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Dec-2024
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Overview
Market Insights Snapshot
Throwbacks has shown varied performance across different categories and regions in recent months. In the Pre-Roll category in Alberta, the brand did not make it into the top 30 rankings for September, October, or November 2024. However, by December, Throwbacks made a notable entry at rank 77, indicating a positive shift in consumer interest or market penetration. This movement suggests that the brand might be gaining traction in a competitive category, although it still has significant ground to cover to compete with top players.
In contrast, the Vapor Pens category in Alberta demonstrates a more consistent presence for Throwbacks, with rankings fluctuating yet remaining within the top 30. Starting at rank 30 in September, the brand experienced a slight dip to 33 in October, followed by an improvement to 26 in November, before settling at 28 in December. This pattern indicates a relatively stable market position with potential for upward mobility. Notably, despite the fluctuations in rank, the sales figures have shown a promising upward trend from October to November, hinting at a growing consumer base or increased product acceptance in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Throwbacks has shown a dynamic shift in its market position over the last few months. Starting from a rank of 30 in September 2024, Throwbacks experienced a dip in October, falling to 33, but then rebounded to 26 in November, before slightly adjusting to 28 in December. This fluctuation in rank reflects a competitive market where brands like Tasty's (CAN) and ChillBilly have also seen significant changes in their standings. Notably, ChillBilly experienced a sharp decline from 14 in September to 26 by December, indicating potential market volatility that could be advantageous for Throwbacks if leveraged correctly. Meanwhile, Banter maintained a relatively stable presence, slightly outperforming Throwbacks in terms of sales in October and November. These insights suggest that while Throwbacks is navigating a competitive field, there is potential for growth if strategic adjustments are made to capitalize on the shifting market dynamics.
Notable Products
In December 2024, the top-performing product from Throwbacks was the Gives You Wings Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first rank despite a slight decrease in sales to 2073. The Root Beer Float Infused Pre-Roll 3-Pack (1.5g) made a notable ascent from third to second place, showing a strong sales increase to 1884. The Cream Soda Distillate Cartridge (1g), previously holding the top spot, fell to third place with a significant drop in sales. Meanwhile, the Orange Creamsicle Distillate Cartridge (1g) moved up to fourth place, and the Cola Distillate Cartridge (1g) dropped to fifth, both showing moderate sales figures. These shifts indicate a dynamic change in consumer preferences towards pre-rolls over vapor pens in the final month of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
