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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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The Blues Brothers is stocked at 161 licensed dispensaries across Mississippi, New Jersey, and 5 other states, 56 of them in Mississippi, with the deepest coverage in Jackson, Hattiesburg, Ocean Springs, Oxford, and Brandon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, The Blues Brothers split its volume between Flower at 35.89% share and Concentrates at 35.30% share, with Pre-Roll close behind at 26.50% share; this near-parity masks diverging momentum as Concentrates grew 51.24% year over year while Flower rose 23.18% and Pre-Roll surged 287.51%. Month over month, the mix is pivoting as Flower fell 35.94% and Pre-Roll declined 13.55%, while Concentrates advanced 9.35%; meanwhile, Vapor Pens and Edible contracted sharply at -87.04% MoM and -56.18% MoM, reinforcing their minimal shares of 1.54% and 0.76%. With brand sales up 48.58% year over year against a 1.22% increase in average price and a 24-month decline of -25.45%, the pattern implies a tactical reweighting toward Concentrates and away from legacy low-share formats to sustain near-term growth while repairing multi-year erosion.
The category shifts position The Blues Brothers to compete where it has rank headroom in New Jersey Concentrates at rank 33, as a 9.35% MoM gain in that category contrasts with a 35.94% MoM drop in Flower and an 87.04% MoM collapse in Vapor Pens. The combination of a 51.24% YoY lift in Concentrates alongside a 287.51% YoY spike in Pre-Roll—but with Pre-Roll still receding MoM by 13.55%—implies the brand’s positioning is anchored in a high-velocity Concentrates core supplemented by episodic Pre-Roll wins, while deemphasizing low-yield formats where YoY declines of -69.09% to -74.56% suggest limited strategic return.
Competitive Landscape
The Blues Brothers sits at rank #33 in NJ Concentrates for October 2026, down 10 positions from July 2026’s peak at #23 and 43% lower in rank standing relative to that July baseline, while the three‑month slide from #23 to #33 marks a 10‑place deterioration. In contrast, Grassroots held #1 with a 12.54% year-over-year sales increase and 710 Labs climbed to #2 from #7 year over year with a 68.37% sales lift, whereas RYTHM sits at #3 despite a 38.20% sales decline. This pattern implies The Blues Brothers is losing share of rank momentum to faster-rising leaders, signaling a need to counter accelerating gains at the top end.
Notable Products
The Blues Brothers is concentrated at the top in October 2026, with the top 10 products accounting for 70.8% of sales and Cadillac Rainbow (3.5g) alone at 17.5%. New items contributed 10.9% from 12 launches, so most of its sales ride on established products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
