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Jul-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Spectre operated as a single-category brand with Concentrates at 100.0% mix, while month-over-month sales in that category fell 7.02% and the average selling price sat at $33.07. With no year-over-year metric reported and a category rank of 39 in Alberta Concentrates, the combination of a full-category concentration and a mid-tier rank points to a narrow revenue base that is sensitive to even small share shifts, implying that a 7.02% monthly decline can translate directly into positioning pressure unless offset by pricing or distribution gains.
The 100.0% dependence on Concentrates alongside a 7.02% month-over-month contraction and a rank position of 39 in Alberta indicates that Spectre’s positioning leans toward a specialist profile rather than a portfolio hedge. This concentration means price or promotional levers in Concentrates carry outsized influence; at $33.07 average price and zero category diversification, the brand’s path to improved rank likely requires either a share recapture within Concentrates on a subsegment basis or expansion into an adjacent form factor to dilute volatility from single-category monthly swings.
Competitive Landscape
Spectre sits at rank #39 in AB Concentrates in July 2026 with no year-over-year rank available, improving 7 positions from #46 in April 2026 and sitting 3 spots below its peak at #36 in June 2026; in contrast, BoxHot holds #1 with a +2 YoY rank shift and +26.0% YoY sales while Endgame is #2 with a -25.5% YoY sales decline, and Dab Bods is #3 with +83.1% YoY sales, indicating that Spectre’s short-term climb is occurring amid leaders consolidating or surging at the top; the combination of a 7-position quarter-over-quarter rise and proximity to a recent peak suggests Spectre is re-entering the competitive mid-tier but must convert momentum into sustained rank gains to avoid reverting toward the low-40s.
Notable Products
Glitch Shatter x Aged Sticky Hash (1.5g) posted a -15.8% month-over-month drop and slid to rank 2, which outweighs the minor -2.8% dip for Operation Orange Liquid Diamond Dabber (1g) that held rank 1. Both top products sit in Concentrates, concentrating 100% of the top-two ranks and indicating category dependence that could magnify volatility. With only a modest decline at the top but a double-digit fall in the runner-up, pricing or velocity pressure appears uneven within the lineup, implying Spectre’s near-term direction hinges on stabilizing second-tier SKUs rather than expanding breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
