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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Blues Brothers split its sales primarily between Concentrates at 34.25% share and Flower at 33.59% share, while Vapor Pens held 24.11% and Pre-Roll 7.44%. Year over year, Vapor Pens expanded 289.48% versus Concentrates up 114.84%, and Flower up 39.44% while Pre-Roll fell 39.99%; month over month, Flower surged 80.12% versus Concentrates up 5.96%, Vapor Pens down 10.25%, and Pre-Roll down 6.43%. The brand’s average price rose 19.64% YoY alongside total brand sales up 70.60% YoY, and Vapor Pens ranked 64th in New Jersey despite a monthly contraction. The pattern implies a pivot from prior Vapor Pens acceleration toward a May 2026 mix anchored by faster-moving Flower and durable Concentrates growth, with category breadth cushioning a Vapor Pens pullback.
The shift—80.12% MoM growth in Flower against a 10.25% MoM decline in Vapor Pens and a 5.96% MoM gain in Concentrates—re-weights the portfolio toward inhalables with lower volatility risk concentrated in two categories above 33% share each. With Vapor Pens at 24.11% share and ranking 64 in New Jersey, the YoY outperformance of 289.48% suggests latent demand, but the May 2026 dip indicates sensitivity to price or assortment as the brand’s average price is up 19.64% YoY. The implication is that positioning should emphasize Flower as the near-term volume engine and Concentrates as the margin stabilizer, while Vapor Pens serve as an episodic growth lever rather than the core, reducing dependence on a category that can swing from triple-digit YoY growth to double-digit MoM decline within the same month.
Competitive Landscape
The Blues Brothers sits at rank #64 in NJ Vapor Pens in May 2026, down 11 positions from #53 in February 2026, and 17 spots below its category peak of #47 from January 2026; with no Year-over-Year rank published, the near-term slide contrasts with Legend rising from #5 to #3 and Rove moving from #16 to #5, while category leader Select holds #1 despite a 13.9% YoY sales decline. Compared with three months ago The Blues Brothers is 20.8% lower in rank position (from #53 to #64) as Fernway maintains #2 with only a 1.0% YoY sales dip and Simply Herb tightens from #6 to #4; this pattern implies The Blues Brothers is ceding visibility to faster-climbing incumbents and needs a directional shift to avoid further mid-tier drift.
Notable Products
Mule Fuel (3.5g) posted the largest month-over-month gain at +159.9% to rank 1 in May 2026, while Sativa Brick Hash (1g) fell 28.2% to rank 3. God's Gift Distillate Disposable (1g) also surged +111.3% to rank 2, contrasting with Super Lemon Haze Distillate Disposable (1g) which declined 9.9% at rank 9. With three Flower SKUs inside the top 7 and Pre-Rolls occupying ranks 4, 5, and 8, the mix points to a pivot toward inhalables anchored by a breakout Flower leader and supported by selective Vapor Pens, indicating a focus on high-velocity strains over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
