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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, The Blues Brothers brand has experienced some fluctuations in the Concentrates category. Over the summer months, their ranking shifted from 44th in May to 64th in July, before recovering slightly to 46th in August. This indicates a volatile performance in this category, with sales peaking in May and August. Despite these fluctuations, the brand did not manage to break into the top 30, suggesting there is still significant competition in the Massachusetts concentrates market.
Meanwhile, in Maryland, The Blues Brothers have shown a steady presence in the Pre-Roll category, maintaining a consistent rank around the low 40s. This stability suggests a solid foothold in Maryland's pre-roll market, although they haven't yet cracked the top 30, signaling room for growth. In the Flower category, their ranking remained relatively stable, hovering around the 50s, with a notable dip in sales in July. This consistent performance across two categories highlights their established presence, even if it falls short of top-tier status.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, The Blues Brothers have experienced fluctuating rankings and sales from May to August 2025. Despite a consistent rank of 49 in May and June, The Blues Brothers fell to 53 in July before slightly recovering to 50 in August. This volatility is contrasted by brands like House of Kush, which maintained a relatively stable position, ranking between 43 and 46 during the same period. Meanwhile, Wildflower showed a similar pattern of fluctuation, yet ended August with a better rank at 45. Notably, Revelry Herb Company saw a significant drop from 36 in May to 53 in August, indicating a potential opportunity for The Blues Brothers to capitalize on shifting consumer preferences. However, the brand Grass experienced a sharp decline, falling out of the top 50 by August, which could suggest market volatility that The Blues Brothers need to navigate carefully to improve their standing and sales performance in the coming months.
Notable Products
In August 2025, the top-performing product for The Blues Brothers was Black Ice Pre-Roll 2-Pack (1g), maintaining its number one rank from July with sales of 724 units. Grape Gas Pre-Roll 2-Pack (1g) moved up to the second spot, improving from its third-place position in the previous month, with notable sales growth. SFV OG (3.5g), a new entry, secured the third rank, indicating strong demand in the Flower category. Cadillac Rainbows Pre-Roll (1g) experienced a drop to fourth place, down from second in July, reflecting a decrease in sales. Black Ice (3.5g) fell to fifth place from its previous fourth rank, continuing a downward trend since its peak in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
