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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Farmers Market (NJ) is stocked at 27 licensed dispensaries across New Jersey, with the deepest coverage in Evesham, Hoboken, Absecon, Blackwood, and Bloomfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, The Farmers Market (NJ) operated as a single-category brand with Vapor Pens at 100.0% of sales share, while rank sat at #40 in New Jersey Vapor Pens and average price at $35.56. Year over year, Vapor Pens sales declined 37.38% with a concurrent 20.03% YoY drop in average price, but month over month sales in Vapor Pens inched up 0.35% alongside a stable 100.0% category mix. The pattern implies the brand is leaning entirely on one category while attempting to stimulate volume via lower pricing, yet the YoY contraction at -37.38% and the #40 rank indicate the single-category exposure is not offsetting broader demand or assortment fatigue.
These shifts imply a positioning centered on value-seeking Vapor Pen buyers in New Jersey, given a 20.03% YoY average price reduction and a full 100.0% sales dependence on Vapor Pens, while rank at #40 constrains visibility relative to higher-ranked peers. The slight 0.35% MoM lift against a -37.38% YoY slide suggests short-cycle promotions or tactical pricing may generate incremental volume but are insufficient to change share trajectory without added formats or sub-segment depth within Vapor Pens. The thesis is that a mono-category footprint at 100.0% share and price-led tactics risk locking the brand into low-elasticity demand pockets, limiting rank mobility from #40 unless the assortment broadens or premium ladders are rebuilt.
Competitive Landscape
The Farmers Market (NJ) ranks #40 in NJ Vapor Pens in July 2026, down 12 positions year over year from #28, and 4 positions lower than April 2026 when it was #36; this drop follows a prior peak at #28 in July 2025 and contrasts with Select holding #1 despite a -8.9% YoY sales change and RYTHM rising from #8 to #5 on 43.9% YoY sales growth, indicating The Farmers Market (NJ) is losing relative rank share as top-tier competitors consolidate positions and mid-tier climbers gain ground.
Notable Products
Raspberry Cough Distillate Disposable (1g) posted the largest movement in July 2026 with a 65.4% month-over-month gain and climbed into rank 4, while Grape Gusherzz Distillate Disposable (1g) fell 20.6% to rank 9 and Blue Berry Muffin Distillate Disposable (1g) declined 43.7% at rank 10. Strawberry Sour Diesel Distillate Disposable (1g) rose 56.2% to rank 2, narrowing the gap with Banana Runtz Distillate Disposable (1g) at rank 1 despite Banana Runtz advancing 20.3%, and four of the top ten are Vapor Pens in fruit-inspired flavors indicating a concentrated flavor-led lineup. The top three ranks are separated by mid-to-high double-digit growth rates of 20.3%, 56.2%, and 7.7%, while Pineapple Express Distillate Disposable (1g) dipped 1.8% at rank 7 and only one SKU posted a decline worse than -40%, implying volatility is concentrated at the lower end of the ranking. The pattern suggests The Farmers Market (NJ) is leaning into a high-churn, flavor-forward Vapor Pens portfolio where rapid winners can be scaled quickly while underperforming SKUs are pruned for mix efficiency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
