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Aug-2025
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Overview
Market Insights Snapshot
Southie Adams has shown a notable trajectory in the Massachusetts market, particularly in the Concentrates category. After not being in the top 30 in May and June 2025, Southie Adams made a significant leap to rank 31st in July and further climbed to 22nd by August. This upward movement is indicative of a growing presence and possibly an increase in consumer preference for their products in this category. The sales figures support this trend, with a substantial increase from $31,414 in July to $41,928 in August, highlighting a strong performance trajectory in Massachusetts.
In contrast, the Vapor Pens category in Massachusetts tells a different story. Southie Adams has experienced a downward trend, starting from 74th place in May and sliding to 99th by August. This decline suggests challenges in maintaining competitiveness or consumer interest in this category. Meanwhile, in New Jersey, the brand has shown consistent improvement in the Pre-Roll category, moving from 73rd in May to 46th by August. This steady climb could signal growing brand recognition or product acceptance in the New Jersey market, reflecting positively on their strategic efforts in the region.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Southie Adams has shown a notable upward trajectory, climbing from a rank of 73 in May 2025 to 46 by August 2025. This improvement in rank is indicative of a positive trend in sales, with a consistent increase from May through July, and a slight dip in August. In contrast, Binske experienced fluctuating ranks, peaking at 25 in July before dropping to 47 in August, suggesting volatility in their sales performance. Meanwhile, MPX - Melting Point Extracts maintained a relatively stable presence, with ranks hovering in the 40s, while Superflux faced challenges, missing the top 20 in July. URBNJ showed resilience, improving to 43 in August. Southie Adams' consistent climb in rank amidst these dynamics highlights its growing market presence and potential to capture further market share in New Jersey's pre-roll segment.
Notable Products
In August 2025, Southie Adams' top-performing product was the Primetime Blunt (1g) in the Pre-Roll category, securing the number one rank with sales of 422 units. The GMO Pre-Roll 5-Pack (2.5g) followed closely, taking the second spot, while the Apples & Bananas Pre-Roll 4-Pack (2g) claimed third place. Notably, the GMO Blunt 4-Pack (2g) and Planet of the Grapes Blunt (2g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these rankings indicate a consistent preference for Pre-Roll products, with the Primetime Blunt maintaining its leading position. The sales figures reflect a stable demand for these top products, with minimal fluctuations in their rankings over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
