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Market Insights Snapshot
In August 2026, The Bulk Boys (NY) concentrated 100.0% of sales in Flower, with month-over-month sales up 17.52% and an average item price at $108.76. Within New York Flower, the brand held rank 21 while posting a 17.52% MoM rise, indicating volume or mix gains despite no reported year-over-year figure. The pattern implies a single-category dependence where short-term momentum in Flower is lifting overall performance, but lack of diversification leaves results tightly coupled to Flower rank dynamics at position 21.
With a 100.0% Flower mix and rank 21 in New York, a 17.52% MoM sales increase alongside an unchanged category mix signals a bet on depth over breadth rather than cross-category hedging. The combination of rank 21 and a single-category focus suggests headroom if the brand can convert MoM velocity into rank improvement, but it also implies exposure: any decline from 21 or reversal of the 17.52% MoM lift would directly translate into total-brand softness without other categories to offset.
Competitive Landscape
The Bulk Boys (NY) sits at rank #21 in NY Flower for August 2026, improving 6 positions from #27 in May 2026 and 8 slots off its peak at #13 in February 2026; despite no full-year comparison available, the three-month climb of 22% in rank position (27 to 21) contrasts with category leaders where Find. holds #1 after rising 6 places year over year and Grassroots advanced to #4 with an 88.43% YoY sales increase. Against this backdrop, Rolling Green Cannabis sits at #5 while its sales fell 36.09% YoY, indicating The Bulk Boys (NY)’s mid-pack ascent is occurring as some top-5 competitors diverge, implying a pathway to re-enter the top 15 if the recent rank momentum persists.
Notable Products
Cinderella 99 (28g) posted the largest movement in August 2026 with +110.7% MoM while holding rank 3, contrasted by GG4 (28g) plunging -65.3% to rank 7, implying volatility at the mid-tier. LA Confidential (28g) at rank 1 grew +19.1% MoM and Tangie (28g) at rank 2 rose +29.3% MoM, while Headband (28g) fell -17.0% to rank 4; eight of the top ten are Flower SKUs, indicating a concentrated assortment. GMO (28g) surged +75.7% at rank 5 and Blend Of Bits Pre Ground (84g) jumped +97.3% at rank 6, whereas Trainwreck (28g) advanced +60.5% to rank 9 off a smaller base of $13,155; Frankenstein (28g) also climbed +80.2% at rank 8. The pattern points to The Bulk Boys (NY) leaning into high-velocity Flower ounces that can rapidly rotate in and out of the top ranks, using momentum spikes to offset sharp declines in legacy strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
