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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Farmers Market (NJ) is stocked at 31 licensed dispensaries across New Jersey, with the deepest coverage in Evesham, Hoboken, Absecon, Blackwood, and Bloomfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, The Farmers Market (NJ) concentrated 84.33% of sales in Vapor Pens with a 22.48% year-over-year increase but a 20.31% month-over-month decline, while Pre-Roll accounted for 15.67% of sales with a 29.28% month-over-month drop and no year-over-year baseline. This mix coincided with a 45.24% year-over-year brand sales lift and a 25.91% year-over-year decline in average price to $33.54, indicating unit growth concentrated in Vapor Pens despite short-term volume or pricing pressure. The pattern implies a high-dependency posture on Vapor Pens that lifted annual throughput but compressed near-term momentum, with Pre-Roll failing to offset the month-over-month Vapor Pens pullback.
The September 2026 category skew positions the brand as a Vapor Pens-led operator, yet a rank of 37 in New Jersey Vapor Pens and a 20.31% month-over-month decline signal vulnerability if category traffic softens, while the 29.28% month-over-month Pre-Roll decline limits diversification. With Vapor Pens carrying 84.33% share alongside a 22.48% year-over-year gain, the 25.91% decrease in average price suggests a value-leaning stance that can expand penetration but risks margin trade-offs; the 15.67% Pre-Roll share offers limited ballast against volatility. The implication is that sustaining the 45.24% year-over-year sales growth will likely depend on stabilizing Vapor Pens month-over-month trends and lifting rank from 37 through mix broadening or price architecture refinement.
Competitive Landscape
The Farmers Market (NJ) sits at rank #37 in New Jersey Vapor Pens for September 2026, down 2 positions year over year from #35, while edging up 1 spot versus June 2026’s #38 and still 9 places below its peak of #28 from July 2025; in contrast, Fernway climbed from #2 to #1 with an estimated 19.2% YoY sales increase and Select slipped from #1 to #2 alongside a 24.0% YoY sales decline, signaling a top-heavy tier that is rotating leadership even as The Farmers Market (NJ) drifts lower in the middle ranks. The combination of a 2-rank YoY drop and only a 1-position recovery over the past three months indicates stabilization without momentum, implying that without product or distribution shifts The Farmers Market (NJ) is more likely to hover in the mid-to-late 30s than re-approach its July 2025 peak.
Notable Products
Apple Jax Distillate Disposable (1g) posted the steepest decline at -15.6% MoM while sliding to rank 5, and category leader Strawberry Sour Diesel Distillate Disposable (1g) fell -21.6% MoM at rank 1. Banana Runtz Distillate Disposable (1g) countered with a +10.5% MoM rise at rank 3, as Georgia Peach MAC Distillate Disposable (1g) held rank 2 with a softer -2.5% MoM dip. Eight of the top ten are Vapor Pens, with just two Pre-Roll SKUs entering at ranks 8 and 9 and contributing a combined $10,743. The pattern implies a Vapor Pens-heavy mix that is vulnerable to volatility at the top while selectively adding Pre-Rolls to diversify volume and stabilize category exposure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
