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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Blues Brothers is stocked at 179 licensed dispensaries across Mississippi, New Jersey, and 6 other states, 54 of them in Mississippi, with the deepest coverage in Jackson, Byram, Hattiesburg, Ocean Springs, and Canton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, The Blues Brothers shifted its category mix toward higher-growth niches: Concentrates held 39.9% share with 142.5% year-over-year growth and 21.1% month-over-month, while Flower fell to 27.8% share on 40.0% year-over-year but a -24.0% month-over-month drop. Pre-Roll expanded to 17.9% share with 44.5% year-over-year and 41.7% month-over-month gains, whereas Vapor Pens slid to 13.6% share despite 184.7% year-over-year growth due to a -62.9% month-over-month decline. Edible remained a small 0.8% share but rose 74.1% year-over-year and 23.6% month-over-month. This mix suggests the brand is concentrating demand into Concentrates and Pre-Roll while intentionally or operationally throttling Vapor Pens, a reallocation that lifts overall velocity despite volatility in Flower.
Positioning-wise, a 21st rank in Concentrates in New Jersey combined with a 6.8% average price increase year-over-year and an overall 85.4% sales lift indicates pricing power where share is expanding fastest. The divergence between a -62.9% month-over-month swing in Vapor Pens and a 41.7% month-over-month surge in Pre-Roll implies the brand is leaning into formats with faster repeat rates and lower price points ($7.72 average in Pre-Roll versus $36.68 in Vapor Pens), using Concentrates’ 21.1% month-over-month momentum as the anchor. The pattern points to a portfolio strategy that trades short-term pen volume for mix-led growth in Concentrates and Pre-Roll, positioning The Blues Brothers to climb from rank 21 by compounding share gains in categories with both triple-digit year-over-year growth and positive month-over-month traction.
Competitive Landscape
The Blues Brothers sits at rank 21 in NJ Concentrates in July 2026, up 7 positions from rank 28 in April 2026, marking its peak-to-date at rank 21 while the market leader Grassroots holds rank 1 with a 36.32% year-over-year sales increase and RYTHM is at rank 2 with an 11.12% year-over-year sales decline; against this backdrop, The Blues Brothers’ 7-rank climb over three months alongside a top competitor posting a double-digit decline indicates room to convert recent share gains into a stable top-20 foothold if momentum persists.
Notable Products
Mule Fuel (3.5g) posted the steepest movement in July 2026 with a -56.2% month-over-month decline while sitting at rank 8, contrasting with Indica Brick Hash (1g) up 51.8% at rank 2. Orange Whip Distillate Disposable (1g) fell 17.8% to rank 6, and Grape Gas Pre-Roll 2-Pack (1g) slipped 11.3% at rank 3. Four of the top ten are Pre-Roll SKUs spanning ranks 1, 3, 5, and 7, but the mix shift is toward Concentrates where Sativa Brick Hash (1g) holds rank 4 despite a -3.8% dip and Indica Brick Hash (1g) is surging, implying the brand is leaning away from Flower volatility toward Extracts-led velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
