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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Farmers Market (NJ) is stocked at 28 licensed dispensaries across New Jersey, with the deepest coverage in Evesham, Absecon, Blackwood, Bloomfield, and Butler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, The Farmers Market (NJ) derived 82.36% of sales from Vapor Pens and 17.64% from Pre-Roll, a mix that shifted month over month as Vapor Pens rose 11.88% while Pre-Roll surged 294.62%. Year over year, Vapor Pens advanced 3.04% even as the brand’s overall average price fell 22.67%, and total brand sales increased 25.12% YoY, indicating unit expansion outpaced price compression. With Vapor Pens ranked 36th in New Jersey and capturing more than four-fifths of mix, the August 2026 spike in Pre-Roll share signals a second leg of demand building alongside the core pen franchise, implying the brand is broadening its base rather than cannibalizing its lead category.
The magnitude of Pre-Roll’s 294.62% MoM growth against a smaller 11.88% MoM lift in Vapor Pens, combined with a 22.67% YoY price decline and a 25.12% YoY sales increase, implies the brand is trading into value-accessible formats to acquire volume while maintaining Vapor Pens as the anchor. Vapor Pens’ 3.04% YoY growth within an 82.36% share and a category rank of 36 in New Jersey positions Pre-Roll as the incremental growth engine rather than the primary driver, suggesting the path forward is a barbell: defend rank and pricing power in pens while scaling the faster-velocity, lower-price Pre-Roll to lift total share without overexposing margin.
Competitive Landscape
The Farmers Market (NJ) sits at rank 36 in August 2026, down 4 positions year over year from rank 32, and flat versus May 2026 at rank 36, indicating a stalled recovery since its peak at rank 28 in July 2025. At the top end, Select held rank 1 with a -21.2% year-over-year sales change while Fernway maintained rank 2 with a +4.9% increase, and RYTHM moved up from rank 7 to rank 5 with +14.0% sales growth, collectively signaling that leaders are defending share through stability or gains while mid-pack mobility persists. Relative to these moves, The Farmers Market (NJ)’s drop of 4 ranks year over year and lack of quarter-over-quarter rank improvement imply a competitiveness gap that will likely persist unless assortment or pricing shifts can reverse the downward trajectory.
Notable Products
Blue Berry Muffin Distillate Disposable (1g) posted the largest month-over-month gain at 84.4% while leaping to rank 3, and Pineapple Express Distillate Disposable (1g) followed with a 76.9% increase at rank 2. In contrast, Banana Runtz Distillate Disposable (1g) fell 19.3% to rank 5 and Apple Jax Distillate Disposable (1g) dropped 30.5% at rank 8, signaling a sharpening split between winners and laggards within the lineup. Eight of the top ten are Vapor Pens, and Strawberry Sour Diesel Distillate Disposable (1g) held rank 1 with 23.5% growth alongside Sour Melon Headz Distillate Disposable (1g) surging 168.6% to rank 6, indicating the mix is consolidating around a few fast-accelerating pen SKUs. The pattern implies The Farmers Market (NJ) is tilting further toward higher-velocity Vapor Pens, using breakout flavors to gain share while pruning slower variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
