasticity—evidenced by a 4.78% average price decline—supports unit expansion without diluting the Flower-led identity.

Jul-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
27
10
11
47
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
67.4%
$40.04
+29.6%
+24.7%
Pre-Roll
18.6%
$22.55
-45.2%
+12.9%
Edible
7.3%
$9.35
+39.9%
+20.7%
Vapor Pens
6.7%
$31.98
+75.6%
+18.4%
93 Boyz

Competitive Landscape

93 Boyz sits at rank #10 in IL Flower in July 2026, climbing 4 positions from #14 in July 2025, and improving 5 spots versus April 2026 when it was #15; this matches a new peak rank of #10 in July 2026 while remaining outside the top 5. In contrast, High Supply / Supply held at #1 year over year despite a 3.0% sales decline, and &Shine jumped from #8 to #4 with an 87.4% sales increase, indicating that 93 Boyz’s rank gains are occurring amid competitors consolidating at the top and accelerating in the upper tier. The pattern implies a trajectory of incremental share capture that, without a step-change in velocity, is more likely to sustain a #8–#10 ceiling than to breach the top 5.

93 Boyz market ranking for IL Flower

93 Boyz

Notable Products

Rellos - Jet Fuel Kief Infused Blunt (1.5g) set the tone in July 2026 with a 55.2% month-over-month surge to $139,326 and a rank of 1, while Rellos - Caddi Rainbows Infused Blunt (1.5g) fell 46.9% to rank 8, indicating volatility within infused pre-rolls but concentration at the top. Rawberry Kiwi Loud Gummies 5-Pack (100mg) climbed 51.1% to rank 3 as Fruity Cereal Milk Loud Gummies 5-Pack (100mg) rose 26.6% to rank 2, and with three of the top six SKUs in Edibles, the brand is tilting toward candy-format velocity alongside flagship pre-rolls. NYC Diesel (7g) advanced 25.5% to rank 5 while Lemonsteeze Loud Gummies 5-Pack (100mg) slipped 5.6% at rank 6, pointing to balanced pull between Flower upsizing and Edible variety despite unevenness within flavors. The pattern implies a barbell strategy: an anchor infused pre-roll leader paired with rising gummy multipacks, signaling emphasis on high-impulse formats over breadth in standard pre-rolls.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Rellos - Jet Fuel Kief Infused Blunt (1.5g)
Pre-Roll
7
>10
>10
2
1
+55.2%
Fruity Cereal Milk Loud Gummies 5-Pack (100mg)
Edible
2
4
1
3
2
+26.6%
Rawberry Kiwi Loud Gummies 5-Pack (100mg)
Edible
10
5
2
7
3
+51.1%
Juicy Peach Loud Gummies 5-Pack (100mg)
Edible
3
7
5
6
4
+20.9%
NYC Diesel (7g)
Flower
5
9
10
5
5
+25.5%
Lemonsteeze Loud Gummies 5-Pack (100mg)
Edible
8
6
7
4
6
-5.6%
Rellos - Platinum Cookies Kief Infused Pre-Roll (1.5g)
Pre-Roll
>10
>10
>10
>10
7
Rellos - Caddi Rainbows Infused Blunt (1.5g)
Pre-Roll
>10
>10
>10
1
8
-46.9%
Peanut Butter Mintz (7g)
Flower
>10
>10
>10
>10
9
Caddi Rainbows (3.5g)
Flower
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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