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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Farmers Market (NJ) concentrated entirely in Vapor Pens with a 100.0% category share, posting 93.5% year-over-year growth alongside a 23.2% month-over-month lift, while average price sat at $36.92 with a 32.9% year-over-year price decline and a 100.0% mix concentration that left no other categories contributing. Within the New Jersey Vapor Pens market, the brand held rank 30, pairing that position with a 93.5% sales increase and a 23.2% sequential gain; the combination of full-category concentration and double-digit pricing deflation implies volume expansion is the primary driver of growth rather than assortment breadth.
The single-category focus and rank 30 in New Jersey Vapor Pens, together with a 32.9% year-over-year price drop and 23.2% month-over-month growth, suggest a value-led posture that is trading price for velocity. With 100.0% of sales tied to Vapor Pens and 93.5% year-over-year growth concentrated there, the positioning leans into scale within one format rather than multi-category defensiveness, implying future share movement will hinge on sustaining unit momentum at lower price points and potentially climbing from rank 30 as discount-enabled trial converts to repeat.
Competitive Landscape
The Farmers Market (NJ) sits at rank #30 in NJ Vapor Pens in May 2026, improving 6 positions from #36 year over year, and climbing 17 spots from #47 in February 2026, while still 2 ranks below its peak #28 from July 2025; against this backdrop, Select held #1 but moved down by -13.9% in year-over-year sales as Legend advanced from #5 to #3 on +63.1% sales growth and Rove surged from #16 to #5 with +158.0% year-over-year sales, indicating that The Farmers Market (NJ)’s rank recovery is occurring amid aggressive upward mobility from mid-tier competitors and implies the brand must outpace double-digit movers to convert recent rank gains into durable top-25 positioning.
Notable Products
Blue Berry Muffin Distillate Disposable (1g) posted the largest month-over-month gain at 84.1% while moving into rank 2, and Sour Melon Headz Distillate Disposable (1g) climbed 65.5% to secure rank 1. In contrast, Black Berry Gelato Distillate Disposable (1g) dropped 39.2% to rank 8 and Grape Ape Distillate Disposable (1g) fell 17.0% to rank 10. With Vapor Pens occupying all ten top slots and three SKUs posting gains above 70% while one fell more than 30%, the mix points to a portfolio concentrating volume into a few fast-rising disposables rather than broad-based growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
