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Feb-2024
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Overview
Market Insights Snapshot
In Massachusetts, Sticky Fish has shown a varied performance across different cannabis product categories, indicating a dynamic market presence. Particularly in the Concentrates category, Sticky Fish experienced a notable dip from 8th place in November 2023 to 26th in December 2023, before stabilizing somewhat in the 21st position for both January and February 2024. This fluctuation, especially the sharp decline, might suggest challenges in maintaining market share amidst stiff competition or possibly shifts in consumer preferences. On the other hand, their Vapor Pens category saw a more gradual decline from 41st to 56th place over the same period, hinting at a consistent but less dramatic struggle in this market segment. Interestingly, despite the decline in rankings in these categories, the brand managed to increase its sales in the Concentrates category from December 2023 to February 2024, which could indicate a recovering or loyal consumer base.
However, Sticky Fish’s performance in the Edibles and Pre-Roll categories tells a different story. The brand was not able to maintain a top 30 position in the Edibles category from November 2023 through February 2024, with rankings slipping from 61st to 65th place, and no data available for February, suggesting a potential exit from this category or a significant loss in market traction. Similarly, in the Pre-Roll category, Sticky Fish was ranked 91st in November 2023, with no subsequent rankings or sales data available, indicating a possible withdrawal from this market segment or failure to compete effectively. These movements underscore the challenges Sticky Fish faces in diversifying its product offerings and capturing a broader market share across different cannabis categories in Massachusetts. The absence from top rankings in certain months across these categories could be viewed as a significant setback, emphasizing the need for strategic adjustments to regain or improve market position.
Competitive Landscape
In the competitive landscape of the concentrates category in Massachusetts, Sticky Fish has experienced notable fluctuations in its market position, reflecting the dynamic nature of the industry. Initially ranked 8th in November 2023, Sticky Fish saw a significant drop to 26th place in December, before partially recovering to 21st place in both January and February 2024. This volatility highlights challenges Sticky Fish faces, particularly in December when its sales plummeted, only to see a gradual recovery in the following months. Competitors such as Local Roots and Fox Tales have shown more stability and stronger sales performance, with Local Roots consistently ranking higher than Sticky Fish throughout the period. Interestingly, Regenerative, despite starting from a much lower rank and sales volume, has seen a significant upward trend, closing the gap with Sticky Fish by February 2024. This suggests that Sticky Fish, while still a key player, is facing increasing competition from both established brands and emerging contenders, underscoring the importance of strategic initiatives to enhance its market position and sales trajectory.
Notable Products
In February 2024, Sticky Fish's top-selling product was the Legend GMO OG Live Resin Cartridge (0.5g) from the Vapor Pens category, with sales reaching 335 units. Following closely, the Liberty Haze Live Resin Cartridge (0.5g), also in the Vapor Pens category, was the second best-seller, showcasing a notable improvement from its rank as the top product in January 2024. The third position was claimed by the Manzanita Apple Live Badder (0.5g) from the Concentrates category, marking its first appearance in the top rankings. Chem Jelly Live Badder (0.5g) and London Pound Cake Live Resin Cartridge (0.5g), both new entries to the top list, secured the fourth and fifth spots, respectively. This month's rankings highlight a significant presence and preference for Vapor Pens in Sticky Fish's sales, with Concentrates also showing strong performance.
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