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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SUNDAY is stocked at 120 licensed dispensaries across Michigan, New Jersey, and 4 other states, 73 of them in Michigan, with the deepest coverage in Grand Rapids, New Buffalo, Ann Arbor, Coldwater, and Ironwood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, SUNDAY concentrated entirely in Pre-Roll with a 100.0% category share and a rank of 28 in Pre-Roll in New Jersey, pairing 32.8% year-over-year sales growth with a -48.3% month-over-month contraction. Average price fell -58.1% year over year to $12.87 while share remained at 100.0%, indicating volume expansion offsetting price compression. The pattern implies SUNDAY traded price for velocity within Pre-Roll, preserving category dominance inside its own mix while ceding short-term momentum month to month.
The combination of a -48.3% month-over-month pullback alongside a 32.8% year-over-year gain and a -58.1% price reset signals a shift toward value positioning within Pre-Roll that relies on higher unit throughput rather than premium pricing to sustain growth. With a 100.0% single-category focus and a rank of 28 in New Jersey, SUNDAY’s positioning hinges on defending velocity tiers through discount-led acquisition, implying near-term sensitivity to promotional cadence and an opportunity to stabilize by optimizing pack architecture before expanding beyond Pre-Roll.
Competitive Landscape
SUNDAY is ranked #56 in Michigan Pre-Roll in July 2026, down 16 positions year over year from #40 and sliding 39 spots since April 2026 when it was #17; despite a peak at #14 in December 2025, the brand has fallen 42 ranks from that high. By contrast, Jeeter held #1 with a 4.0% YoY sales gain while Mitten Extracts advanced from #7 to #4 alongside a 68.5% YoY increase, indicating SUNDAY’s decline is more tied to share being ceded to advancing leaders than to a broad category contraction; the rank trajectory implies SUNDAY’s distribution or velocity has materially eroded relative to top players, and without a reversal the brand risks exiting the top 60.
Notable Products
Bacio Gelato Pre-Roll (1g) posted the steepest decline in July 2026 at -16.3% and slid to rank 3, while Dirty Taxi Pre-Roll (1g) held rank 1 with no recorded month-over-month change and a single-month sales level of $22,912, indicating the leader’s stability against a mid-tier pullback. Skywalker Mintz Pre-Roll (1g) sat at rank 2 with no recorded month-over-month change, and six of the top ten sit outside the top three as Pre-Roll SKUs fill 100% of the leaderboard, concentrating assortment depth in one category. The concentration at ranks 1 through 10 and the -16.3% drop by a flagship SKU imply SUNDAY is leaning into a Pre-Roll-only strategy that depends on one or two hero items while tolerating volatility in secondary singles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
