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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, The Blues Brothers brand has experienced fluctuating performance in the Concentrates category. Starting from April 2025, the brand was ranked 43rd, maintaining this position in May before dropping to 53rd in June and subsequently falling out of the top 30 by July. This indicates a downward trend in their market presence in Massachusetts, which could be concerning for stakeholders looking for consistent performance. The sales figures corroborate this decline, with a notable decrease from April to June. The absence from the top 30 in July suggests a need for strategic adjustments to regain market traction.
Meanwhile, in Maryland, The Blues Brothers have shown more stability in the Flower category, although their rankings have hovered around the mid-40s to low 50s. From April to July 2025, the brand's rank shifted slightly from 45th to 53rd, indicating a relatively stable but not leading position in the market. On the other hand, their performance in the Pre-Roll category has been more consistent, with rankings ranging from 41st to 46th over the same period. Despite this consistency, the brand remains outside the top 30, which may highlight a competitive landscape in Maryland's cannabis market. The sales figures in the Pre-Roll category reflect a slight recovery in July, suggesting potential for growth if the brand can capitalize on this momentum.
Competitive Landscape
In the Maryland flower category, The Blues Brothers experienced a notable decline in rank from April to July 2025, dropping from 45th to 53rd place. This downward trend in rank is accompanied by a significant decrease in sales, particularly in July, where sales plummeted to less than half of what they were in June. In contrast, competitors like &Shine have maintained a strong presence, entering the top 20 in June, while Grass showed a fluctuating yet generally upward trend, finishing July at 45th place. Triple Seven (777) maintained a consistent rank in April and May but fell out of the top 20 in subsequent months, indicating potential volatility. Meanwhile, Wildflower also experienced a decline in rank, similar to The Blues Brothers, but with less drastic sales fluctuations. These insights suggest that The Blues Brothers may need to reassess their market strategies to regain competitive ground in Maryland's flower market.
Notable Products
In July 2025, The Blues Brothers' top-performing product was the Black Ice Pre-Roll 2-Pack (1g) in the Pre-Roll category, which rose to the number one rank, achieving sales of 886 units. The Cadillac Rainbows Pre-Roll (1g) followed closely as the second top product, climbing from fourth to second place with significant sales growth. Grape Gas Pre-Roll 2-Pack (1g) maintained its position in third place, showcasing consistent performance over the months. Black Ice (3.5g), although previously ranked first in June, dropped to fourth place, indicating a shift in consumer preference within the Flower category. Notably, the CaliCouture Live Resin Batter (1g) made its debut in the rankings at fifth place, highlighting potential interest in Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
