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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, The Blues Brothers split demand across Flower at 33.34% share (up 18.62% YoY, up 6.33% MoM) and Concentrates at 29.15% share (up 116.88% YoY, down 4.24% MoM), while Vapor Pens held 25.55% share with a 258.20% YoY surge and 16.36% MoM lift. Pre-Roll contributed 11.30% share with 20.59% YoY growth and a 64.07% MoM spike, whereas Edible sat at 0.65% share with a 3.59% MoM uptick and no YoY baseline. With brand sales up 72.25% YoY and average price up 5.70%, the pattern implies a pivot toward inhalables where rapid Vapor Pen and Concentrates expansion offsets Flower’s steadier gains and concentrates short-term softness.
These shifts push the brand toward performance-oriented inhalables: Vapor Pens’ 16.36% MoM and 258.20% YoY momentum alongside Concentrates’ 116.88% YoY expansion and 29.15% mix weight position the portfolio for faster-turn channels despite a 4.24% MoM pullback in Concentrates. The 64.07% MoM acceleration in Pre-Roll at 11.30% share creates an entry-price volume lever while the 0.65% Edible share limits diversification risk. In New Jersey Vapor Pens at rank 58, combined with a 5.70% YoY average price increase and 25.55% category mix, implies headroom to trade up in devices while using Pre-Roll velocity to capture trial and route consumers into higher-priced inhalables.
Competitive Landscape
The Blues Brothers sits at rank #58 in NJ Vapor Pens in June 2026, unchanged from #58 in March 2026, while its peak at #47 in January 2026 marks an 11-position slide from that high; by contrast, Select holds #1 despite a -8.6% year-over-year sales change and Fernway is #2 with a +10.7% year-over-year gain, indicating that top-tier stability and growth coexist above The Blues Brothers’ stalled rank. With Legend at #3 on +27.2% year-over-year sales and RYTHM advancing to #5 with +26.0% year-over-year growth, the brand’s flat rank over three months and decline from January 2026 imply a drift toward the lower mid-pack unless a volume or distribution catalyst reverses the negative trajectory.
Notable Products
Mule Fuel Pre-Roll (0.5g) delivered the standout movement in June 2026 with a 169% month-over-month surge at rank 1, while Super Lemon Haze Distillate Disposable (1g) also jumped 107% to rank 4. Grape Gas Pre-Roll 2-Pack (1g) grew 63% at rank 3, and three of the top ten are Pre-Roll SKUs, concentrating momentum in that format. The presence of two Vapor Pens in the top ten alongside rising Pre-Roll shares implies The Blues Brothers is leaning into fast-turn inhalables where rapid velocity can offset modest Flower growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
