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Jul-2025
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Overview
Market Insights Snapshot
The Farmers Market (NJ) has shown a notable upward trajectory in the vapor pens category within New Jersey. Starting from the 52nd position in April 2025, the brand climbed to the 26th spot by July 2025. This significant ascent in rankings indicates a growing consumer preference and possibly an effective market strategy that has resonated well with the local audience. While they did not feature in the top 30 rankings initially, their rapid progress into the top 30 by July suggests a robust market presence and potential for further growth in this category.
Despite not being in the top 30 brands in earlier months, The Farmers Market (NJ) managed to secure a strong foothold in the competitive New Jersey market by July. The sales figures corroborate this upward movement, with a substantial increase from April to July, indicating that their products are gaining traction among consumers. The brand's performance in vapor pens could potentially serve as a stepping stone for exploring other categories or expanding into other states. However, it's important to continue monitoring their progress to see if this trend sustains over the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, The Farmers Market (NJ) has shown a notable upward trajectory in recent months. Starting from a rank of 52 in April 2025, it climbed to 26 by July 2025, indicating a significant improvement in market presence. This rise is particularly impressive when compared to competitors like Seed & Strain Cannabis Co., which experienced a decline from rank 17 in June to 24 in July. Similarly, Flower by Edie Parker remained relatively stable but lower in rank, moving from 26 in June to 25 in July. Meanwhile, Nimbus and Rosin King of Jersey showed improvements but remained behind The Farmers Market (NJ) in July. This upward trend for The Farmers Market (NJ) suggests a growing consumer preference and increasing sales momentum, positioning it favorably against its competitors in the New Jersey Vapor Pens market.
Notable Products
In July 2025, the top-performing product for The Farmers Market (NJ) was Blue Berry Muffin Distillate Disposable (1g) from the Vapor Pens category, achieving the number one rank with sales reaching 1205 units. Raspberry Cough Distillate Disposable (1g) followed closely at the second spot, showing a significant increase from its number one position in June. Black Berry Gelato Distillate Disposable (1g) secured the third position, marking its first appearance in the top three since April. Pineapple Express Distillate Disposable (1g) moved up to the third rank in July from fourth in June, maintaining steady performance. Georgia Peach MAC Distillate Disposable (1g) slipped to fourth place, despite previously holding the top position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
