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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Strike is stocked at 64 licensed dispensaries across New Jersey, with the deepest coverage in Franklin Township, Atlantic City, Camden, Hoboken, and Jersey City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Strike’s mix in July 2026 is concentrated in Vapor Pens at 92.63% share, with Concentrates at 7.37%; Vapor Pens grew 1,490.38% year over year and 77.10% month over month, while Concentrates rose 32.29% month over month with no reported year-over-year baseline. Average price fell 35.70% year over year to $34.03 even as Vapor Pens held a $33.80 ticket and Concentrates averaged $37.16, indicating volume-led gains rather than price-driven growth. With Vapor Pens ranked 8 in New Jersey and commanding 92.63% of mix, the pattern implies Strike is leaning into a scale strategy in a single lead category where unit velocity is offsetting price compression.
The simultaneous 77.10% month-over-month expansion in the 92.63% core category and a 32.29% month-over-month lift in the 7.37% tail suggests portfolio breadth is widening without diluting the Vapor Pens focus. Coupled with a 35.70% year-over-year price decline alongside a 1,490.38% year-over-year surge in the dominant category, the configuration points to a volume-acquisition posture designed to accelerate rank from 8 by trading margin for footprint and defending share through accessible price tiers.
Competitive Landscape
Strike is ranked #8 in New Jersey Vapor Pens in July 2026, up 44 positions year over year from #52, and up 9 ranks versus April 2026 when it was #17; this marks a new peak rank of #8 in July 2026. Against competitors, Select held #1 year over year but posted a -8.9% sales change, while RYTHM advanced from #8 to #5 with a 43.9% sales increase; these shifts place Strike’s faster rank ascent alongside categories where incumbents are cooling and climbers are growing. The pattern implies Strike’s rank trajectory is momentum-driven and likely tied to share capture from top-tier brands with negative or slower growth, positioning it to contend for a top-5 slot if the April-to-July rank delta persists.
Notable Products
Cotton Candy Clouds Distillate Cartridge (1g) set the tone in July 2026 with a 43.9% month-over-month lift to rank 1, while Banana Tang Distillate Disposable (1g) added 15.1% to hold rank 2, and the absence of any MoM moves above +50% or below -10% points to steadier, incremental shifts at the top. Vapor Pens concentration is total, with all top 10 SKUs in the category and three disposables clustered at ranks 2-4, and the only cited dollar figure is $54,242 for the lead cartridge, implying cartridges can still outrun disposables at peak despite broad disposable presence. Thunder Punch Distillate Disposable (1g) anchored rank 3 without a reported MoM rate, and the split between cartridge-led growth at rank 1 and disposable depth through ranks 2-9 indicates the mix is tilting toward variety within one format rather than a single-form factor takeover.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
