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Jun-2024
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Overview
Market Insights Snapshot
The Blues Brothers brand has shown notable performance in the Massachusetts market, particularly in the Concentrates category. Ranking movements from March to June 2024 indicate a positive trajectory, with the brand moving from 25th to 21st place. This upward trend is supported by an increase in sales from $36,392 in March to $47,562 in June. However, it is important to note that the brand did not make it into the top 30 in April, which could be a point of concern for stakeholders monitoring consistency. Despite this, the overall trend suggests a strengthening position in the Massachusetts market.
In contrast, The Blues Brothers' performance in Maryland presents a mixed picture across different categories. In the Flower category, the brand was unable to secure a top 30 position from March to June 2024, with rankings hovering in the 37th to 41st range. However, the Pre-Roll category shows more promise, with the brand entering the top 30 in April and May, ranking 32nd and 27th respectively, before dropping to 36th in June. This fluctuation in rankings indicates potential but also highlights the need for more consistent performance to solidify their presence in the Maryland market.
Competitive Landscape
In the Massachusetts concentrates market, The Blues Brothers have shown a notable upward trend in their rankings, moving from 31st in April 2024 to 21st in June 2024. This improvement in rank is indicative of a strong recovery and growth in sales, which increased from $29,139 in April to $47,562 in June. In comparison, Haze Extracts experienced fluctuating ranks, peaking at 13th in March but dropping to 23rd in May before recovering to 17th in June. Green Gold Group also showed a positive trend, moving from 28th in March to 23rd in June, although their sales were consistently lower than The Blues Brothers. Interestingly, Remedi made a significant leap from 41st in March to 20th in June, surpassing The Blues Brothers in the final month. Meanwhile, Dab Fx maintained a relatively stable position but saw a slight decline from 18th in May to 22nd in June. These dynamics suggest that while The Blues Brothers are gaining traction, they face stiff competition from brands like Remedi and Haze Extracts, which also show strong performance and potential for growth in the Massachusetts concentrates market.
Notable Products
In June 2024, The Blues Brothers' top-performing product was Dreadbread Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with notable sales of 561 units. Calicouture Pre-Roll 2-Pack (1g) held the second position, dropping from its top rank in the previous two months. Calicouture (3.5g) in the Flower category maintained a strong presence, securing the third rank, although it had previously fluctuated between the first and fifth positions. Oreoz Pre-Roll 2-Pack (1g) consistently ranked fourth, showing steady performance over the months. Blue Dream (3.5g) re-entered the top five at the fifth position after not ranking in April and May 2024.
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