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May-2024
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Overview
Market Insights Snapshot
Southie Adams has shown fluctuating performance across various categories and states, with notable movements in Massachusetts. In the Edible category, Southie Adams has maintained a position within the top 30, though there was a slight dip from a rank of 23 in March 2024 to 29 in May 2024. This indicates a competitive market where maintaining a consistent rank is challenging. The Flower category, however, presents a different story, with the brand falling out of the top 30 after March 2024, suggesting a significant drop in market presence. The Pre-Roll category also saw a decline, with Southie Adams dropping from 71 in March 2024 to 100 in May 2024, indicating potential issues in product acceptance or market saturation.
In the Vapor Pens category, Southie Adams experienced a downward trend, moving from a rank of 26 in February 2024 to 33 in May 2024. Despite this, the brand's sales figures in this category remained relatively strong, highlighting a possible disconnect between sales volume and market ranking. The overall performance in Massachusetts suggests that while Southie Adams is able to maintain a presence in multiple categories, there are challenges in sustaining top-tier rankings. This mixed performance across categories implies the need for strategic adjustments to address market competitiveness and consumer preferences.
Competitive Landscape
In the Massachusetts Vapor Pens category, Southie Adams has experienced notable fluctuations in rank and sales over recent months. While Southie Adams started strong in February 2024 with a rank of 26, it saw a decline to 33 by May 2024. This downward trend contrasts with competitors like Cresco Labs, which improved its rank from 28 in February to 25 in April before dropping to 32 in May. Meanwhile, Theory Wellness showed a more stable performance, maintaining a rank in the mid-30s, and Perpetual Harvest made a significant leap from 46 in March to 31 in May. The sales figures for Southie Adams also reflect this volatility, with a peak in February followed by a significant drop by May. This competitive landscape indicates that while Southie Adams remains a key player, it faces stiff competition and fluctuating market dynamics that could impact its future positioning.
Notable Products
In May-2024, the top-performing product for Southie Adams was Sour Guava Chews 20-Pack (100mg), which climbed to the number one spot with sales of 1906 units. Sour Key Lime Fruit Chews 20-Pack (100mg) secured the second position, maintaining a consistent presence in the top three over the past months. Sour Blood Orange Chews 20-Pack (100mg) experienced a drop to the third rank from its previous first-place position, indicating a notable decline in sales. Cotton Candy x OG Live Fire Cartridge (0.5g) emerged in the fourth position, showing a positive trend from its debut in March-2024. Wedding Cake (3.5g) entered the rankings at the fifth position, marking its first appearance in the top five.
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