Market Insights Snapshot
In the Massachusetts market, Sticky Fish has shown a remarkable improvement in the Concentrates category. Their ranking rose from 23rd in August 2023 to an impressive 7th by November 2023. This upward trend is indicative of a strong brand performance and possibly strategic marketing initiatives. However, it's worth noting that their ranking in the Edibles category has been on a downward trend, moving from 41st in August to 55th in November 2023. This might suggest a need for the brand to reassess its strategies in this particular category.
Sticky Fish's performance in the Pre-Roll and Vapor Pens categories in Massachusetts has been relatively stable, albeit not within the top 20 brands. The brand maintained its 80th position in the Pre-Roll category from September to November 2023. Similarly, in the Vapor Pens category, Sticky Fish's ranking fluctuated slightly around the mid-30s. These rankings, while not among the top, still represent a significant presence in a competitive market. However, there's definitely room for improvement in these categories to boost the brand's overall market standing.
In the Concentrates category in Massachusetts, Sticky Fish has shown a consistent upward trend, improving their rank from not being in the top 20 in August 2023 to 7th place by November 2023. This upward trajectory in rank indicates a significant increase in sales, outperforming several competitors. For instance, Bountiful Farms maintained a steady rank but saw a slight decrease in sales over the same period. Rythm and Rave experienced fluctuations in their rankings and sales, while Root & Bloom also improved their rank and increased sales, but not as significantly as Sticky Fish. The data suggests that Sticky Fish is gaining market share in the Massachusetts Concentrates category, outpacing several key competitors.
In November 2023, Sticky Fish's top-performing product was the Garlic Breath Cured Badder (1g) from the Concentrates category, with a whopping 939 units sold. The second spot was taken by K Dynamite Cured Badder (1g), also from the Concentrates category. The Monkey Berries Live Resin Cartridge (0.5g) from the Vapor Pens category maintained its position from October to November, ranking third. Interestingly, the Gypsie Road Cured Resin Sugar (1g) made a debut in the top ranks, securing the fourth place. The Bonez - Dirty Banana Infused Pre-Roll (0.5g) from the Pre-Roll category dropped from its previous rank in October to the fifth spot in November.