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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Strike’s category mix in June 2026 is highly concentrated, with Vapor Pens holding 88.26% share and ranking 17th in Vapor Pens in New Jersey, while Concentrates account for 11.74%. Vapor Pens grew 2916.86% year over year but slipped 8.65% month over month, whereas Concentrates lack a year-over-year baseline and fell 15.23% month over month; alongside a 27.27% year-over-year drop in average price to $35.59, the pattern indicates unit-led expansion paired with near-term price and velocity pressure. The thesis is that Strike is capturing substantial year-over-year demand via Vapor Pens while facing a month-over-month pullback and price compression that concentrates risk in a single category.
The shift implies a positioning anchored to Vapor Pens scale rather than category breadth, as the 88.26% mix and 2916.86% Vapor Pens growth concentrate brand equity where rank sits at 17 in New Jersey; however, the 8.65% month-over-month decline in Vapor Pens and 15.23% in Concentrates suggest sensitivities to short-cycle pricing and promo, given the concurrent 27.27% average price drop. The thesis is that Strike’s current advantage is volume leverage in Vapor Pens, but sustaining share will require stabilizing month-over-month trends and diversifying beyond an 11.74% tail in Concentrates to reduce exposure to rank volatility in a single category.
Competitive Landscape
Strike sits at rank #17 in New Jersey Vapor Pens for June 2026 after climbing 51 positions year over year from #68 to #17, and it improved 5 spots from #22 in March 2026 while peaking at #15 in May 2026; meanwhile, Select held #1 with a -8.6% year-over-year sales change and Fernway held #2 with a +10.7% year-over-year sales change, indicating Strike’s upward rank momentum is occurring alongside category leaders with mixed growth. With a two-month swing from #22 in March 2026 to #15 in May 2026 before settling at #17 in June 2026, and with RYTHM positioned at #5 on +26.0% year-over-year sales, the pattern implies Strike’s rapid share gains are real but still volatile, requiring sustained velocity to convert a mid-teen plateau into a top-10 break.
Notable Products
NYC Diesel Distillate Disposable (2g) posted the steepest move in June 2026 with a -21.4% month-over-month drop while falling to rank 8, contrasting with Grape Goji OG Distillate Disposable (2g) up 48.4% and Pineapple Express Distillate Disposable (2g) up 41.5% at ranks 9 and 7, respectively. Cotton Candy Clouds Distillate Cartridge (1g) held rank 1 with a 9.9% lift, and Rainbow Belts Distillate Cartridge (1g) added 9.1% at rank 3; eight of the top ten are Vapor Pens, indicating a concentrated demand profile. With Vapor Pens spanning both 1g cartridges and 2g disposables and only one Concentrates SKU in the top six, the mix implies Strike is tilting assortment and velocity toward inhalable convenience formats over niche extracts despite volatility within specific 2g SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
