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Market Insights Snapshot
In July 2026, The Bulk Boys (NY) concentrated 100.0% of sales in Flower, with month-over-month sales up 22.48% while average price held at $108.37. Within the New York Flower set, the brand sat at rank 27, and the single-category focus meant a 0 percentage-point contribution from other categories versus prior periods where diversification would register; this concentration, combined with a double-digit MoM lift and a mid-pack rank position, implies the brand is trading depth for breadth in a way that prioritizes scaling a single lane over hedging across formats.
The shift toward a single-category footprint at 100.0% share alongside a 22.48% MoM gain, while remaining at rank 27 in Flower in New York, points to a specialization play that can convert volume without cross-category halo effects, and it raises exposure to Flower price cycles rather than balancing against categories that might move ±5–10% differently month-to-month. With average price anchored at $108.37 and no recorded YoY mix expansion into non-Flower segments (0 percentage-point change), the pattern implies that short-term momentum is coming from intra-category execution rather than portfolio mix management, and that the path to rank improvement likely hinges on pushing unit velocity within Flower by another 5–10% rather than diluting focus into smaller, slower-moving categories.
Competitive Landscape
The Bulk Boys (NY) sits at rank #27 in NY Flower in July 2026, improving 5 positions from #32 in April 2026 while remaining 14 spots below its peak at #13 in February 2026; the lack of a year-over-year rank figure limits context, but the quarter-over-quarter climb suggests partial recovery. In contrast, Find. rose to #1 with an 8-place year-over-year gain and 46.7% YoY sales growth, and Grassroots moved up 15 ranks to #5 alongside 79.8% YoY sales growth, while Dank. By Definition sits at #3 despite a 51.5% YoY sales decline. The pattern implies The Bulk Boys (NY) is stabilizing in mid-tier placement with upward momentum over three months, but without matching double-digit rank gains seen at category leaders it risks ceding positional ground unless conversion accelerates relative to faster-advancing incumbents.
Notable Products
LA Confidential (28g) delivered the standout move in July 2026 with a +211% month-over-month surge that vaulted it to rank 1, while Blue Dream (28g) fell -35% and slid to rank 8. Tangie (28g) also accelerated at +131% to reach rank 4, contrasting with Headband (28g) at rank 2 that softened by -5%. With nine of the top ten SKUs in Flower and two jumbo gainers sitting in the top 4, the pattern implies The Bulk Boys (NY) is consolidating demand into heavyweight Flower ounces and prioritizing a few high-velocity strains over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
