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Aug-2025
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Overview
Market Insights Snapshot
93 Boyz has demonstrated varied performance across different categories in Illinois. In the Flower category, the brand has consistently maintained a strong presence, showing an upward trend from 18th place in May 2025 to 14th place by August 2025. This indicates a solid performance and growing popularity in this category. Conversely, their ranking in the Edible category has remained static, hovering around the 35th and 36th positions, which suggests limited traction in this segment. The Pre-Roll category, however, has been a bright spot for 93 Boyz, with a notable climb from 7th place in June to 3rd place by August, highlighting a significant increase in consumer preference for their products in this category.
In the Vapor Pens category, 93 Boyz has seen some fluctuation, initially ranking at 48th place in May and improving to 42nd by August. Despite this improvement, the brand's position outside the top 30 suggests a challenging competitive landscape in this category. The brand's sales data reinforces these trends, with notable sales figures in the Flower and Pre-Roll categories, while sales in Edibles and Vapor Pens have been comparatively modest. The mixed performance across these categories indicates areas of strength that 93 Boyz could leverage, as well as potential opportunities for growth and improvement in the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has demonstrated a notable upward trajectory in brand rank over the summer of 2025, moving from 18th place in May to 14th by August. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by the consistent increase in sales from June to August. In contrast, Nature's Grace and Wellness experienced a decline in sales, which is reflected in their drop from 8th to 13th place over the same period. Meanwhile, Cresco Labs maintained a relatively stable position, consistently ranking around 12th, despite fluctuations in sales figures. Island and Revolution Cannabis also saw minor rank changes, but their sales figures suggest a less dynamic market presence compared to 93 Boyz. This competitive analysis highlights 93 Boyz's strategic positioning and potential for continued growth in the Illinois market.
Notable Products
In August 2025, the top-performing product for 93 Boyz was the Rellos Peanut Butter Mintz Kief Infused Blunt in the Pre-Roll category, maintaining its number one rank with notable sales of 8,870 units. The Rellos Jet Fuel Kief Infused Blunt closely followed in second place, having improved from its fourth position in June. The Rellos Jealousy Thin Mintz Kief Infused Blunt consistently held the third spot since June, showing stable performance. A new entrant, the Rellos Bathing Grape Kief Infused Blunt, debuted in fourth place, indicating strong initial sales. Meanwhile, the Rellos Trophy Wife Kief Infused Pre-Roll remained in fifth position, sustaining its rank from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
