.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz shows a dynamic performance across different cannabis categories. Their presence in the Edible category has seen a gradual improvement, climbing from 36th place in November 2025 to entering the top 30 by January 2026, maintaining that position in February. This indicates a positive trend in consumer acceptance and market penetration for their edibles. However, their performance in the Vapor Pens category tells a different story, with a notable decline from 34th in December 2025 to 49th by February 2026, suggesting challenges in maintaining market share or possibly increased competition in this segment.
In the Flower category, 93 Boyz experienced a downward trajectory, moving from 11th place in November 2025 to 16th by February 2026. This shift might indicate increased competition or changing consumer preferences within Illinois. Conversely, their performance in the Pre-Roll category remains robust, consistently ranking within the top 7, peaking at 5th place in February 2026, which reflects strong consumer demand and brand loyalty in this segment. These movements across categories highlight the brand's varying strengths and challenges, offering insights into their strategic positioning in the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has experienced a dynamic shift in its market position over recent months. Starting from a rank of 11 in November 2025, 93 Boyz saw a slight decline to 12 in December, further dropping to 15 in January 2026, and settling at 16 by February. This downward trend in rank could be attributed to the competitive pressure from brands like Nature's Grace and Wellness, which maintained a relatively stable position, ranking as high as 11 in December before falling to 18 in February, and Midweek Friday, which showed resilience by climbing to 11 in January before dropping to 15 in February. Meanwhile, The Botanist made a notable leap from being outside the top 20 in November to securing the 14th position by February, indicating a potential threat to 93 Boyz's market share. Despite these fluctuations, 93 Boyz's sales figures remain competitive, suggesting that while their rank has slipped, their market presence is still significant, warranting close monitoring of these competitors to strategize effectively for maintaining and improving their standing.
Notable Products
In February 2026, the top-performing product for 93 Boyz was Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its leading position from previous months with sales of 3535 units. The Rawberry Kiwi Loud Gummies 5-Pack (100mg) saw a significant rise in the Edible category, climbing from fifth place in January to second place in February. Peanut Butter Mintz (7g) in the Flower category improved its rank from unlisted in January to third in February, showing a strong sales performance. Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) experienced a slight drop in the Pre-Roll category, moving from second in December to fourth in February. Lastly, Rellos - Kept Secret Kief Infused Blunt (1.5g) entered the rankings for the first time, securing the fifth position in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
