Market Insights Snapshot
In the Massachusetts market, Southie Adams has seen varied performance across different cannabis categories. In the Concentrates category, the brand has shown a steady improvement in its ranking, moving from the 43rd position in July 2023 to 33rd by October 2023. This upward trend indicates a growing acceptance of the brand in this category. However, in the Pre-Roll category, the brand's performance has been inconsistent, with a significant drop to 83rd position in September 2023 from 55th in August, before recovering slightly to 71st in October.
Interestingly, Southie Adams has maintained a strong position in the Edible and Vapor Pens categories, ranking within the top 30 brands consistently. In the Edible category, the brand improved its ranking from 25th to 20th between July and October 2023. In the Vapor Pens category, despite a slight dip in ranking from 21st to 28th over the same period, the brand has remained competitive. However, the brand's performance in the Flower category has been less promising, with no ranking data available after August 2023, suggesting it may not have been among the top 20 brands in this category during these months.
In the Vapor Pens category in Massachusetts, Southie Adams has seen a slight drop in rank from July to October 2023, moving from 21st to 28th place. This indicates a decrease in sales, as the brand was outperformed by competitors such as Kushy Punch and Sparq Cannabis Company, which consistently ranked higher during the same period. However, it's worth noting that Southie Adams still performed better than The Clear and Eureka!, which failed to break into the top 20. The long-term trend for Southie Adams suggests a need for strategic changes to regain its earlier position and boost sales.
In October 2023, Southie Adams' top-performing product was the 'Sour Blood Orange Chews 20-Pack (100mg)' from the Edible category, reclaiming its number one rank with sales reaching up to 2930 units. The 'Sour Key Lime Fruit Chews 20-Pack (100mg)', also an Edible, took the second spot, despite leading in September. The 'Sour Guava Chews 20-Pack (100mg)', another Edible, consistently held the third position over the past four months. Notably, the 'Ghost Train Haze Blunt (0.5g)' from the Pre-Roll category entered the top rank for the first time in October, securing the fourth place. Meanwhile, the 'Northern Lights Distillate Cartridge (0.5g)' from the Vapor Pens category slipped from fourth to fifth place from September to October.