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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Superb Cannabis Co. concentrated its May 2026 mix in Concentrates at 63.23% share with a month-over-month gain of 34.14% and a year-over-year surge of 9,337.97%, while Flower held 29.60% share with a 114.99% MoM rise and 92.41% YoY growth; Vapor Pens at 6.61% share fell 12.70% MoM despite a 391.71% YoY increase, and Pre-Roll at 0.56% share dropped 51.61% MoM even as it rose 366.48% YoY. Average price expanded 28.12% YoY to $49.36, with Concentrates priced at $63.19 and Flower at $37.84, indicating a mix shift toward higher-priced formats alongside a rapid volume build. Together with a rank of 12 in Concentrates in Michigan and brand-level sales growth of 470.84% YoY, the pattern implies Superb Cannabis Co. is leaning into a premiumized Concentrates-led portfolio while scaling Flower to stabilize breadth.
The simultaneous 34.14% MoM gain in Concentrates and 114.99% MoM jump in Flower, alongside a 12.70% MoM decline in Vapor Pens and a 51.61% MoM pullback in Pre-Roll, implies near-term resource and shelf prioritization toward Concentrates and Flower where price power and velocity are aligned. With 63.23% of sales in Concentrates yet only rank 12 in Michigan, the category weight outpaces current placement depth, suggesting room to trade up share through targeted SKU expansion, while the 6.61% share in Vapor Pens and sub-1% in Pre-Roll indicate de-prioritization that could free inventory to reinforce the higher-margin Concentrates average price at $63.19 and sustain the 28.12% YoY brand-wide price lift.
Competitive Landscape
Superb Cannabis Co. sits at rank #12 in MI Concentrates in May 2026, improving 205 positions from #217 in May 2025, and rising 3 spots from #15 in February 2026 to its peak of #12 in May 2026; by contrast, Rkive Cannabis advanced from #6 to #1 alongside a 218.3% YoY sales increase, while Cannalicious Labs slid from #2 to #5 with a -30.7% YoY sales change. With The Limit edging from #1 to #2 and Wojo Co moving from #4 to #3 on 15.1% YoY growth, Superb Cannabis Co.’s leap from the lower ranks to #12 implies distribution or assortment expansion is translating into share capture faster than legacy declines are being backfilled.
Notable Products
Dulce De Fresa Smalls (Bulk) delivered the standout move in May 2026 with a 405% month-over-month surge to rank 1, while Zero Gravity x Mai Tai (3.5g) climbed 111% to rank 4. Garlic Ice Cream Live Rosin Disposable (0.5g) also expanded 53% to rank 9, and Sherb Haze Brulee Rosin (1g) in concentrates edged up 2% at rank 5. With Flower occupying four of the top seven positions and two concentrates inside the top eight, the pattern implies Superb Cannabis Co. is leaning into value-driven Flower volume while testing higher-margin rosin and vapor formats as secondary growth lanes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
