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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Flower accounted for 81.42% share in July 2026 with a month-over-month surge of 55.07% but a year-over-year decline of 34.36%, while Pre-Roll fell to 7.04% share with a 47.73% MoM contraction and a 39.82% YoY drop; Concentrates held 11.54% share with a 5.19% MoM dip and no YoY read. Despite an overall brand sales YoY decline of 26.32% and a modest average price YoY increase of 1.38%, the category mix skewed further into Flower, and the Illinois Flower rank at 55 suggests volume recovery is concentrated in one lane rather than broad-based, implying dependence risk as Pre-Roll weakens.
The sharp MoM rebound in Flower alongside deep MoM contraction in Pre-Roll shifts The Hunt Company toward higher-volume, mid-price units, positioning the brand to compete on basket fill rather than multi-pack Pre-Roll frequency; the 20.77 average Flower price versus the 7.23 Pre-Roll price increases revenue sensitivity to Flower velocity changes. Holding 81.42% of sales in Flower while sitting at rank 55 in Illinois Flower points to a middle-tier placement where incremental share gains likely hinge on sustaining the recent 55.07% MoM Flower lift and stabilizing the 47.73% MoM Pre-Roll decline, implying that near-term positioning depends on concentrating merchandising and assortment on Flower while triaging Pre-Roll cannibalization.
Competitive Landscape
The Hunt Company sits at rank #55 in Illinois Flower in July 2026, down 13 positions year over year from #42, and up 26 positions versus April 2026 when it was #81; that mix of a 13-position YoY decline alongside a 26-position quarter-on-quarter rebound signals a volatile recovery path. Against competitors, High Supply / Supply stayed at #1 year over year despite a 3.0% YoY sales contraction, while RYTHM held #2 with 20.8% YoY sales growth; the contrast between a flat-to-declining leader and a growing #2 indicates that gains are flowing to faster-growing incumbents rather than mid-pack brands. With a prior peak of #42 in July 2025 and a current position of #55 in July 2026, the trajectory implies The Hunt Company is ceding long-run rank share while exhibiting short-term positional bounce, suggesting that sustained share recapture will require shifts that convert recent momentum into durable placement.
Notable Products
Big Detroit Energy (3.5g) led July 2026 with a 132.6% month-over-month surge to $52,350 while jumping to rank 1, contrasted by Greasy Gusher Pre-Roll (1g) collapsing 72.2% to rank 4; this split implies consumer pull is concentrating in one flagship Flower SKU even as legacy Pre-Rolls contract. Triangle Cake Pre-Roll (1g) fell 27.5% at rank 5 and Weedies Pre-Roll (1g) declined 45.1% at rank 8, while four of the top ten are Pre-Roll SKUs that collectively trended negative, signaling a category reset against Flower’s rank gains. Booberry Cookies (3.5g) sits at rank 2 with no prior-month comparison and Sake (3.5g) at rank 3 alongside The Scrooge (3.5g) at rank 9, indicating three Flower SKUs inside the top ten as Pre-Roll ranks 4–10 compress; the pattern points to portfolio momentum shifting toward Flower-led mix and fewer, higher-velocity heroes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
