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Jul-2025
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Overview
Market Insights Snapshot
Southie Adams has shown a dynamic performance across different product categories and states, with notable movements in rankings. In the category of Concentrates in Massachusetts, the brand experienced a significant resurgence, moving from outside the top 30 in June to a commendable 31st position by July 2025. This upward movement is indicative of a strong recovery and perhaps strategic adjustments in their product offerings or marketing strategies. However, the Vapor Pens category in the same state tells a different story, with a steady decline in rankings from April to July, ultimately dropping to 93rd place. This suggests potential challenges in maintaining market share or increased competition within this category.
In New Jersey, Southie Adams has had a more stable presence in the Pre-Roll category. The brand's ranking fluctuated but remained within the top 75 throughout the observed months, with a noticeable climb back to the 50th position by July 2025. This consistency, coupled with an increase in sales, points towards a solid consumer base and effective market penetration strategies. The variations in rankings across different states and categories highlight the brand's diverse performance and the varying competitive landscapes they navigate. These insights provide a glimpse into Southie Adams' market adaptability and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Southie Adams has experienced fluctuating rankings over the months from April to July 2025, indicating a dynamic market position. Despite a dip in May, where it ranked 75th, Southie Adams showed resilience by climbing back to 50th by July. This recovery is noteworthy, especially when compared to competitors like Lobo and Brute's Roots, which also saw fluctuations but maintained relatively stable sales figures. Meanwhile, Road Trip demonstrated a strong upward trend, surpassing Southie Adams in both rank and sales by July. URBNJ maintained a more consistent performance, slightly ahead of Southie Adams in rank for most months. These insights suggest that while Southie Adams is capable of bouncing back, the brand faces stiff competition, particularly from brands that are either more consistent or on an upward trajectory in both rank and sales.
Notable Products
In July 2025, the top-performing product for Southie Adams was the Apples & Bananas Blunt 4-Pack (2g) in the Pre-Roll category, climbing to the number one rank with a notable sales figure of 529 units. The Black Cherry Runtz Pre-Roll 4-Pack (2g) held strong, securing the second spot, although it dropped from its previous top position in June. The Papaya Distillate Disposable (0.5g) in the Vapor Pens category improved its standing, rising to third place from fourth in June. The GMO Blunt (1g) maintained a consistent presence, ranking fourth in July, just as it did in June. Meanwhile, the Purple Milk Pre-Roll 4-Pack (2g) debuted in the rankings at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
